The Vital Blog

Vital MX Win Ad Program

Posted by Todd on July 11th, 2016

With the Outdoor season in full swing, I wanted to remind you about the Vital MX win ad program. This is the easiest and most effective way to activate the marketing potential of your athletes. Just a day or two after your rider has crossed the finish line, moto fans around the world can see ads promoting their win (or podium) and your brand. Capitalize on the buzz and excitement of your rider’s win while it’s still fresh, not weeks or months later.

This program is turn-key and could not be easier:

* Pick your package – Prices are $250, $500 or $750 per week. You can book ads after a race, or give us a standing order for the whole season.

* We’ll make your ad – You supply a logo, we’ll handle the rest. Price includes photos and design. Of course, you can supply your own ads, or even your own template for us to work with.

* Within a day or two – More than 500,000 motocross fans around the world will be seeing your ad!

Please call or email if you would like more information.

See you at the races!

2016 Supercross Win Ad Examples:

MX win ads

Vital Announcement: Sponsored Posts

Posted by Todd on July 11th, 2016

Want to get more exposure for your brand’s content or products? We’re excited to announce Sponsored Posts, an easy way to get your content on (or back on) the Vital homepage. Here’s how it works:

1. Pick the content. Any content on Vital can be promoted: your products in the Vital product guide, videos, user product reviews, slideshows, press releases, Vital product reviews, bike checks, etc.

2. Pick the date. Your post will be stickied at top of our homepage newsfeed for 12 hours. After that, it will gradually move down the homepage as new content is added.

If the content has previously been featured on our homepage, we’ll re-run the existing post with a “Reload” label. If it’s a product or review in our product guide, it will be labeled “Product Spotlight.” If the content is new to the site, our editors will create a blurb that fits the site’s tone and style and it will be labeled “Promoted Post.” Promoted Posts are restricted to content that meets our normal editorial standards.

All Sponsored Posts are $250.

Please let us know if you’d like more information.

Vital BMX:

BMX sponsored

Vital MX:

MX sponsored

Vital MTB:

MTB sponsored

2016 Vital MTB Ditch Day

Posted by Todd on July 11th, 2016

You’re invited to join Vital MTB as we celebrate the opening of the 2016 summer season at Snow Summit Bike Park!

Want to shred So-Cal’s freshest trails with industry VIPs? Vital’s got you covered! We’ll take care of your lift ticket and lunch. All you need to do is sweet talk your boss into letting you ditch work, then get yourself and your bike up to Snow Summit.

Feel free to invite a couple of your athletes to join us. Also, if you hustle, there’s a chance we can get a few of your co-workers or retailers on the guest list.

To get on the list, RSVP now! Contact your Vital rep with names and email addresses for each person in your group.

  • Friday, June 3rd
  • Riding from 9 am – 4 pm, check-in starts at 8:30 am
  • Snow Summit, 880 Summit Blvd, Big Bear Lake, CA

Also, that weekend (June 4-5) is Snow Summit’s big opening. The Kenda Cup and Snow Summit race series will draw lots of core consumers to the mountain. Contact Snow Summit directly if you’re interested in having booth space in their expo area:

See you on the mountain!


Happy Holidays from Vital!

Posted by Todd on July 11th, 2016

Vital’s holiday tradition continues with a donation of 10 new bikes to underprivileged kids this holiday season. Since our most cherished Christmas memories involve a new bike under the tree, we love doing our part to help others get rolling on two wheels.

We hope you and yours have a great holiday season!


Main image (from L to R) – Michael Morgan, Aaron Chandler, Brad McDonald, Fred Robinson, Patrick Male, Albert Diaz, Todd Toth, Steve Giberson. Pictured around perimeter (from bottom left) – Shawn Spomer, Lexa Kharchenko, Johan Hjord, Michael Lindsay, Brandon Turman, Kyle Carlson, Vadim Shevchenko, and Tom Edson. Not pictured – all of our great contributors.

Motocross Media Landscape: The Trends Don’t Lie

Posted by Todd on January 28th, 2015

Creating the graph below reinforced to me how significantly consumer attention has shifted from print to the Internet. Once the center of the motocross media world, the dominant brands of yesterday are now challenged by circulation that ranges from stagnant to falling. While this has been happening for years and isn’t a news flash to anyone who’s been paying attention, the trend is accelerating. The magazines themselves have websites with audiences that dwarf their print counterparts.

For consumers, this new era is great. A smart phone in everyone’s pocket and hours at a desktop computer assures that waiting for news and race results are a thing of the past. You can search any product, rider or company and find detailed answers within seconds. And for the super-fans who want to go deeper, being part of and shaping the conversation has never been easier.

