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Vital MX

Vital MX is a comprehensive motocross website that provides an insider’s look at the top riders, newest products, best riding, and most compelling stories. By attracting a worldwide user base of core riders who represent the heart of the consumer market, Vital helps connect brands with their target customers.

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Editorial Focus
1. Race & Event Coverage Vital provides VIP access to the world of professional motocross and Supercross racing. Through weekly features like One Lap, Pit Bits, Winner's Circle, Photo Blast and Results Sheet, Vital brings the audience in the pits and on the track at the world’s most high-profile events.
2. Forum The Vital MX forum is a large community of motocross fans, riders, and industry insiders. The forum is their place to discover and discuss breaking news within the motocross industry, bench race, and more.
3. Reviews & Product Guide Through informed, thorough, and honest reviews, Vital builds trust with consumers and respect from the industry.
4. Bike Checks Bike Check section is unique to Vital and offers riders a platform to show off their bikes. It attracts product-minded users who can view, like, and comment.
Audience Profile
passionate about riding: 90% Ride at Least Once per Month 48% Raced in the past 12 Months 81% Rode MX Track in the past 12 Months
active online: 82% Rank Motocross Websites as Their Primary Source of Motocross Information 76% Rank Motocross Websites as Their Primary Source for Product Research 16:05 Avg. Time per Unique Visitor per Month on Vital MX
affluent males: 97% Male 39 Median Age $103,483 Avg. Household Income
core consumers who spend on riding: 2.8 Avg. Number of Bikes in Household 40% Plan to Buy a New Dirt/Motocross Bike in the next 12 Months 65% Plan to Buy New Riding Gear in the next 12 Months
passionate about riding:
90% Ride at Least Once per Month 48% Raced in the past 12 Months 81% Rode MX Track in the past 12 Months
active online:
82% Rank Motocross Websites as Their Primary Source of Motocross Information 76% Rank Motocross Websites as Their Primary Source for Product Research 16:05 Avg. Time per Unique Visitor per Month on Vital MX
affluent males:
97% Male 39 Median Age $103,483 Avg. Household Income
core consumers who spend on riding:
2.8 Avg. Number of Bikes in Household 40% Plan to Buy a New Dirt/Motocross Bike in the next 12 Months 65% Plan to Buy New Riding Gear in the next 12 Months
Audience Size
Vital MX traffic is 568,000 average unique visitors per month
98,423
Avg. Monthly Visitors
{ 2009 }
279,874
Avg. Monthly Visitors
{ 2013 }
568,847
Avg. Monthly Visitors
{ 2017 }
Source:
Google Analytics
Changing Media Landscape
Over recent years consumer attention and time has shifted dramatically from print to online
vital mx racer x dirt bike MXA TWMX Dirt Rider
Source:
Vital based on Google Analytics, magazines are from publisher-supplied postal statements and include print and digital magazine circulation.
Audience Acquisition
Vital MX attracts an audience from a range of sources, assuring new and returning visitors
How users get to vital mx Site traffic is a mix of faithful visitors (direct) and new visitors (search and referral), assuring visibility to a broad range of consumers.
