Vital MTB

Vital MTB delivers the complete mountain biking experience. Unique, in-depth coverage of world-class competitive gravity events and riders is our foundation. Detailed, honest product editorial from our experienced staff inform users to make knowledgeable purchase decisions. By delivering a thoughtful balance of event and tech coverage, we are the website for riders looking for action and information.

Editorial Focus

Race & Event Coverage

Vital provides an immersive experience that brings the audience in the pits and on the course at the world's most high-profile events.

Lifestyle & Personality

From exotic riding adventures to unique athlete interviews, Vital tells the stories of MTB's most interesting people and experiences through a voice that's fun, relaxed, and relatable.

Community Bike Checks

Bike Check section is unique to Vital and offers riders a platform to show-off their bikes. It attracts product-minded users who can view, like, and comment.

Reviews & Product Guide

The Vital product guide is consistently updated and includes 12,000+ products. The guide is a resource for users to compare and research future purchases.

Forum

The Vital forum has become known as the place to discover and share tech rumors. Our committed users are slueths that thrive on going deep into the details of current and upcoming products.

Audience Profile

Passionate about Riding

2.4

Number of Rides per Week

75%

Have Ridden a Bike Park

43%

Enduro is Favorite Type of Riding

Educated & Affluent

65%

College Degree

42

Median Age

$131,936

Average Household Income

Core Consumers who spend on riding

$5,400

Avg. Cost of Primary Bike

2.4

Average Number of Bikes in Household

39%

Plan to Buy a New Bike in the next 12 Months

 Vital Audience

 
 

Vital MTB has a large digital footprint across multiple platforms

 

476,000 Average Monthly Unique Visitors

 
Instagram icon

599,000 Followers

 

226,000 Subscribers

 

204,000 Followers

 

90,000 Followers

Changing Media Landscape

 
 

Over recent years consumer attention and time has shifted dramatically from print to online

 

Vital MTB

Average monthly
unique visitors in 2020

Mountain Bike Action

Total Paid
Includes Print
& Digital Magazine Circulation

 

Source: Vital based on Google Analytics, magazines are from publisher-supplied postal statements and include print and digital magazine circulation.

 Connected Across All Devices

 
 

Reaching riders on all screens at all times

A computer with the Vital MTB logo in the middle

35%

of Visits
{Desktop}

A tablet with the Vital MTB logo in the middle

3%

of Visits
{Tablet}

A phone with the Vital MTB logo in the middle

62%

of Visits
{Mobile}

Worldwide Audience

 
 

Vital MTB attracts visitors from over 220 countries each month

 

33%

USA

United States.png

10%

UK

9%

Canada

6%

Australia

4%

Germany

 
 

3%

France

France.png

2%

Philippines

1.png

2%

Italy

2%

Spain

Spain.png

2%

New Zealand

New Zealand.png
 
 

Advertising Partners

Brands using Vital MTB to connect with riders

Advertising Opportunities

 
 

Vital offers a variety of options that you can mix and match to fit your goals

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Banners

Banner packages include three desktop sizes (728x90, 300x600 and 300x250) and two mobiles sizes (353x70 and 353x250)

Learn More +

  • Banners are served "run-of-site" allowing your ads to appear on any given page of Vital. Rather than relegating your ads to specific sections only, run-of-site ensures broad coverage by displaying your message to users across all pages of the site

  • The reach of your campaign and frequency with which your ads appear is a function of how many monthly banner impressions you buy

  • Banners may be geographically targeted to the locations of your choice

homepage takeover

Homepage takeovers offer big exposure, helping to increase perception and recall of your brand message

Learn More +

  • Great for launching new products and campaigns

  • Each homepage takeover runs exclusively for 24 hours at a time on desktop and mobile

  • Hompage takeover includes exclusive wallpapers (left & right), top 728x90 and top side 300x600. The creative can be designed to create a singular integrated presentation

  • Mobile takeover includes exclusive top 353x70 ad and 700x900 revealer (a full-screen ad that users revealer by scrolling on the mobile homepage)
MTB, ad opps - homepage takeover.png
MTB, ad opps - interstitial.png

interstitial

Premium, impactful ad placement helps elevate brand perception

Learn More +

  • Interstitial ad appears as users transition from one desktop page to the next

  • Ad appears exclusively on the page for up to 10 seconds (users can skip after 3 seconds)

  • Exclusive to your brand for 24 hours

  • Each interstitial is frequency-capped at one per user

  • Interstitials historically yield a high click-through rate

  • Interstitials now include a fixed top ad on all interior mobile pages for the same 24 hours that your desktop interstitial is running (frequency-capped at 1x24 hours)

video pre-roll commercials

Pre-rolls are 15-second video commercials that play before video and slideshow content on Vital

Learn More +

  • Pre-rolls serve across desktop, tablet and mobile. Note that pre-rolls that serve on iPhones aren’t clickable

  • Video is a powerful way to communicate your brand message to a captive audience

  • Pre-rolls historically yield a high click-through rate

  • Repurpose your existing branded video content as a commercial to ensure consistent views over time
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MTB, ad opps - sponsored post.png

sponsored posts

Get more exposure for your content on the Vital homepage and throughout detail pages on the site

Learn More +

  • Any content can be promoted: your products in the product guide, videos, user product reviews, slideshows, bike checks, Vital product reviews, etc.

