2023 Vital Mtb
Audience Survey Results
This survey was conducted on Vital MTB, May-July 2025. Responses were limited to one per person. Results were tabulated from over 10,000 surveys.
Also, check out our 2012-2023 audience survey trends here.
OVERVIEW
Demographics:
| Enduro is Favorite Type of Riding | 42.7% |
| Avg. Cost of Primary Bike | $5,400 |
| Avg. Number of Bikes | 2.4 |
| Will Buy a New Bike in the Next Year | 39.1% |
| Avg. Household Income | $131,936 |
Select Product Category Winners:
| Complete Bike to Buy 9.3% | SPECIALIZED |
| Fork to Buy 32.3% | ROCKSHOX |
| Rear Shock to Buy 27.4% | ROCKSHOX |
| Brakes to Buy 25.2% | SHIMANO |
| Derailleurs / Shifters to Buy 55.7% | SRAM |
Demographic Information
Gender:
| Male | 96.0% |
| Female | 4.0% |
Marital Status:
| Married | 40.3% |
| Single | 59.7% |
Age:
| Average | 41 |
| Median | 42 |
| 19 or under | 7.8% |
| 20-29 | 10.4% |
| 30-39 | 24.9% |
| 40-49 | 30.7% |
| 50-59 | 19.9% |
| 60 or older | 6.3% |
Kids in household under 18 who ride:
| I don't have kids | 66.1% |
| 1 | 15.5% |
| 2 | 14.1% |
| 3 | 3.2% |
| 4 | 0.6% |
| 5 | 0.2% |
| 6 | 0.1% |
| 7 or more | 0.3% |
Highest Level of Education:
| Less than high school | 4.4% |
| High school | 13.2% |
| Some college | 17.3% |
| College | 40.8% |
| Postgraduate degree | 24.2% |
Household Income:
| Average | $131,936 |
| Median | $112,500 |
| Under $25,000 | 8.6% |
| $25,001 - $50,000 | 10.2% |
| $50,001 - $75,000 | 13.3% |
| $75,001 - $100,000 | 13.2% |
| $100,001 - $125,000 | 12.1% |
| $125,001 - $150,000 | 9.6% |
| $150,001 - $175,000 | 8.1% |
| $175,001 - $200,000 | 6.4% |
| $200,001 - $225,000 | 4.9% |
| $225,001 - $250,000 | 3.3% |
| $250,001 or more | 10.4% |
Countries, Survey Responses:
| United States | 47.7% |
| Canada | 9.1% |
| United Kingdom | 7.4% |
| Australia | 5.6% |
| Germany | 3.3% |
| New Zealand | 2.8% |
| France | 1.5% |
| Switzerland | 1.3% |
| Italy | 1.0% |
| Spain | 1.0% |
States, Survey Responses:
| California | 18.9% |
| Colorado | 12.1% |
| Washington | 7.0% |
| Utah | 4.7% |
| Arizona | 3.6% |
| Oregon | 3.6% |
| Pennsylvania | 3.3% |
| North Carolina | 3.0% |
| Texas | 2.9% |
| Idaho | 2.6% |
Countries, Site Traffic:
| United States | 32.5% |
| United Kingdom | 9.2% |
| Canada | 8.5% |
| Australia | 5.4% |
| Germany | 4.3% |
| France | 2.6% |
| New Zealand | 2.0% |
| Italy | 2.0% |
| Sweden | 1.9% |
| Switzerland | 1.6% |
States, Site Traffic:
| California | 16.3% |
| Washington | 8.4% |
| Colorado | 6.8% |
| Texas | 4.3% |
| New York | 3.9% |
| Arizona | 3.8% |
| Virginia | 3.6% |
| Oregon | 3.4% |
| Utah | 3.0% |
| Georgia | 3.0% |
Other types of bikes owned:
| Road | 42.3% |
| Commuter | 36.5% |
| Gravel | 32.2% |
| BMX | 21.2% |
| E-mountain | 18.1% |
| Fat | 9.4% |
| Cyclocross | 9.6% |
| E-road | 3.2% |
| Triathalon | 1.9% |
Media Consumption
Main Sources Used To Research Mountain Bike Product Purchases:
| Mountain bike websites | 80.5% |
| YouTube | 51.5% |
| Manufacturer websites | 49.5% |
| Local bike shop | 41.3% |
| Friends | 40.8% |
| E-commerce retailer | 26.4% |
| Demos / Test rides | 23.7% |
| 22.6% | |
| Magazines | 17.8% |
| Podcasts | 12.5% |
| 12.2% | |
| TikTok | 2.3% |
| 1.1% | |
| Misc. / Fill-In | 4.0% |
Mountain Bike Activity
How Often Ride:
| Average | 2.4 times a week |
| 4 or more times a week | 24.4% |
| 2-3 times a week | 45.6% |
| About once a week | 18.8% |
| 2-3 times a month | 6.2% |
| About once a month | 2.4% |
Types of Riding Done in Past 12 Months:
| Trail riding | 83.0% |
