Outside officially has outstanding taste. In a recent post they picked Vital MTB as one of their Top 10 biking blogs. The criteria writer Aaron Gulley used was interesting:
“What I look for in a blog is analysis and opinion beyond the headlines and quirky bits that make me scratch my head or laugh out loud.”
Here’s what Outside specfically had to say about Vital:
“…this is largely fresh, video-driven mountain bike content. Fun-haters who don’t appreciate footage of pros screaming down rugged DH courses need not log on.”
For the second time this year, Vital BMX topped 500,000 monthly unique visitors. In fact, October saw the site setting a new traffic record with 526,716 unique visitors. The growth was driven by Game of BIKE and our original feature videos receiving record views.
It’s always cool to see mountain biking in the mainstream media, even if it’s a video of a mountain biker getting taken out by a buck. The team manager of the rider in the video posted the video to Vital MTB’s Facebook page. Once we spotted it there we instantly pushed it to the homepage where it started to spread like widefire. Then, just a few days later the video was being shown on national TV in a number of places.
The Vital BMX and Vital MTB crews were at Interbike this year sniffing out all the sweet new products that will be out in 2012. Our audiences enjoyed daily updates from the show via videos, photo galleries, and featured slideshows. Click the links below to check out some of the standout brands and products from the show.
The Vital MTB audience continues to grow like crazy, with more than 291,000 unique visitors coming to the site in September. This represents 24% growth in traffic since the beginning of the 2011 season in March, and 102% growth from September of last year. Thanks to our advertisers, fans, and users around the world for the continued support!
Vital MTB Monthly Unique Visitors - September 2011
The second-annual Vital BMX Game of BIKE went down last Saturday at the Vans Skatepark in Orange, CA. To say the riding was incredible would be an understatement (watch the videos and see for yourself). Seeing heavyweight pros like Dave Dilleward, Dennis Enarson, and Ryan Guettler going head-to-head against up-and-comers like Stevie Churchill, Kyle Baldock, Devon Smillie, and Chad Kerley was awesome.
Our goals from day-one for Game of BIKE have been to put on a fun and different type of event for the riders, and raise money and awareness for the Athlete Recovery Fund. Both were definitely accomplished.
Key Stats:
28 top pros competed
17,000 people watched the two-hour live webcast of the final rounds
$8,300 was raised for ARF (including $500 Chad Kerley donated from his prize money)
$9,800 was paid to riders
4,201 user comments submitted during the webcast (1,325 of which were blocked)
1,024 Game of BIKE related Tweets were made during the event
Vans was the presenting sponsor, along with Haro, Dan’s Comp, Go Pro, MovieTickets.com, and Pro Tec. Without their support, the event would not have happened. We also had many volunteers who generously donated their time — thanks.
Vital recently conducted audience surveys for each of our sites. We received a great response, with more than 6,000 respondents on Vital BMX, 5,300 on Vital MTB, and 3,700 on Vital MX. We hope that the resulting data provides your brand with valuable timely market research.
Click any of the survey images below to learn more about Vital users and how they ranked your brand across multiple product categories.
If you’re interested in utilizing cross-tabulation to dive deeper into the survey data as it relates specifically to your brand, please contact Todd Toth: ttoth@vitalmedianet.com, or Patrick Male: pmale@vitalmedianet.com.
Vital MX Content Director Steve “GuyB” Giberson is on the road again following the AMA Motocross Championship Series. In addition to covering all the races, GuyB is also visiting some of moto’s top brands. Checking in at offices and manufacturing facilities, GuyB’s industry visits provide our audience with a behind the scenes look at the stories, people, and engineering behind their favorite motocross products. Check out GuyB’s visit to Allsport Dynamics below.
What do you get when you mix some of the world’s sickest slopestyle riders, fastest World Cup downhill racers, a big whip challenge, and the biggest jump line in the Whistler Bike Park? You get Vital’s Unofficial Whip-Off Worlds – called by some the best event at Crankworx. It all started with a simple idea and a few tweets from our man Sven Martin. The rogue contest idea spread like wildfire, and before we knew it SRAM and Teva were offering up prizes, the best riders in the world were excited to participate, and Whistler Village was buzzing with people spreading the word about the underground contest. The Whip-Off Worlds did not disappoint – click on the image below to check out a photo gallery from the event.
Vital Media Network sites aim to be the connecting point within their scenes. Users can view professionally-created content, research product, add their own content, and interact with other members. We partner with brands to help them connect with our audiences.
