The Vital Blog

Motocross Media Landscape: The Trends Don’t Lie

Posted by Todd on January 28th, 2015

Creating the graph below reinforced to me how significantly consumer attention has shifted from print to the Internet. Once the center of the motocross media world, the dominant brands of yesterday are now challenged by circulation that ranges from stagnant to falling. While this has been happening for years and isn’t a news flash to anyone who’s been paying attention, the trend is accelerating. The magazines themselves have websites with audiences that dwarf their print counterparts.

For consumers, this new era is great. A smart phone in everyone’s pocket and hours at a desktop computer assures that waiting for news and race results are a thing of the past. You can search any product, rider or company and find detailed answers within seconds. And for the super-fans who want to go deeper, being part of and shaping the conversation has never been easier.

Magazine circulation was taking from publisher-supplied postal statements, Vital MX traffic is from Google Analytics. 

Happy Holidays from Vital

Posted by pmale on December 23rd, 2014

Vital’s holiday tradition continues with a donation of 10 new bikes to underprivileged kids this holiday season. Since our most cherished Christmas memories involve a new bike under the tree, we love doing our part to help others get rolling on two wheels. Check out the video above for a time-lapse of our crew having a blast building the bikes.

We hope you and yours have a great holiday season!

New 300×250 Mobile Banner Offers More Exposure

Posted by Todd on October 10th, 2014


Over the past year, Vital mobile traffic has jumped up considerably in all of our markets. With all sections of our sites now optimized for mobile, users are responding.

To help you more effectively get your message across, we’re introducing a second, bigger mobile ad size: 300×250. This new size will serve within the content and at the bottom of many pages. We’ll continue to display the 320×50 size at the top of all mobile pages.

You’re welcome to send a 300×250 any time to start taking advantage of this bigger size.


Posted by Todd on August 19th, 2014

While residing in Whistler before Crankworx, Vital editor Brandon Turman caught wind of Finn Iles. Finn is a 14-year old BC local who grew up riding Whistler and the surrounding areas. What makes Finn unique is he absolutely rips on a bike. Specifically, he loves to hit the man-sized Crabapple hits that the Whip Off World’s are hosted on. After finding out Finn was barred from Whip Off World’s because he’s ‘too young,’ Brandon got to work. Vital filmed the video below, launched it on the site and promoted it on social media with the hashtag #letfinnin. The video quickly went viral with over 4,700 Facebook shares, hundreds of tweets, and thousands of instagram comments.

The result? They let Finn in! We were stoked at this point, but it got better when Finn won the contest! It was an unbelievable start to what looks it could be a great career.

Check the video that started it all:

14-Year-Old Finn Iles is a Future Whip-Off World Champ – #FinnIsIn

Following Whip Off World’s we received this awesome note from Finn’s Mom:

I really need to write to everyone at Vital and pass on a HUGE thanks for the #letfinnin rally video. It could not have played out any better and I’m not sure anyone could have predicted how all of this went. Thank you for getting behind him, believing in him, shooting the video, and rallying your readers. YOU made the difference (as well as Whistler locals Adam and Katrina). It is an awesome story and I want you all to know how much we appreciated the effort you made to #letfinnin. We will never forget your support.



Vital MTB Ditch Day

Posted by Todd on April 24th, 2014

For those of us in SoCal, the reopening of the Snow Summit bike park in Big Bear a year ago was a big deal. Most Mondays in the Vital office last summer consisted of all kinds of chatter about it: how fun it was, how conditions were, how much our hands hurt, “You only did how many runs?,” how fast so-and-so was going, etc. You get the idea.

To kick off this season, we created the first-annual Vital MTB Ditch Day. The goal was to get some friends together and create a fun industry event. We like riding, you like riding, everyone likes riding. Good idea, right? It was, actually–people were stoked. We had over 110 VIPs attend: numerous industry people, top riders, retailers, and more. We even had some of our throttle-twisting motocross friends attend, including the Vital MX staff. We scored with a mid-day rain that rewarded those who waited it out with epic conditions.

All in all, it was a great event, a great kick off to the 2014 season, and a great idea that we can’t wait to do again.

Below are select photos. Check out full coverage here, including more photos, video, and an Instagram feed.

Kyle Strait showed up to get Westridge runs in. #westridgeallday

During the rain the park looked more like the Northwest than SoCal.

Those who waited out the rain scored epic conditions!

Andre Pepin was looking good all day repping Ellsworth and One.