| Enduro / all-mountain | 74.7% |
| Cross-country | 52.1% |
| Downhill / gravity | 51.0% |
| Dirt jumping | 24.3% |
| Street riding / skateparks | 20.7% |
Favorite Type of Riding:
| Enduro / all-mountain | 42.7% |
| Trail riding | 29.9% |
| Downhill / gravity | 16.8% |
| Cross-country | 7.0% |
| Dirt jumping | 2.0% |
| Street riding / skateparks | 1.6% |
Entered Race in Past 12 Months:
| Yes | 30.0% |
If "Yes," Type of Race:
| Enduro | 63.2% |
| Cross-country | 31.5% |
| Downhill | 30.4% |
| Endurance races (6-24 hour races) | 9.4% |
| Gravel | 6.8% |
| Cyclocross | 4.9% |
| Dual-slalom | 4.5% |
| Super D | 2.3% |
| 4X | 1.0% |
Cost of Current Bike:
| Average | $5,400 |
| Under $999 | 5.5% |
| $1,000 - $1,999 | 7.3% |
| $2,000 - $2,999 | 9.2% |
| $3,000 - $3,999 | 13.1% |
| $4,000 - $4,999 | 12.9% |
| $5,000 - $5,999 | 12.7% |
| $6,000 - $6,999 | 11.8% |
| $7,000 - $7,999 | 8.6% |
| $8,000 - $8,999 | 7.1% |
| $9,000 - $9,999 | 4.2% |
| $10,000 - $10,999 | 3.9% |
| $11,000 - $11,999 | 1.4% |
| Over $12,000 | 2.5% |
How Many Bikes Owned:
| Average | 2.4 |
| 1 | 27.9% |
| 2 | 34.0% |
| 3 | 19.4% |
| 4 | 9.4% |
| 5 or more | 9.3% |
Type(s) of Bike(s) Owned:
| Enduro / all-mountain | 61.7% |
| Trail | 50.8% |
| Cross-country | 30.6% |
| Dirt Jump / street / 4x | 19.6% |
| Electric mountain bike | 16.8% |
| Downhill | 16.2% |
| Freeride / park | 9.2% |
Travel on Primary Bike:
| Hardtail | 12.9% |
| Under 100mm | 1.2% |
| 100mm - 109mm | 2.1% |
| 110mm - 119mm | 2.1% |
| 120mm - 129mm | 8.0% |
| 130mm - 139mm | 8.8% |
| 140mm - 149mm | 12.6% |
| 150mm - 159mm | 18.9% |
| 160mm - 169mm | 17.8% |
| 170mm - 179mm | 9.2% |
| 180mm and over | 6.5% |
Wheel Size Owned:
| 29" | 70.2% |
| 27.5" | 39.8% |
| 26" | 32.3% |
| Mixed (29” front, 27.5” rear) | 18.3% |
| Fat bike | 4.8% |
Tire Size Normally Run, Front:
| 2.25" or under | 3.1% |
| 2.3" - 2.35" | 11.7% |
| 2.4" | 29.0% |
| 2.5" | 42.1% |
| 2.6" | 12.2% |
| 2.8" and above | 1.9% |
Tire Size Normally Run, Rear:
| 2.25" or under | 4.2% |
| 2.3" - 2.35" | 18.1% |
| 2.4" | 52.8% |
| 2.5" | 15.9% |
| 2.6" | 7.1% |
| 2.8" and above | 1.9% |
Where Normally Buy Bike Parts:
| E-commerce retailer | 52.1% |
| Local bike shop | 35.5% |
| Direct from manufacturer | 12.4% |
E-commerce Buy From Most Often:
| Jenson USA | 16.0% |
| Chain Reaction | 9.1% |
| Bike24 | 8.1% |
| Amazon | 7.1% |
| Worldwide Cyclery | 5.6% |
| Bike-Components | 5.5% |
| Bike-Discount | 5.2% |
| Backcountry | 3.1% |
| Competitive Cyclist | 3.0% |
| Mountain Bikes Direct | 2.3% |
| Wiggle | 2.3% |
| Ebay | 2.2% |
| Pushys Australia | 2.1% |
| Universal Cycles | 2.1% |
| Alltricks | 1.7% |
| Probikeshop.fr | 1.3% |
| Bikester | 1.3% |
| R2 Bikes | 1.3% |
| Tredz | 1.3% |
| AliExpress | 1.2% |
| Lost Bike Co | 1.1% |
| Fanatik | 1.1% |
| Evo | 0.9% |
| Bikeshop.no | 0.6% |
| Merlin Cycles | 0.6% |
| Bike Tires Direct | 0.5% |
| Torpedo 7 | 0.5% |
| Direct from manufacturer | 0.4% |
| REI | 0.4% |
| Allegro | 0.3% |
| Cambria Bicycle Outfitters | 0.3% |
| Hibike | 0.3% |
| TBS | 0.3% |
| BikesOnline | 0.3% |
| BikeParts.com | 0.3% |
| Performance | 0.3% |
| Canada Bicycle Parts | 0.1% |
| Colorado Cyclist | 0.1% |
| Tree Fort Bikes | 0.1% |
| Amain | 0.1% |
| Art’s Cyclery | 0.1% |
| Bikewagon.com | 0.1% |
| Koloshop | 0.1% |
| AEBike.com | 0.1% |
| Bike Bling | 0.1% |
| Bukalapak | 0.1% |
| Modern Bike | 0.1% |
| Nashbar | 0.1% |
| Pro Bike Supply | 0.1% |
| Misc. / Fill-In | 8.9% |
How Often Are Repairs Done By Local Shop:
| 100% of the time | 7.8% |
| 75 - 99% of the time | 8.7% |
| 50 - 74% of the time | 12.3% |
| 25 - 49% of the time | 11.7% |
| Less than 25% of the time | 59.6% |
Number of People Have Given MTB Buying Advice To In Past 12 Months:
| Average | 5.1 |
| Median | 3 |
| 0 | 14.3% |
| 1-3 | 42.5% |
| 4-6 | 22.6% |
| 7-9 | 2.9% |
| 10-12 | 6.6% |
| 13-15 | 1.8% |
| 16-18 | 1.6% |
| 19-21 | 0.8% |
| 22-24 | 0.1% |
| 25 or more | 6.8% |
Work In A Bike Shop?:
| No | 71.6% |
| Yes, I currently work in a bike shop | 7.4% |
| Yes, I worked previously in a bike shop | 21.0% |
Purchase Intent: Complete Bike
COMPLETE MOUNTAIN BIKE:
| Will purchase in next 12 months | 39.1% |
IF “YES,” Are You Considering Purchasing From Consumer-Direct Bike Brand:
| Yes | 72.0% |
| No | 28.0% |
IF “YES,” PLAN TO PURCHASE EMTB:
| Yes | 25.8% |
| No | 74.2% |
IF “YES,” rear travel:
| Hardtail | 8.6% |
| Under 100mm | 0.6% |
| 100mm - 109mm | 2.4% |
| 110mm - 119mm | 3.2% |
| 120mm - 129mm | 9.5% |
| 130mm - 139mm | 8.2% |
| 140mm - 149mm | 12.2% |
| 150mm - 159mm | 18.0% |
| 160mm - 169mm | 18.4% |
| 170mm - 179mm | 8.9% |
| 180mm and over | 10.0% |
IF “YES,” WHAT WHEEL SIZE:
| 29" | 57.8% |
| Mixed (29” front, 27.5” rear) | 23.7% |
| 27.5" | 13.8% |
| 26" | 3.5% |
| Fat bike | 0.6% |
IF “YES,” BRAND:
| Undecided | 20.1% |
| Specialized | 9.3% |
| Santa Cruz | 5.6% |
| Commencal | 5.1% |
| Canyon | 4.8% |
| Trek | 4.6% |
| Transition | 4.1% |
| YT Industries | 2.7% |
| Yeti | 2.3% |
| Orbea | 2.3% |
| Giant | 2.3% |
| Pivot | 2.2% |
| Norco | 2.2% |
| Propain | 2.1% |
| Rocky Mountain | 2.1% |
| Nukeproof | 1.9% |
| Scott | 1.7% |
| Ibis | 1.4% |
| Forbidden | 1.3% |
| Cannondale | 1.3% |
| Marin | 0.9% |
| Evil | 0.8% |
| Mondraker | 0.8% |
| Cube | 0.8% |
| Fezzari | 0.8% |
| Intense | 0.8% |
| Kona | 0.7% |
| Polygon | 0.7% |
| Vitus | 0.6% |
| GT | 0.6% |
| Pole | 0.5% |
| Devinci | 0.4% |
| Revel | 0.4% |
| Airdrop | 0.4% |
| Banshee | 0.4% |
| Guerrilla Gravity | 0.4% |
| Canfield Brothers | 0.4% |
| We Are One | 0.4% |
| Atherton | 0.3% |
| Allied | 0.3% |
| Merida | 0.3% |
| Nicolai | 0.3% |
| Niner | 0.3% |
| Reeb | 0.3% |
| BMC | 0.2% |
| Dartmoor | 0.2% |
| Zerode | 0.2% |
| Alchemy | 0.2% |
| Fuji | 0.2% |
| Knolly | 0.2% |
| Cotic | 0.2% |
| Deviate | 0.2% |
| Eminent | 0.2% |
| Juliana | 0.2% |
| Liv/Giant | 0.2% |
| Privateer | 0.2% |
| Scor | 0.2% |
| Bird | 0.1% |
| Mongoose | 0.1% |
| RAAW | 0.1% |
| Radon | 0.1% |
| Airborne | 0.1% |
| Chromag | 0.1% |
| Ghost | 0.1% |
| Lapierre | 0.1% |
| Salsa | 0.1% |
| Whyte | 0.1% |
| Antidote | 0.1% |
| Cervelo | 0.1% |
| Diamondback | 0.1% |
| Gas Gas | 0.1% |
| Hope | 0.1% |
| Kavenz | 0.1% |
| KTM | 0.1% |
| Pyga | 0.1% |
| Saracen | 0.1% |
| Starling | 0.1% |
| Surly | 0.1% |
| Yamaha | 0.1% |
| Misc. / Fill-In | 3.8% |
IF “YES,” WHAT BRAND, hardtail:
| Undecided | 28.9% |
| Canyon | 7.0% |
| Trek | 6.2% |
| Specialized | 5.4% |
| Commencal | 4.6% |
| Marin | 2.9% |
| Cannondale | 2.5% |
| Kona | 2.1% |
| Santa Cruz | 2.1% |
| Scott | 2.1% |
| Yeti | 1.7% |
| YT Industries | 1.7% |
| Cube | 1.2% |
| GT | 1.2% |
| Norco | 1.2% |
| Nukeproof | 1.2% |
| Orbea | 1.2% |
| Airdrop | 0.8% |
| Chromag | 0.8% |
| Fezzari | 0.8% |
| Fuji | 0.8% |
| Giant | 0.8% |
| Ibis | 0.8% |
| Polygon | 0.8% |
| Revel | 0.8% |
| Surly | 0.8% |
| Transition | 0.8% |
| Misc. / Fill-In | 18.5% |
IF “YES,” WHAT BRAND, 100MM rear travel:
| Specialized | 33.3% |
| Undecided | 11.1% |
| Canyon | 11.1% |
| Trek | 11.1% |
| BMC | 5.6% |