Connected Across All Devices
Reaching riders on all screens at all times
36%
of Visits
{ Desktop }
8%
of Visits
{ Tablet }
56%
of Visits
{ Phone }
36%
of Visits
{ Desktop }
8%
of Visits
{ Tablet }
56%
of Visits
{ Phone }
Worldwide Audience
Vital MX attracts visitors from 227 countries each month
67%
United States
6%
Canada
6%
Australia
5%
United Kingdom
2%
France
2%
Sweden
1%
New Zealand
1%
Germany
1%
Netherlands
1%
Italy
Advertising Partners
Brands using Vital MX to connect with riders
Advertising Packages
banner packages1-3 Months4-6 Months7-11 Months12 Months
400,000 Banners Avg. Per Month$3,105$2,935$2,735$2,535
300,000 Banners Avg. Per Month$2,535$2,420$2,225$2,085
225,000 Banners Avg. Per Month$2,100$1,975$1,835$1,705
165,000 Banners Avg. Per Month$1,655$1,555$1,445$1,335
110,000 Banners Avg. Per Month$1,205$1,130$1,055$970
65,000 Banners Avg. Per Month$775$730$685$635
banner packages
400,000 Banners Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$3,105$2,935$2,735$2,535
300,000 Banners Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$2,535$2,420$2,225$2,085
225,000 Banners Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$2,100$1,975$1,835$1,705
165,000 Banners Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$1,655$1,555$1,445$1,335
110,000 Banners Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$1,205$1,130$1,055$970
65,000 Banners Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$775$730$685$635
Add-Ons
video pre-roll commercials1-3 Months4-6 Months7-11 Months12 Months
10,000 Commercials Avg. Per Month$595$560$530$500
5,000 Commercials Avg. Per Month$310$290$270$255
2,500 Commercials Avg. Per Month$160$150$140$130
homepage takeover$500 / Day
interstitial$500 / 3-Days
sponsored posts$250 / 12 Hours
win adsStarting at $250 / Week
custom content / promotionsPriced individually based on specifics of content
video pre-roll commercials
10,000 Commercials Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$595$560$530$500
5,000 Commercials Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$310$290$270$255
2,500 Commercials Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$160$150$140$130
homepage takeover$500 / Day
interstitial$500 / 3-Days
sponsored posts$250 / 12 Hours
win adsStarting at $250 / Week
custom content / promotionsPriced individually based on specifics of content
Ad Units & Specs
Dimensions: File Formats: Size Limits: Notes:
desktop banners300x600
728x90
JPG
GIF
HTML5
JPG & GIF: 100k per
HTML5: 100k initial, 1MB subload
mobile banners320x70
300x250
JPG
GIF
HTML5
JPG & GIF: 50k per
HTML5: 50k initial, 100k subload
video pre-roll1280x720MOV
MP4
Length: 15 seconds (maximum)Frame Rate: 29.97 Bit Rate: 1,400k Codec: H.264 Key Frame: 30 Audio: ACC
interstitial640x480JPG
GIF
HTML5
JPG & GIF: 250k
HTML5: 250k initial, 1MB subload
wallpaperLeft and right are separate files, both 700x1920JPG
GIF
HTML5
JPG & GIF: 250k per sideTo assure visibility on smaller monitors, keep crucial content to the top/inside 160x600 area of each wallpaper. See example and full specs. Download photoshop template
desktop banners
Dimensions:300x600
728x90
File Formats:JPG
GIF
HTML5
Size Limits:JPG & GIF: 100k per
HTML5: 100k initial, 1MB subload
mobile banners
Dimensions:320x70
300x250
File Formats:JPG
GIF
HTML5
Size Limits:JPG & GIF: 50k per
HTML5: 50k initial, 100k subload
video pre-roll
Dimensions:1280x720
File Formats:MOV
MP4
Size Limits:Length: 15 seconds (maximum)
Notes:Frame Rate: 29.97 Bit Rate: 1,400k Codec: H.264 Key Frame: 30 Audio: ACC
interstitial
Dimensions:640x480
File Formats:JPG
GIF
HTML5
Size Limits:JPG & GIF: 250k
HTML5: 250k initial, 1MB subload
wallpaper
Dimensions:Left and right are separate files, both 700x1920
File Formats:JPG
GIF
HTML5
Size Limits:JPG & GIF: 250k per side
Notes:To assure visibility on smaller monitors, keep crucial content to the top/inside 160x600 area of each wallpaper. See example and full specs. Download photoshop template
Audience Surveys & Trends
Past Audience Surveys:
2016, 2015, 2014, 2013, 2012, 2011, 2010
Contact Us
We're looking forward to working with you
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