Magazine circulation was taking from publisher-supplied postal statements, Vital MX traffic is from Google Analytics. 

Happy Holidays from Vital

Posted by pmale on December 23rd, 2014

Vital’s holiday tradition continues with a donation of 10 new bikes to underprivileged kids this holiday season. Since our most cherished Christmas memories involve a new bike under the tree, we love doing our part to help others get rolling on two wheels. Check out the video above for a time-lapse of our crew having a blast building the bikes.

We hope you and yours have a great holiday season!

New 300×250 Mobile Banner Offers More Exposure

Posted by Todd on October 10th, 2014


Over the past year, Vital mobile traffic has jumped up considerably in all of our markets. With all sections of our sites now optimized for mobile, users are responding.

To help you more effectively get your message across, we’re introducing a second, bigger mobile ad size: 300×250. This new size will serve within the content and at the bottom of many pages. We’ll continue to display the 320×50 size at the top of all mobile pages.

You’re welcome to send a 300×250 any time to start taking advantage of this bigger size.


Posted by Todd on August 19th, 2014

While residing in Whistler before Crankworx, Vital editor Brandon Turman caught wind of Finn Iles. Finn is a 14-year old BC local who grew up riding Whistler and the surrounding areas. What makes Finn unique is he absolutely rips on a bike. Specifically, he loves to hit the man-sized Crabapple hits that the Whip Off World’s are hosted on. After finding out Finn was barred from Whip Off World’s because he’s ‘too young,’ Brandon got to work. Vital filmed the video below, launched it on the site and promoted it on social media with the hashtag #letfinnin. The video quickly went viral with over 4,700 Facebook shares, hundreds of tweets, and thousands of instagram comments.

The result? They let Finn in! We were stoked at this point, but it got better when Finn won the contest! It was an unbelievable start to what looks it could be a great career.

Check the video that started it all:

14-Year-Old Finn Iles is a Future Whip-Off World Champ – #FinnIsIn

Following Whip Off World’s we received this awesome note from Finn’s Mom:

I really need to write to everyone at Vital and pass on a HUGE thanks for the #letfinnin rally video. It could not have played out any better and I’m not sure anyone could have predicted how all of this went. Thank you for getting behind him, believing in him, shooting the video, and rallying your readers. YOU made the difference (as well as Whistler locals Adam and Katrina). It is an awesome story and I want you all to know how much we appreciated the effort you made to #letfinnin. We will never forget your support.



Vital MTB Ditch Day

Posted by Todd on April 24th, 2014

For those of us in SoCal, the reopening of the Snow Summit bike park in Big Bear a year ago was a big deal. Most Mondays in the Vital office last summer consisted of all kinds of chatter about it: how fun it was, how conditions were, how much our hands hurt, “You only did how many runs?,” how fast so-and-so was going, etc. You get the idea.

To kick off this season, we created the first-annual Vital MTB Ditch Day. The goal was to get some friends together and create a fun industry event. We like riding, you like riding, everyone likes riding. Good idea, right? It was, actually–people were stoked. We had over 110 VIPs attend: numerous industry people, top riders, retailers, and more. We even had some of our throttle-twisting motocross friends attend, including the Vital MX staff. We scored with a mid-day rain that rewarded those who waited it out with epic conditions.

All in all, it was a great event, a great kick off to the 2014 season, and a great idea that we can’t wait to do again.

Below are select photos. Check out full coverage here, including more photos, video, and an Instagram feed.

Kyle Strait showed up to get Westridge runs in. #westridgeallday

During the rain the park looked more like the Northwest than SoCal.

Those who waited out the rain scored epic conditions!

Andre Pepin was looking good all day repping Ellsworth and One.

Now Hiring: Vital MX Ad Sales Rep

Posted by Todd on January 23rd, 2014

Vital Media Network is looking for a sales representative to join our growing team. You will be responsible for bringing new advertisers and sponsors to Vital MX. You will be a key part of a small sales team that is responsible for all sales development and account management functions.

• Prior sales experience with proven success prospecting and closing new business
• Passion for motocross
• Enthusiasm for the web and digital media
• Strong written and verbal skills
• Bachelor’s degree or equivalent experience
• Comfortable working in a small-business environment
• Interest in BMX and/or mountain biking is a plus

The job is full-time and based in Irvine, California, near John Wayne airport. Some travel is required. We offer competitive compensation (salary and commission) and benefits.

Tell us why you’re the ideal candidate for this position. Please submit cover letter, resume, compensation history, and compensation requirements to

About Vital Media Network:
We operate sites focusing on action sports such as BMX, motocross, and mountain biking. Our atmosphere is casual yet professional.