| Fuji | 5.6% |
| GT | 5.6% |
| Kona | 5.6% |
| Scott | 5.6% |
| Misc. / Fill-In | 5.6% |
IF “YES,” WHAT BRAND,100-109mm rear travel:
| Undecided | 21.4% |
| Specialized | 10.0% |
| Canyon | 8.6% |
| Giant | 8.6% |
| Pivot | 5.7% |
| Cannondale | 4.3% |
| Scott | 4.3% |
| Yeti | 4.3% |
| Mondraker | 2.9% |
| Niner | 2.9% |
| Orbea | 2.9% |
| Santa Cruz | 2.9% |
| Trek | 2.9% |
| BMC | 1.4% |
| Cervelo | 1.4% |
| Cube | 1.4% |
| Dartmoor | 1.4% |
| Evil | 1.4% |
| Ibis | 1.4% |
| Lapierre | 1.4% |
| Norco | 1.4% |
| Revel | 1.4% |
| YT Industries | 1.4% |
| Misc. / Fill-In | 4.3% |
IF “YES,” WHAT BRAND, 110-119mm rear travel:
| Undecided | 20.9% |
| Specialized | 17.6% |
| Canyon | 5.5% |
| Trek | 5.5% |
| Allied | 4.4% |
| Scott | 4.4% |
| Orbea | 3.3% |
| Santa Cruz | 3.3% |
| Yeti | 3.3% |
| Cannondale | 2.2% |
| Giant | 2.2% |
| Guerrilla Gravity | 2.2% |
| Mondraker | 2.2% |
| Pivot | 2.2% |
| Polygon | 2.2% |
| Rocky Mountain | 2.2% |
| Alchemy | 1.1% |
| BMC | 1.1% |
| Cotic | 1.1% |
| Cube | 1.1% |
| KTM | 1.1% |
| Lapierre | 1.1% |
| Nicolai | 1.1% |
| Norco | 1.1% |
| Nukeproof | 1.1% |
| Misc. / Fill-In | 6.6% |
IF “YES,” WHAT BRAND, 120-129mm rear travel:
| Undecided | 21.7% |
| Specialized | 6.5% |
| Orbea | 5.8% |
| Scott | 5.8% |
| Transition | 5.4% |
| Canyon | 5.1% |
| Trek | 5.1% |
| Norco | 4.0% |
| Santa Cruz | 3.6% |
| Commencal | 2.9% |
| Giant | 2.9% |
| Ibis | 2.9% |
| Pivot | 2.9% |
| Rocky Mountain | 2.5% |
| Yeti | 2.5% |
| Allied | 1.8% |
| Cannondale | 1.5% |
| Reeb | 1.5% |
| Alchemy | 1.1% |
| Evil | 1.1% |
| Kona | 1.1% |
| Mongoose | 1.1% |
| Propain | 1.1% |
| Vitus | 1.1% |
| BMC | 0.7% |
| Intense | 0.7% |
| YT Industries | 0.7% |
| Misc. / Fill-In | 6.9% |
IF “YES,” WHAT BRAND, 130-139mm rear travel:
| Undecided | 24.0% |
| Specialized | 6.7% |
| Santa Cruz | 5.5% |
| Canyon | 3.8% |
| Forbidden | 3.8% |
| Norco | 3.8% |
| Transition | 3.8% |
| Giant | 3.4% |
| Trek | 2.9% |
| Cannondale | 2.5% |
| Marin | 2.5% |
| Nukeproof | 2.5% |
| YT Industries | 2.5% |
| Ibis | 2.1% |
| Orbea | 2.1% |
| Vitus | 2.1% |
| Yeti | 2.1% |
| Banshee | 1.7% |
| Pivot | 1.7% |
| Evil | 1.3% |
| Kona | 1.3% |
| Mondraker | 1.3% |
| Polygon | 1.3% |
| Canfield Brothers | 0.8% |
| Commencal | 0.8% |
| Cube | 0.8% |
| Fuji | 0.8% |
| GT | 0.8% |
| Guerrilla Gravity | 0.8% |
| Intense | 0.8% |
| Propain | 0.8% |
| Revel | 0.8% |
| Misc. / Fill-In | 8.0% |
IF “YES,” WHAT BRAND, 140-149mm rear travel:
| Undecided | 19.6% |
| Trek | 8.7% |
| Specialized | 6.4% |
| Yeti | 5.9% |
| Santa Cruz | 4.5% |
| Pivot | 4.2% |
| Transition | 3.9% |
| Canyon | 3.6% |
| Orbea | 3.1% |
| Ibis | 2.8% |
| Norco | 2.8% |
| Giant | 2.5% |
| Rocky Mountain | 2.5% |
| YT Industries | 2.2% |
| Commencal | 2.0% |
| Propain | 2.0% |
| Forbidden | 1.4% |
| Marin | 1.4% |
| Nukeproof | 1.4% |
| Polygon | 1.4% |
| Canfield Brothers | 0.8% |
| Cannondale | 0.8% |
| Cube | 0.8% |
| Fezzari | 0.8% |
| GT | 0.8% |
| Vitus | 0.8% |
| Airdrop | 0.6% |
| Cotic | 0.6% |
| Guerrilla Gravity | 0.6% |
| Intense | 0.6% |
| Liv/Giant | 0.6% |
| Mondraker | 0.6% |
| Niner | 0.6% |
| Privateer | 0.6% |
| Revel | 0.6% |
| Salsa | 0.6% |
| Scott | 0.6% |
| Misc. / Fill-In | 6.4% |
IF “YES,” WHAT BRAND, 150-159mm rear travel:
| Undecided | 21.7% |
| Specialized | 17.7% |
| Canyon | 5.8% |
| Santa Cruz | 5.2% |
| Transition | 4.0% |
| Trek | 4.0% |
| Commencal | 3.3% |
| Norco | 2.3% |
| Orbea | 2.3% |
| Giant | 2.1% |
| Forbidden | 1.9% |
| Pivot | 1.9% |
| Propain | 1.9% |