  • Posts can be stickied to the top of our homepage newsfeed for 12 hours and included on detail page modules for 1 or 2 weeks

  • Rates:
    • Stickied to homepage for 12 hours: $250
    • Stickied to homepage for 12 hours plus 1 week of exposure in detail page modules: $500
    • Stickied to homepage for 12 hours plus 2 weeks of exposure in detail page modules: $700

sponsored instagram

Use Vital’s Instagram reach as a turnkey option to further promote your content

Learn More +

  • We can promote a photo, gallery or video as a permanent post

  • Your content can also be added to our story

  • The editorial team reserves the right to rewrite your supplied caption and put it into the Vital voice. All permanent posts will also include #sponsored subtly in the caption

  • Check out Vital on Instagram: @vitalmtb

  • Prices:
    • $500 / 24-hour story post
    • $750 / Permanent profile post
    • $1,000 / Permanent profile post + 24-hour story post
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Advertising packages

Banner Packages

400,000 average per month

Starting at $3,600/month

300,000 average per month

Starting at $3,000/month

200,000 average per month

Starting at $2,200/month

100,000 average per month

Starting at $1,200/month

VIDEO PRE-ROLL COMMERCIALS

3,000 average per month

Starting at $240/month

2,000 average per month

Starting at $180/month

1,000 average per month

Starting at $100/month

HOMEPAGE TAKEOVERS

Exclusive for 24-Hours

$1,100/day

INTERSTITIALS

Exclusive for 24-Hours

$800/day

SPONSORED POSTS

Sticked on Vital homepage for 12 hours

$270

Sticked on Vital homepage for 12 hours + 1 week of exposure in detail page modules

$525

Sticked on Vital homepage for 12 hours + 2 weeks of exposure in detail page modules

$735

SPONSORED INSTAGRAM POSTS

24-hour Story Post

$500

Permanent Profile Post

$750

Permanent profile post + 24-hour story post

$1,000

Sponsored Post Package including permanent profile post + 24-hour story post along with Vital homepage sticked post (12 hours) and 1 week of exposure in detail page modules

$1,500

Ad Units & Specs

Graphics of computers and phones displaying where the ads will go

desktop banners

Dimensions:
300x250
300x600
728x90

File Formats:
JPG, GIF, HTML5

Size Limits:
JPG & GIF: 100k per
HTML5: 100k initial, 1MB subload

mobile banners

Dimensions:
353x70
353x250

File Formats:
JPG, GIF, HTML5

Size Limits:
JPG & GIF: 50k per
HTML5: 50k initial, 100k subload

newsletter ad

Dimensions:
570x118

File Formats:
JPG, GIF, HTML5

Size Limits:
JPG & GIF: 50k per
HTML5: 50k initial, 100k subload

video pre-roll

Dimensions:
1280x720

File Formats:
MOV, MP4

Size Limits:
Length: 15 seconds (maximum)

Notes:
Frame Rate: 29.97 Bit Rate: 1,400k Codec: H.264 Key Frame: 30 Audio: ACC

 

interstitial

Dimensions:
1920x1080
353x198

File Formats:
JPG, GIF, HTML5

Size Limits:
JPG & GIF: 250k
HTML5: 250k initial, 1MB subload

wallpaper

Dimensions:
Left & right are separate files, both 700x1920

File Formats:
JPG, GIF, HTML5

Size Limits:
JPG & GIF: 250k per side

Notes:
To assure visibility on smaller monitors, keep crucial content to the top/inside 160x600 area of each wallpaper.

See example and full specs

Mobile Revealer

Dimensions:
700x900 total dimensions, 360x567 safe area (keep all critical content in the safe area)

File Formats:
JPG, GIF, HTML5

Size Limits:
JPG & GIF: 250k per side
HTML5: 150k initial, 100k subload

Notes:
To assure visibility on all phones, keep critical content inside the 360x567 safe area.

See example and full specs here

 Audience Surveys & Trends

Past Audience Surveys:

2022, 2021, 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010

Contact us

We're looking forward to working with you