Vital MX
Vital MX is a comprehensive motocross website that provides an insider’s look at the top riders, newest products, best riding, and most compelling stories. By attracting a worldwide user base of core riders who represent the heart of the consumer market, Vital helps connect brands with their target customers.
Editorial Focus
-
Race & Event Coverage
Vital provides VIP access to the world of professional motocross and Supercross racing. Through weekly features like Pit Bits, Winner's Circle, Photo Blast, and Results Sheet, Vital brings the audience into the pits and on the track at the world’s most high-profile events.
-
Forum
The Vital MX forum is a large community of motocross fans, riders, and industry insiders. The forum is their place to discover and discuss breaking news within the motocross industry, bench race, and more.
-
Reviews & Product Guide
Through informed, thorough, and honest reviews, Vital builds trust with consumers and respect from the industry.
-
Bike Check
Bike Check section is unique to Vital and offers riders a platform to show off their bikes. It attracts product-minded users who can view, like, and comment.
-
Breaking News
Vital editors are constantly at the races, in contact with teams, mechanics and riders. Our close relationships allow us to quickly break news, both on-site and on YouTube.
-
Podcast
Vital podcasts offer in-depth racing analysis, insightful interviews, as well as breaking news and noteworthy events within the sport. With distribution on all major platforms - Spotify, Apple Podcast, Stitcher, Google Podcasts, and more - our content reaches a broad audience.
Audience Profile
Passionate about Riding
81%
Ride at Least Once per Month
41%
Raced in the past 12 Months
70%
Rode MX Track in the past 12 Months
Active Online
74%
Rank Motocross Websites as their Primary Source of Motocross Information
71%
Rank Motocross Websites as their Primary Source of Product Research
15:06
Time per Unique Visitor per Month on Vital MX
Affluent Males
95%
Male
43
Average Age
$127,542
Average Household Income
Core Consumers who spend on riding
3.0
Avg. Number of Bikes in Household
39%
Plan to Buy a New Dirt/Motocross Bike in the next 12 Months
65%
Plan to Buy New Riding Gear in the next 12 Months
Vital Audience
Vital MX has a large digital footprint across multiple platforms
458,900 Average Monthly Unique Visitors
330,000 Followers
100,000 Subscribers
133,000 Followers
64,000 Followers
Changing Media Landscape
Over recent years consumer attention and time has shifted dramatically from print to online
vital mX Dirt Bike MXA Racer X
Source:
Vital based on Google Analytics, magazines are from publisher-supplied postal statements and include print and digital magazine circulation.
Changing Media Landscape
Over recent years consumer attention and time has shifted dramatically from print to online
vital mX Dirt Bike MXA Racer X
Source:
Vital based on Google Analytics, magazines are from publisher-supplied postal statements and include print and digital magazine circulation.
Connected Across All Devices
Reaching riders on all screens at all times
20%
of Visits
{ Desktop }
3%
of Visits
{ Tablet }
77%
of Visits
{ Mobile }
Worldwide Audience
Vital MX attracts visitors from over 200 countries each month
65%
USA
7%
Australia
6%
UK
6%
Canada
1%
France
1%
New Zealand
1%
Sweden
1%
Germany
1%
Italy
1%
Netherlands
Advertising Partners
Brands using Vital MX to connect with riders
Advertising Opportunities
Vital offers a variety of options that you can mix and match to fit your goals
banners
Banner packages include two desktop sizes (728x90 and 300x600) and two mobiles sizes (353x70 and 353x250)
Learn More +
- Banners are served "run-of-site" allowing your ads to appear on any given page of Vital. Rather than relegating your ads to specific sections only, run-of-site ensures broad coverage by displaying your message to users across all pages of the site
- The reach of your campaign and frequency with which your ads appear is a function of how many monthly banner impressions you buy
- Banners may be geographically targeted to the locations of your choice
homepage takeover
Homepage takeovers offer big exposure, helping to increase perception and recall of your brand message
Learn More +
- Great for launching new products and campaigns
- Each homepage takeover runs exclusively for 24 hours at a time on desktop and mobile
- Hompage takeover includes exclusive wallpapers (left & right), top 728x90 and top side 300x600. The creative can be designed to create a singular integrated presentation
- Mobile takeover includes exclusive top 353x70 ad and 700x900 revealer (a full-screen ad that users revealer by scrolling on the mobile homepage)
interstitial
Premium, impactful ad placement helps elevate brand perception
Learn More +
- Interstitial ad appears as users transition from one desktop page to the next
- Ad appears exclusively on the page for up to 10 seconds (users can skip after 3 seconds)
- Exclusive to your brand for 24 hours
- Each interstitial is frequency-capped at one per user
- Interstitials historically yield a high click-through rate
- Interstitials now include a revealer on active forum detail pages for the same 24 hours that your desktop interstitial is running
video pre-roll commercials
Pre-rolls are 15-second video commercials that play before video and slideshow content on Vital
Learn More +
- Pre-rolls serve across desktop, tablet and mobile. Note that pre-rolls that serve on iPhones aren’t clickable
- Video is a powerful way to communicate your brand message to a captive audience
- Pre-rolls historically yield a high click-through rate
- Repurpose your existing branded video content as a commercial to ensure consistent views over time
sponsored posts
Get more exposure for your content on the Vital homepage and throughout detail pages on the site
Learn More +
- Any content can be promoted: your products in the product guide, videos, user product reviews, slideshows, bike checks, Vital product reviews, etc.