| YT Industries | 1.9% |
| Yeti | 1.3% |
| Mondraker | 1.2% |
| Ibis | 1.0% |
| Kona | 1.0% |
| Revel | 1.0% |
| Rocky Mountain | 1.0% |
| Scott | 1.0% |
| We Are One | 1.0% |
| Banshee | 0.8% |
| Cannondale | 0.8% |
| Devinci | 0.8% |
| Evil | 0.8% |
| Marin | 0.8% |
| Polygon | 0.6% |
| Vitus | 0.6% |
| Whyte | 0.6% |
| Misc. / Fill-In | 10.2% |
IF “YES,” WHAT BRAND, 160-169mm rear travel:
| Undecided | 15.6% |
| Santa Cruz | 8.6% |
| Commencal | 7.6% |
| Specialized | 6.5% |
| Transition | 4.7% |
| YT Industries | 4.1% |
| Trek | 3.9% |
| Propain | 3.7% |
| Nukeproof | 3.5% |
| Canyon | 3.4% |
| Rocky Mountain | 3.4% |
| Giant | 3.0% |
| Orbea | 2.6% |
| Yeti | 2.6% |
| Pivot | 2.4% |
| Forbidden | 1.7% |
| Cannondale | 1.5% |
| Evil | 1.5% |
| Cube | 1.3% |
| Ibis | 1.1% |
| Scott | 1.1% |
| Fezzari | 0.9% |
| Intense | 0.9% |
| Mondraker | 0.9% |
| Bird | 0.7% |
| Norco | 0.7% |
| Vitus | 0.7% |
| Canfield Brothers | 0.6% |
| Guerrilla Gravity | 0.6% |
| Pole | 0.6% |
| Scor | 0.6% |
| Misc. / Fill-In | 9.1% |
IF “YES,” WHAT BRAND, 170-179mm rear travel:
| Undecided | 15.9% |
| Santa Cruz | 9.7% |
| Transition | 8.5% |
| Specialized | 7.8% |
| Commencal | 7.0% |
| Canyon | 4.3% |
| Nukeproof | 3.9% |
| Propain | 3.9% |
| YT Industries | 3.5% |
| Rocky Mountain | 3.1% |
| Fezzari | 2.7% |
| Pivot | 2.3% |
| Intense | 1.9% |
| Norco | 1.9% |
| Scott | 1.9% |
| Devinci | 1.6% |
| Atherton | 1.2% |
| Cube | 1.2% |
| Forbidden | 1.2% |
| Trek | 1.2% |
| Ibis | 0.8% |
| Marin | 0.8% |
| Mondraker | 0.8% |
| Niner | 0.8% |
| Pole | 0.8% |
| We Are One | 0.8% |
| Yeti | 0.8% |
| Misc. / Fill-In | 10.1% |
IF “YES,” WHAT BRAND, 180mm and over rear travel:
| Undecided | 15.1% |
| Commencal | 14.7% |
| Specialized | 7.7% |
| YT Industries | 6.0% |
| Santa Cruz | 5.3% |
| Canyon | 4.9% |
| Trek | 3.9% |
| Nukeproof | 3.5% |
| Rocky Mountain | 3.5% |
| Transition | 3.5% |
| Propain | 3.2% |
| Pole | 2.8% |
| Norco | 2.5% |
| GT | 1.8% |
| Airdrop | 1.4% |
| Giant | 1.4% |
| Intense | 1.4% |
| Forbidden | 1.1% |
| Pivot | 1.1% |
| Zerode | 1.1% |
| Atherton | 0.7% |
| Canfield Brothers | 0.7% |
| Dartmoor | 0.7% |
| Fezzari | 0.7% |
| Nicolai | 0.7% |
| Scott | 0.7% |
| Misc. / Fill-In | 10.2% |
IF “YES,” WHAT BRAND, EMTB:
| Undecided | 19.7% |
| Specialized | 15.1% |
| Canyon | 5.5% |
| Trek | 5.5% |
| Orbea | 4.4% |
| Santa Cruz | 4.0% |
| Transition | 3.7% |
| Commencal | 3.2% |
| Giant | 2.7% |
| Norco | 2.5% |
| Pivot | 2.4% |
| Rocky Mountain | 2.4% |
| YT Industries | 2.4% |
| Yeti | 1.6% |
| Mondraker | 1.3% |
| Pole | 1.3% |
| Cube | 1.2% |
| Fezzari | 1.2% |
| Propain | 1.2% |
| Evil | 0.9% |
| Nukeproof | 0.8% |
| Polygon | 0.8% |
| Scott | 0.8% |
| Banshee | 0.7% |
| Devinci | 0.7% |
| Intense | 0.7% |
| Marin | 0.7% |
| Vitus | 0.7% |
| Eminent | 0.5% |
| GT | 0.5% |
| Airdrop | 0.4% |
| Atherton | 0.4% |
| BMC | 0.4% |
| Cannondale | 0.4% |
| Ibis | 0.4% |
| Misc. / Fill-In | 8.8% |
Purchase Intent: Components and Apparel
FRAME:
| Will purchase in next 12 months | 21.5% |
IF “YES,” WHAT BRAND:
| Undecided | 18.4% |
| Santa Cruz | 6.3% |
| Specialized | 6.3% |
| Commencal | 5.3% |
| Transition | 4.1% |
| Forbidden | 3.3% |
| Trek | 3.2% |
| Yeti | 3.1% |
| Propain | 2.2% |
| Nukeproof | 2.1% |
| Banshee | 1.6% |
| Canyon | 1.6% |
| Norco | 1.6% |
| Ibis | 1.6% |
| Evil | 1.4% |
| Giant | 1.4% |
| Pivot | 1.4% |
| Revel | 1.1% |
| Rocky Mountain | 1.1% |
| YT | 1.1% |
| Cannondale | 1.1% |
| Chromag | 1.1% |
| GT | 1.1% |
| Kona | 1.0% |
