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Vital MTB

Vital MTB delivers the complete mountain biking experience. Unique, in-depth coverage of world-class competitive gravity events and riders is our foundation. Detailed, honest product editorial from our experienced staff inform users to make knowledgeable purchase decisions. By delivering a thoughtful balance of event and tech coverage, we are the website for riders looking for action and information.

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Editorial Focus
Quality original content with soul
1. Race & Event Coverage Vital provides an immersive experience that brings the audience in the pits and on the course at the world's most high-profile events.
2. Lifestyle & Personality From exotic riding adventures to unique athlete interviews, Vital tells the stories of MTB's most interesting people and experiences through a voice that's fun, relaxed, and relatable.
3. Reviews & Product Guide Through informed, thorough, and unapologetically honest reviews, Vital builds trust with consumers and respect from the industry.
4. Bike Checks Bike Check section is unique to Vital and offers riders a platform to show-off their bikes. It attracts product-minded users who can view, like, and comment.
Audience Profile
Active riders who are product-minded and affluent
passionate about riding: 91% Ride At Least Once a Week 72% Have Ridden a Bike Park 40% Entered a Race Last Year
educated & affluent: 60% College Degree 36 Avg. Age $102,472 Avg. Household Income
core consumers who spend on riding: $4,380 Avg. Cost of Primary Bike 2.3 Avg. Number of Bikes 43% Will Buy a New Bike Within 12 Months
passionate about riding:
91% Ride At Least Once a Week 72% Have Ridden a Bike Park 40% Entered a Race Last Year
educated & affluent:
60% College Degree 36 Avg. Age $102,472 Avg. Household Income
core consumers who spend on riding:
$4,380 Avg. Cost of Primary Bike 2.3 Avg. Number of Bikes 43% Will Buy a New Bike Within 12 Months
Audience Size
Vital MTB's average monthly traffic is just under 450,000 unique visitors per month
83,486
Avg. Monthly Unique Visitors
{ 2009 }
  448,253
Avg. Monthly Unique Visitors
{ 2017 }
Source:
Google Analytics
Changing Media Landscape
Over recent years consumer attention and time has shifted dramatically from print to online
vital mtbAverage monthly
unique visitors in 2017
mountain bike actionTotal Paid,
Includes Print
& Digital Magazine Circulation
bikeTotal Paid,
Includes Print
& Digital Circulation
Source:
Vital based on Google Analytics, MBA and BIKE based on publisher-supplied postal statements.
Audience Acquisition
Vital MTB attracts an audience from a range of sources, assuring new and returning visitors
How users get to vital mtb Site traffic is a mix of faithful visitors (direct) and new visitors (search and referral), assuring visibility to a broad range of consumers.
Connected Across All Devices
Reaching riders on all screens at all times
49%
of Visits
{ Desktop }
9%
of Visits
{ Tablet }
43%
of Visits
{ Phone }
49%
of Visits
{ Desktop }
9%
of Visits
{ Tablet }
43%
of Visits
{ Phone }
Worldwide Audience
Vital MTB attracts visitors from 227 countries each month
34%
United States
10%
United Kingdom
8%
Canada
5%
Australia
5%
Germany
4%
France
3%
New Zealand
2%
Italy
2%
Spain
2%
Switzerland
Advertising Partners
Brands using Vital to connect with riders
Advertising Packages
banner packages1-3 Months4-6 Months7-11 Months12 Months
400,000 Banners Avg. Per Month$3,105$2,935$2,735$2,535
300,000 Banners Avg. Per Month$2,535$2,420$2,225$2,085
225,000 Banners Avg. Per Month$2,100$1,975$1,835$1,705
165,000 Banners Avg. Per Month$1,655$1,555$1,445$1,335
110,000 Banners Avg. Per Month$1,205$1,130$1,055$970
65,000 Banners Avg. Per Month$775$730$685$635
banner packages
400,000 Banners Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$3,105$2,935$2,735$2,535
300,000 Banners Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$2,535$2,420$2,225$2,085
225,000 Banners Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$2,100$1,975$1,835$1,705
165,000 Banners Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$1,655$1,555$1,445$1,335
110,000 Banners Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$1,205$1,130$1,055$970
65,000 Banners Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$775$730$685$635
Add-Ons
video pre-roll commercials1-3 Months4-6 Months7-11 Months12 Months
10,000 Commercials Avg. Per Month$595$560$530$500
5,000 Commercials Avg. Per Month$310$290$270$255
2,500 Commercials Avg. Per Month$160$150$140$130
homepage takeover$500 / Day
interstitial$500 / 3-Days
sponsored posts$250 / 12 Hours
custom content / promotionsPriced individually based on specifics of content
video pre-roll commercials
10,000 Commercials Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$595$560$530$500
5,000 Commercials Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$310$290$270$255
2,500 Commercials Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$160$150$140$130
homepage takeover$500 / Day
interstitial$500 / 3-Days
sponsored posts$250 / 12 Hours
custom content / promotionsPriced individually based on specifics of content
Ad Units & Specs
Dimensions: File Formats: Size Limits: Notes:
desktop banners300x600
728x90
JPG
GIF
HTML5
JPG & GIF: 100k per
HTML5: 100k initial, 1MB subload
mobile banners320x70
300x250
JPG
GIF
HTML5
JPG & GIF: 50k per
HTML5: 50k initial, 100k subload
video pre-roll1280x720MOV
MP4
Length: 15 seconds (maximum)Frame Rate: 29.97 Bit Rate: 1,400k Codec: H.264 Key Frame: 30 Audio: ACC
interstitial640x480JPG
GIF
HTML5
JPG & GIF: 250k
HTML5: 250k initial, 1MB subload
wallpaperLeft and right are separate files, both 700x1920JPG
GIF
HTML5
JPG & GIF: 250k per sideTo assure visibility on smaller monitors, keep crucial content to the top/inside 160x600 area of each wallpaper. See example and full specs. Download photoshop template
desktop banners
Dimensions:300x600
728x90
File Formats:JPG
GIF
HTML5
Size Limits:JPG & GIF: 100k per
HTML5: 100k initial, 1MB subload
mobile banners
Dimensions:320x70
300x250
File Formats:JPG
GIF
HTML5
Size Limits:JPG & GIF: 50k per
HTML5: 50k initial, 100k subload
video pre-roll
Dimensions:1280x720
File Formats:MOV
MP4
Size Limits:Length: 15 seconds (maximum)
Notes:Frame Rate: 29.97 Bit Rate: 1,400k Codec: H.264 Key Frame: 30 Audio: ACC
interstitial
Dimensions:640x480
File Formats:JPG
GIF
HTML5
Size Limits:JPG & GIF: 250k
HTML5: 250k initial, 1MB subload
wallpaper
Dimensions:Left and right are separate files, both 700x1920
File Formats:JPG
GIF
HTML5
Size Limits:JPG & GIF: 250k per side
Notes:To assure visibility on smaller monitors, keep crucial content to the top/inside 160x600 area of each wallpaper. See example and full specs. Download photoshop template
Audience Surveys & Trends
Past Audience Surveys:
2016, 2015, 2014, 2013, 2012, 2011, 2010
Contact Us
We're looking forward to working with you
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