Vital MTB
Vital MTB connects directly with riders through our comprehensive website, strong social media, and podcast presence. Our foundation is unique, in-depth coverage of world-class downhill events and the athletes who define the sport. We pair that with detailed, honest product editorial from an experienced staff, helping riders make informed purchase decisions. By balancing event coverage with tech insights, Vital MTB delivers action, information, and community.
Editorial Focus
Race & Event Coverage
Vital provides an immersive experience that brings the audience into the pits and onto the course at the world's most high-profile events.
Lifestyle & Personality
From exotic riding adventures to unique athlete interviews, Vital tells the stories of MTB's most interesting people and experiences through a voice that's fun, relaxed, and relatable.
Reviews & Product Guide
With years of testing experience, Vital editors produce credible reviews that users have to come to rely on. The product guide includes over 11k products and allows users to compare and research future purchases.
Community Bike Checks
Bike Check section is unique to Vital and offers riders a platform to show off their bikes. It attracts product-minded users who can view, like, and comment.
Forum
The Vital forum has become known as the place to discover and share tech rumors. Our committed users are sleuths who thrive on going deep into the details of current and upcoming products.
Audience Profile
Passionate about Riding
2.5
Number of rides per week
30%
Raced in the past 12 months
37%
Trail is favorite type of riding
Educated & Affluent
61%
College degree
43
Median age
$143,077
Average household income
Core Consumers who spend on riding
$5,356
Avg. cost of primary Bike
2.5
Average number of bikes in household
38%
Plan to buy a new bike in the next 12 months
Changing Media Landscape
Over recent years consumer attention and time has shifted dramatically from print to online
Vital MTB
Average monthly
unique visitors in 2020
Mountain Bike Action
Total Paid
Includes Print
& Digital Magazine Circulation
Source: Vital based on Google Analytics, magazines are from publisher-supplied postal statements and include print and digital magazine circulation.
Vital Audience
Vital reaches over 1.4 million monthly active users across our site and socials
Connected Across All Devices
Reaching riders on all screens at all times
35%
of Visits
{Desktop}
3%
of Visits
{Tablet}
62%
of Visits
{Mobile}
Worldwide Audience
Vital MTB attracts visitors from over 220 countries each month
32%
USA
10%
UK
9%
Canada
6%
Australia
4%
Germany
3%
France
2%
New Zealand
2%
Poland
2%
Sweden
2%
Italy
Advertising Partners
Brands using Vital MTB to connect with riders
Advertising Opportunities
Vital offers a variety of options that you can mix and match to fit your goals
Banners
Banner packages include three desktop sizes (728x90, 300x600 and 300x250) and two mobiles sizes (353x70 and 353x250)
Learn More +
- Banners are served "run-of-site" allowing your ads to appear on any given page of Vital. Rather than relegating your ads to specific sections only, run-of-site ensures broad coverage by displaying your message to users across all pages of the site
- The reach of your campaign and frequency with which your ads appear is a function of how many monthly banner impressions you buy
- Banners may be geographically targeted to the locations of your choice
homepage takeover
Homepage takeovers provide fixed visibility, helping to increase exposure and recall of your brand message
Learn More +
- Great for launching new products and campaigns
- Each homepage takeover runs exclusively for 24 hours at a time on desktop and mobile
- Homepage takeover includes exclusive wallpapers (left & right), top 728x90 and top side 300x600. The creative can be designed to create a singular integrated presentation
- Mobile takeover includes exclusive top 353x70 ad and 700x900 revealer (a full-screen ad that users reveal by scrolling on the mobile homepage)
interstitial
Premium, impactful ad placement helps elevate brand perception
Learn More +
- Interstitial ad appears as users transition from one desktop page to the next
- Ad appears exclusively on the page for up to 10 seconds (users can skip after 3 seconds)
- Exclusive to your brand for 24 hours
- Each interstitial is frequency-capped at one per user
- Interstitials historically yield a high click-through rate
- Interstitials now include a fixed top ad on all interior mobile pages for the same 24 hours that your desktop interstitial is running (frequency-capped at 1x24 hours)
sponsored posts
Get more exposure for your content on the Vital homepage and throughout interior pages on the site
Learn More +
- Any content can be promoted: your products in the product guide, videos, user product reviews, slideshows, bike checks, Vital product reviews, etc.