| Canfield Brothers | 0.9% |
| Scott | 0.9% |
| Deviate | 0.8% |
| We Are One | 0.8% |
| Airdrop | 0.8% |
| Orbea | 0.8% |
| Atherton | 0.7% |
| Cotic | 0.7% |
| Devinci | 0.7% |
| Intense | 0.7% |
| Knolly | 0.7% |
| Marin | 0.7% |
| Mondraker | 0.7% |
| NS Bikes | 0.7% |
| Dartmoor | 0.6% |
| Nicolai | 0.6% |
| Pole | 0.6% |
| Raaw | 0.6% |
| Ragley | 0.6% |
| Starling | 0.6% |
| Guerrilla Gravity | 0.4% |
| Marino | 0.4% |
| Reeb | 0.4% |
| Bird | 0.4% |
| Salsa | 0.4% |
| Zerode | 0.4% |
| Alchemy | 0.3% |
| Allied | 0.3% |
| Hope | 0.3% |
| Niner | 0.3% |
| Polygon | 0.3% |
| Digt | 0.3% |
| Fezzari | 0.3% |
| Frameworks | 0.3% |
| Kavenz | 0.3% |
| RSD | 0.3% |
| Antidote | 0.2% |
| Cube | 0.2% |
| Ferrum | 0.2% |
| Pipedream | 0.2% |
| Scor | 0.2% |
| Cervelo | 0.1% |
| Diamondback | 0.1% |
| Eminent | 0.1% |
| Foes | 0.1% |
| Fuji | 0.1% |
| Haro | 0.1% |
| Pyga | 0.1% |
| Misc. / Fill-In | 6.1% |
SUSPENSION FORK:
| Will purchase in next 12 months | 30.0% |
IF “YES,” WHAT BRAND:
| RockShox | 32.3% |
| Fox Factory | 28.7% |
| Undecided | 10.2% |
| Ohlins | 6.1% |
| Marzocchi | 4.1% |
| Manitou | 3.0% |
| DVO | 2.8% |
| EXT | 2.4% |
| Cane Creek | 2.1% |
| Intend | 2.0% |
| SR Suntour | 1.7% |
| Push | 1.0% |
| Formula | 0.7% |
| MRP | 0.5% |
| Cannondale | 0.3% |
| BOS | 0.2% |
| DT Swiss | 0.2% |
| Magura | 0.2% |
| RST | 0.2% |
| X-Fusion | 0.2% |
| DNM | 0.1% |
| Risse | 0.1% |
| Scott | 0.1% |
| Specialized | 0.1% |
| Misc. / Fill-In | 0.7% |
REAR SHOCK:
| Will purchase in next 12 months | 25.7% |
IF “YES,” WHAT BRAND:
| RockShox | 27.4% |
| Fox Factory | 24.7% |
| Undecided | 9.2% |
| EXT | 7.9% |
| Ohlins | 7.2% |
| Cane Creek | 5.9% |
| Push Industries | 3.7% |
| DVO | 3.6% |
| Marzocchi | 3.5% |
| SR Suntour | 1.1% |
| Manitou | 0.9% |
| Fast | 0.7% |
| Formula | 0.7% |
| Intend | 0.6% |
| DT Swiss | 0.4% |
| Avalanche | 0.4% |
| MRP | 0.4% |
| Specialized | 0.3% |
| BOS | 0.2% |
| DNM | 0.2% |
| X-Fusion | 0.2% |
| Diverse | 0.1% |
| Misc. / Fill-In | 0.7% |
WHEELSET:
| Will purchase in next 12 months | 30.1% |
IF "YES," PRE-BUILT OR CUSTOM:
| Pre-built | 56.4% |
| Custom | 43.6% |
IF “PRE-BUILT,” MATERIAL:
| Aluminum | 42.0% |
| Carbon | 41.6% |
| Undecided | 16.4% |
IF “PRE-BUILT,” INTERNAL RIM WIDTH:
| Undecided | 18.7% |
| 25mm and under | 1.7% |
| 26 - 29mm | 11.7% |
| 30mm | 47.4% |
| 31 - 34mm | 13.8% |
| 35mm | 5.3% |
| 36mm and over | 1.4% |
IF “PRE-BUILT,” WHAT BRAND:
| Undecided | 19.7% |
| DT Swiss | 14.9% |
| Reserve | 7.4% |
| Industry Nine | 6.7% |
| We Are One | 5.1% |
| Race Face | 4.2% |
| Hunt | 3.9% |
| crankbrothers | 3.2% |
| e*thirteen | 2.8% |
| Hope | 2.5% |
| Bontrager | 2.4% |
| Mavic | 2.2% |
| Nukeproof | 2.2% |
| Roval | 2.0% |
| NOBL | 1.8% |
| Spank | 1.7% |
| Zipp | 1.6% |
| ENVE | 1.3% |
| Stan's No Tubes | 1.2% |
| Newmen | 0.9% |
| Alexrims | 0.8% |
| Halo | 0.8% |
| Ibis | 0.7% |
| Reynolds | 0.7% |
| WTB | 0.7% |
| Reverse Components | 0.5% |
| Shimano | 0.4% |
| SRAM | 0.4% |
| Sun Ringle | 0.4% |
| Light Bicycles | 0.3% |
| Atomik Carbon | 0.2% |
| Beast | 0.2% |
| Chromag | 0.2% |
| RideFast Racing | 0.2% |
| Syntace | 0.2% |
| Alpha | 0.2% |
| DMR | 0.2% |
| Giant | 0.2% |
| Guerrilla Gravity | 0.2% |
| Revel | 0.2% |
| Spinergy | 0.2% |
| Acros | 0.1% |
| Atomlab | 0.1% |
| Dartmoor | 0.1% |
| FSA | 0.1% |
| Fulcrum | 0.1% |
| Kore | 0.1% |
| Novatec | 0.1% |
| Syncros | 0.1% |
| Misc. / Fill-In | 3.6% |
IF “CUSTOM,” rim MATERIAL:
| Aluminum | 44.3% |
| Carbon | 41.1% |