- Posts can be stickied to the top of our homepage newsfeed for 12 hours and included on detail page modules for 1 or 2 weeks
- Rates:
- Stickied to homepage for 12 hours: $250
- Stickied to homepage for 12 hours plus 1 week of exposure in detail page modules: $500
- Stickied to homepage for 12 hours plus 2 weeks of exposure in detail page modules: $700
win ads
The Vital MX win ad program is a unique opportunity to activate the marketing potential of your athletes. Within days of a victory, moto fans around the world will be seeing ads promoting the win on Vital
Learn More +
- This program is turnkey: supply us with a logo, we’ll take the photo, make the ad, and have it running by Monday after the race
- Of course, you can supply your own ads, or even your own template for us to work with
- You can book race by race, or give us a standing order for the season
pit row
Pit Row includes a 370x275 banner on both desktop and mobile platforms
Learn More +
- Pit Row ads display on the Vital homepage and forum threads
- Your ad will appear on a rotational basis with other advertisers
- You can also boost your ad to increase visibility
- Pit Row starts at $250/month and does not require a long-term commitment
sponsored instagram
Use Vital’s Instagram reach as a turnkey option to further promote your content
Learn More +
- We can promote a photo, gallery or video as a permanent post
- Your content can also be added to our story
- The editorial team reserves the right to rewrite your supplied caption and put it into the Vital voice. All permanent posts will also include #sponsored subtly in the caption
- Check out Vital on Instagram: @vitalmx
- Prices:
- $500 / 24-hour story post
- $750 / Permanent profile post
- $1,000 / Permanent profile post + 24-hour story post
Advertising packages
Banner Packages
400,000 average per month
Starting at $3,600/month
300,000 average per month
Starting at $3,000/month
200,000 average per month
Starting at $2,200/month
100,000 average per month
Starting at $1,200/month
VIDEO PRE-ROLL COMMERCIALS
3,000 average per month
Starting at $240/month
2,000 average per month
Starting at $180/month
1,000 average per month
Starting at $100/month
HOMEPAGE TAKEOVERS
Exclusive for 24-Hours
$1,100/day
INTERSTITIALS
Exclusive for 24-Hours
$800/day
SPONSORED POSTS
Sticked on Vital homepage for 12 hours
$270
Sticked on Vital homepage for 12 hours + 1 week of exposure in detail page modules
$525
Sticked on Vital homepage for 12 hours + 2 weeks of exposure in detail page modules
$735
SPONSORED INSTAGRAM POSTS
24-hour Story Post
$500
Permanent Profile Post
$750
Permanent profile post + 24-hour story post
$1,000
Sponsored Post Package including permanent profile post + 24-hour story post along with Vital homepage sticked post (12 hours) and 1 week of exposure in detail page modules
$1,500
Ad Units & Specs
desktop banners
Dimensions:
300x600
728x90
File Formats:
JPG, GIF, HTML5
Size Limits:
JPG & GIF: 100k per
HTML5: 100k initial, 1MB subload
mobile banners
Dimensions:
353x70
353x250
File Formats:
JPG, GIF, HTML5
Size Limits:
JPG & GIF: 50k per
HTML5: 50k initial, 100k subload
newsletter ad
Dimensions:
570x118
File Formats:
JPG, GIF, HTML5
Size Limits:
JPG & GIF: 50k per
HTML5: 50k initial, 100k subload
video pre-roll
Dimensions:
1280x720
File Formats:
MOV, MP4
Size Limits:
Length: 15 seconds (maximum)
Notes:
Frame Rate: 29.97 Bit Rate: 1,400k Codec: H.264 Key Frame: 30 Audio: ACC
interstitial
Dimensions:
1920x1080
File Formats:
JPG, GIF, HTML5
Size Limits:
JPG & GIF: 250k
HTML5: 250k initial, 1MB subload
wallpaper
Dimensions:
Left & right are separate files, both 700x1920
File Formats:
JPG, GIF, HTML5
Size Limits:
JPG & GIF: 250k per side
Notes:
To assure visibility on smaller monitors, keep crucial content to the top/inside 160x600 area of each wallpaper.
See example and full specs
mobile revealer
Dimensions:
700x900 total dimensions, 360x567 safe area (keep all critical content in the safe area)
File Formats:
JPG, GIF, HTML5
Size Limits:
JPG & GIF: 250k per side
HTML5: 150k initial, 100k subload
Notes:
To assure visibility on all phones, keep critical content inside the 360x567 safe area.
See example and full specs here
pit row
Dimensions:
370x275
File Formats:
JPG, GIF, HTML5
Size Limits:
250k
Notes:
Ad must be static, no animation
Contact us
We're looking forward to working with you