- Posts can be stickied to the top of our homepage newsfeed for 12 hours and included on detail page modules for 1 or 2 weeks
- Rates:
- Stickied to homepage for 12 hours: $250
- Stickied to homepage for 12 hours plus 1 week of exposure in detail page modules: $500
- Stickied to homepage for 12 hours plus 2 weeks of exposure in detail page modules: $700
sponsored instagram
Use Vital’s Instagram reach as a turnkey option to further promote your content
Learn More +
- We can promote a photo, gallery or video as a permanent post
- Your content can also be added to our story
- The editorial team reserves the right to rewrite your supplied caption and put it into the Vital voice. All permanent posts will also include #sponsored subtly in the caption
- Check out Vital on Instagram: @vitalmtb
- Prices:
- $500 / 24-hour story post
- $750 / permanent profile post
- $1,000 / permanent profile post + 24-hour story post
Advertising packages
Banner Packages
400,000 average per month
Starting at $3,600/month
300,000 average per month
Starting at $3,000/month
200,000 average per month
Starting at $2,200/month
100,000 average per month
Starting at $1,200/month
HOMEPAGE TAKEOVERS
Exclusive for 24 hours
$1,100/day
INTERSTITIALS
Exclusive for 24 hours
$1,000/day
SPONSORED POSTS
Sticked on Vital homepage for 12 hours
$270
Sticked on Vital homepage for 12 hours + 1 week of exposure in detail page modules
$525
Stickied on Vital homepage for 12 hours + 2 weeks of exposure in detail page modules
$735
SPONSORED INSTAGRAM POSTS
24-hour Story Post
$500
Permanent Profile Post
$750
Permanent profile post + 24-hour story post
$1,000
Sponsored post package including permanent profile post + 24-hour story post along with Vital homepage stickied post (12 hours) and 1 week of exposure in detail page modules
$1,500
Ad Units & Specs
desktop banners
Dimensions:
300x250
300x600
728x90
File Formats:
JPG, GIF, HTML5
Size Limits:
JPG & GIF: 100k per
HTML5: 100k initial, 1MB subload
mobile banners
Dimensions:
353x70
353x250
File Formats:
JPG, GIF, HTML5
Size Limits:
JPG & GIF: 50k per
HTML5: 50k initial, 100k subload
newsletter ad
Dimensions:
570x118
File Formats:
JPG, GIF, HTML5
Size Limits:
JPG & GIF: 50k per
HTML5: 50k initial, 100k subload
video pre-roll
Dimensions:
1280x720
File Formats:
MOV, MP4
Size Limits:
Length: 15 seconds (maximum)
Notes:
Frame Rate: 29.97 Bit Rate: 1,400k Codec: H.264 Key Frame: 30 Audio: ACC
interstitial
Dimensions:
1920x1080
353x198
File Formats:
JPG, GIF, HTML5
Size Limits:
JPG & GIF: 250k
HTML5: 250k initial, 1MB subload
wallpaper
Dimensions:
Left & right are separate files, both 700x1920
File Formats:
JPG, GIF, HTML5
Size Limits:
JPG & GIF: 250k per side
Notes:
To assure visibility on smaller monitors, keep crucial content to the top/inside 160x600 area of each wallpaper.
Mobile Revealer
Dimensions:
700x900 total dimensions, 360x567 safe area (keep all critical content in the safe area)
File Formats:
JPG, GIF, HTML5
Size Limits:
JPG & GIF: 250k per side
HTML5: 150k initial, 100k subload
Notes:
To assure visibility on all phones, keep critical content inside the 360x567 safe area.
See example and full specs here
Contact us
We're looking forward to working with you