| Undecided | 14.6% |
IF “CUSTOM,” INTERNAL RIM WIDTH:
| Undecided | 11.5% |
| 25mm and under | 2.2% |
| 26 - 29mm | 10.1% |
| 30mm | 51.2% |
| 31 - 34mm | 14.8% |
| 35mm | 7.5% |
| 36mm and over | 2.7% |
IF “CUSTOM,” WHAT BRAND OF RIMS:
| DT Swiss | 23.2% |
| Undecided | 16.9% |
| We Are One | 11.9% |
| NOBL | 5.4% |
| Reserve | 4.1% |
| Industry Nine | 3.4% |
| Spank | 3.3% |
| Stan's No Tubes | 2.9% |
| Zipp | 2.1% |
| ENVE | 2.0% |
| Race Face | 2.0% |
| Light Bicycle | 1.9% |
| WTB | 1.8% |
| crankbrothers | 1.4% |
| Hope | 1.1% |
| Newmen | 0.9% |
| e*thirteen | 0.8% |
| Specialized | 0.7% |
| American Classic | 0.6% |
| Bontrager | 0.6% |
| Duke | 0.6% |
| Ibis | 0.6% |
| Chromag | 0.5% |
| Derby | 0.5% |
| Factor | 0.5% |
| Sun Ringle | 0.5% |
| 8150 | 0.4% |
| Halo | 0.4% |
| NOX Composites | 0.4% |
| Velocity | 0.4% |
| DMR | 0.3% |
| Nextie | 0.3% |
| Nukeproof | 0.3% |
| SRAM | 0.3% |
| Wheelworks | 0.3% |
| Canfield Brothers | 0.2% |
| Dartmoor | 0.2% |
| Reynolds | 0.2% |
| Ridefast | 0.2% |
| Alexrims | 0.1% |
| Alpha | 0.1% |
| Atomik Carbon | 0.1% |
| Black Crow | 0.1% |
| Box | 0.1% |
| Da Bomb | 0.1% |
| Easton | 0.1% |
| FSA | 0.1% |
| Kore | 0.1% |
| Mavic | 0.1% |
| Novatec | 0.1% |
| Roval | 0.1% |
| Shimano | 0.1% |
| Weinmann | 0.1% |
| Misc. / Fill-In | 4.0% |
IF “CUSTOM,” WHAT BRAND OF HUBS:
| DT Swiss | 17.5% |
| Industry Nine | 16.3% |
| Hope | 15.3% |
| Undecided | 11.8% |
| Onyx | 9.4% |
| Chris King | 8.2% |
| Factor | 1.8% |
| Shimano | 1.8% |
| Spank | 1.7% |
| SRAM | 1.7% |
| Profile | 1.5% |
| Hadley | 1.3% |
| Project 321 | 1.1% |
| Bontrager | 0.7% |
| e*thirteen | 0.6% |
| White Industries | 0.5% |
| Novatec | 0.4% |
| Nukeproof | 0.4% |
| Campagnolo | 0.3% |
| crankbrothers | 0.3% |
| Dartmoor | 0.3% |
| Halo | 0.3% |
| Newmen | 0.3% |
| NOA | 0.3% |
| Race Face | 0.3% |
| Specialized | 0.3% |
| WTB | 0.3% |
| Box | 0.2% |
| Erase | 0.2% |
| Funn | 0.2% |
| Ibis | 0.2% |
| Koozer | 0.2% |
| Reverse Components | 0.2% |
| Ridefast | 0.2% |
| Tune | 0.2% |
| Acros | 0.1% |
| Alpha | 0.1% |
| American Classic | 0.1% |
| Azonic | 0.1% |
| Burgtec | 0.1% |
| DMR | 0.1% |
| Kore | 0.1% |
| Stan's No Tubes | 0.1% |
| Sun Ringle | 0.1% |
| Syncros | 0.1% |
| Syntace | 0.1% |
| Tairin | 0.1% |
| Misc. / Fill-In | 2.4% |
TIRES:
| Will purchase in next 12 months | 77.0% |
IF “YES,” WHAT BRAND:
| Maxxis | 46.1% |
| Continental | 14.7% |
| Undecided | 10.0% |
| Schwalbe | 8.5% |
| Specialized | 5.6% |
| Michelin | 3.1% |
| Vittoria | 2.7% |
| WTB | 1.3% |
| Kenda | 1.2% |
| Pirelli | 1.2% |
| Bontrager | 1.1% |
| Goodyear | 0.6% |
| e*thirteen | 0.5% |
| Vee Tire Co. | 0.5% |
| Hutchinson | 0.4% |
| Teravail | 0.3% |
| Onza | 0.3% |
| Delium | 0.3% |
| Versus | 0.3% |
| Mavic | 0.2% |
| CST | 0.2% |
| Wolfpack | 0.2% |
| Panaracer | 0.1% |
| 45NRTH | 0.1% |
| GT | 0.1% |
| Halo | 0.1% |
| IRC | 0.1% |
| MCS | 0.1% |
| Misc. / Fill-In | 0.5% |
Favorite sealant brand:
| Stan's No Tubes | 47.3% |
| Orange Seal | 15.2% |
| Muc-Off | 10.2% |
| Peaty's | 4.5% |
| Joe's No-Flats | 3.1% |
| Bontrager | 1.6% |
| Schwalbe | 1.2% |
| Slime | 1.1% |
| Continental | 1.0% |
| Effetto Caffelatex | 1.0% |
| Milkit | 0.9% |
| e13 Tire Plasma | 0.8% |
| Finish Line | 0.8% |
| TruckerCo | 0.8% |
| Specialized | 0.5% |
| Maxima | 0.5% |
| Vittoria | 0.5% |
| Black Ox | 0.4% |
| Giant | 0.4% |
| Monkey Sauce | 0.4% |
| OKO | 0.4% |
| Squirt | 0.4% |
| Hutchison | 0.3% |
| X-Sauce | 0.3% |
| Syncros | 0.2% |
| Juice Lubes | 0.2% |
| WPL | 0.2% |