Now Hiring: Vital MX Ad Sales Rep

Posted by Todd on January 23rd, 2014

Vital Media Network is looking for a sales representative to join our growing team. You will be responsible for bringing new advertisers and sponsors to Vital MX. You will be a key part of a small sales team that is responsible for all sales development and account management functions.

• Prior sales experience with proven success prospecting and closing new business
• Passion for motocross
• Enthusiasm for the web and digital media
• Strong written and verbal skills
• Bachelor’s degree or equivalent experience
• Comfortable working in a small-business environment
• Interest in BMX and/or mountain biking is a plus

The job is full-time and based in Irvine, California, near John Wayne airport. Some travel is required. We offer competitive compensation (salary and commission) and benefits.

Tell us why you’re the ideal candidate for this position. Please submit cover letter, resume, compensation history, and compensation requirements to

About Vital Media Network:
We operate sites focusing on action sports such as BMX, motocross, and mountain biking. Our atmosphere is casual yet professional.

Vital BMX UK Traffic Update

Posted by Brad McDonald on December 26th, 2013

Vital BMX has always had a solid following in the UK, but a combination of factors has seen it grow considerably over the last year. First, we launched a UK edition of Vital BMX this past summer. Not surprisingly, more UK-specific content has helped grow our audience in the UK. At the same time, the BMX slowdown seems to have hit the US much worse than the UK.

The graphs above show unique visitors in November 2013 compared to November 2012. Total unique visitors from the UK grew from 48k to 71k (+46%). Unique visitors from the US fell 8%, from 135k to 124k. Worldwide unique visitors were up 9% to 389k.

The numbers are more interesting if you consider the population difference between the US and the UK. Even with five-times the population (313m vs. 63m), traffic from the US is less than double the traffic from the UK traffic (124k vs. 71k unique visitors). This per-capita difference suggests that the BMX scene in the UK is much stronger than in the US.

If you are interested in marketing your brand in the UK via geo-targeted ads or content, give us a shout.

Christmas + Bikes + Vital = Awesome

Posted by Bryce T. Maxwell on December 23rd, 2013

Once again, the elves here at Vital decided to offer Santa a helping hand. Much like in years past, the Vital crew took some time to buy and assemble a handful of bikes with the hopes of spreading two-wheeled joy to those in need. Working in conjunction with Toys for Tots, the Vital elves look to provide 10 lucky children with an awesome Christmas. Let’s hope they find as much enjoyment on two wheels as the entire Vital crew.

Now get out there and enjoy the holidays. On behalf of everyone here at Vital Media Network, we hope you have an awesome Christmas and safe and prosperous New Year.

Vital elves... assemble!!!!


The finished product ready to put smiles on faces.

Santa's Vital helpers

Vital Launches Email Newsletter: The Spotlight

Posted by pmale on December 4th, 2013

Vital recently launched an e-newsletter: The Spotlight. Emailed biweekly to registered Vital users, The Spotlight helps our fans stay up to date with our top content. Considering the high volume of quality content constantly flowing through Vital’s sites, The Spotlight provides a useful tool to help our audience catch up on what they might have missed.

Carefully designed to look great on both desktop and mobile, The Spotlight delivers popular content to our audience even when they’re on the go. Our focus on mobile design is paying off, with more than 50% of clicks on The Spotlight coming from mobile devices.

Looking to connect directly with registered Vital users? Talk to us about ad opportunities within The Spotlight. 


Vital BMX Game of BIKE Returns!

Posted by Brad McDonald on November 11th, 2013

Woodward West was the scene for the 3rd annual Vital BMX Game of BIKE. We took a hiatus last year, but with other events scaling back, and with BMX sales generally sluggish, we felt it was more important than ever to hold the event. Events like ours create excitement and help energize the scene. This was proven all week through video views, comments, Facebook likes, and social media chatter.

32 amazing riders went head-to-head for $6,300 in prize money. With no live webcast or outside spectactors, the event was made for video. This let us maintain a loose structure, which riders appreciated. Even with money and bragging rights on the line, riders kept it fun and generally didn’t play cut-throat (although some of the best moments were seeing riders pull tricks in that they had never even tried before).

Big thanks to our sponsors: Dan’s Comp, Pro-Tec, and We could not have done this without them!

See all the videos here. Photo gallery from day one. Photo gallery from day two.

Left-right: Tyler Fernengel (3rd, $800), Logan Martin (1st, $4,000), Colin Varanyak (2nd, $1,500)

Vital BMX Content Director Kyle Carlson MC'ed the event

The battle for third was between Tyler Fernengel and Drew Bezanson

Morgan Wade congratulates Devon Smillie after their match

Chris Hughes

Morgan Wade