| Goat Head | 0.1% |
| Misc. / Fill-In | 5.8% |
TIRE INSERTS:
| Will purchase in next 12 months | 26.3% |
IF “YES,” WHAT BRAND:
| Cush Core | 48.8% |
| Undecided | 11.4% |
| Tannus | 9.6% |
| Vittoria | 6.4% |
| Rimpact | 6.2% |
| Nukeproof | 5.3% |
| Schwalbe | 2.7% |
| Panzer | 2.1% |
| Tubolight | 1.8% |
| Huck Norris | 1.3% |
| Pepi's | 0.8% |
| Mynesweepers | 0.7% |
| Flat Tire Defender | 0.5% |
| Bell | 0.4% |
| DeanEASY | 0.1% |
| Tyreinvader | 0.1% |
| Misc. / Fill-In | 2.1% |
HANDLEBARS:
| Will purchase in next 12 months | 29.2% |
IF “YES,” WHAT BRAND:
| OneUp Components | 17.3% |
| Undecided | 13.9% |
| Renthal | 11.5% |
| Deity | 9.6% |
| Race Face | 6.3% |
| Burgtec | 3.8% |
| Chromag | 3.7% |
| Spank | 3.6% |
| PNW Components | 2.5% |
| ENVE | 2.4% |
| Title | 2.4% |
| SQlabs | 2.2% |
| Nukeproof | 1.6% |
| Trail One | 1.4% |
| We Are One | 1.3% |
| Pro Taper | 1.2% |
| e*thirteen | 1.0% |
| Thomson | 0.6% |
| Santa Cruz | 0.5% |
| Specialized | 0.5% |
| Syntace | 0.5% |
| Truvativ | 0.5% |
| DMR | 0.5% |
| Reverse Components | 0.5% |
| Ritchey | 0.4% |
| Beast | 0.4% |
| Bontrager | 0.4% |
| FSA | 0.4% |
| Funn | 0.4% |
| Syncros | 0.4% |
| crankbrothers | 0.3% |
| Hope | 0.3% |
| Whisky Parts Company | 0.3% |
| 3T | 0.2% |
| Newmen | 0.2% |
| Tag Metals | 0.2% |
| Tenet | 0.2% |
| ANVL | 0.2% |
| Control Tech | 0.2% |
| ODI | 0.2% |
| Salsa | 0.2% |
| Alpha | 0.2% |
| Atomic | 0.2% |
| Easton | 0.2% |
| Fasst | 0.2% |
| Gemini | 0.2% |
| Giant | 0.2% |
| Ibis | 0.2% |
| NS Bikes | 0.2% |
| Pro Components | 0.2% |
| WTB | 0.2% |
| Yeti | 0.2% |
| Truvativ / TLD | 0.1% |
| Atomlab | 0.1% |
| Dartmoor | 0.1% |
| Marin | 0.1% |
| On-One | 0.1% |
| Sixpack | 0.1% |
| Acros | 0.1% |
| Blackspire | 0.1% |
| Black Market | 0.1% |
| Jones | 0.1% |
| Joystick | 0.1% |
| RideFast | 0.1% |
| SMAC | 0.1% |
| Misc. / Fill-In | 2.3% |
STEM:
| Will purchase in next 12 months | 22.2% |
IF “YES,” WHAT BRAND:
| Undecided | 17.4% |
| Deity | 10.0% |
| Race Face | 8.0% |
| Industry Nine | 6.4% |
| Renthal | 6.3% |
| OneUp Components | 5.5% |
| Chromag | 4.5% |
| Burgtec | 3.8% |
| Spank | 2.9% |
| Title | 2.4% |
| PNW Components | 1.8% |
| Nukeproof | 1.7% |
| ENVE | 1.6% |
| DMR | 1.4% |
| e*thirteen | 1.4% |
| Hope | 1.4% |
| We Are One | 1.4% |
| Trail One | 1.2% |
| 5 Dev | 1.0% |
| Funn | 0.8% |
| Pro Taper | 0.7% |
| Truvativ | 0.7% |
| Bike Yoke | 0.7% |
| Bontrager | 0.7% |
| Specialized | 0.7% |
| Tenet | 0.7% |
| 77 Designz | 0.6% |
| ANVL | 0.6% |
| Thomson | 0.6% |
| Intend | 0.5% |
| Reverse Components | 0.5% |
| Syntace | 0.5% |
| North Shore Billet | 0.5% |
| crankbrothers | 0.4% |
| Blackspire | 0.3% |
| RevGrips | 0.3% |
| Ritchey | 0.3% |
| Sixpack | 0.3% |
| SQlab | 0.3% |
| Easton | 0.3% |
| FSA | 0.3% |
| Newmen | 0.3% |
| Pro Components | 0.3% |
| Tag Metals | 0.3% |
| Acros | 0.2% |
| Beast | 0.2% |
| Control Tech | 0.2% |
| GT | 0.2% |
| Marin | 0.2% |
| NS Bikes | 0.2% |
| Profile | 0.2% |
| Syncros | 0.2% |
| Whiskey Parts Co | 0.2% |
| Yoshimura | 0.2% |
| 3T | 0.1% |
| 9point8 | 0.1% |
| Atomlab | 0.1% |
| Giant | 0.1% |
| Kore | 0.1% |
| Onoff | 0.1% |
| Pembree | 0.1% |
| Azonic | 0.1% |
| BOX Components | 0.1% |
| Dartmoor | 0.1% |
| Gemini | 0.1% |
| Joystick | 0.1% |
| ODI | 0.1% |
| Salsa | 0.1% |
| WTB | 0.1% |
| Misc. / Fill-In | 4.2% |
GRIPS:
| Will purchase in next 12 months | 54.5% |
IF “YES,” WHAT BRAND:
| ODI | 21.0% |
| Undecided | 12.7% |
| Ergon | 11.4% |
| Deity | 8.5% |
| DMR | 8.1% |
| PNW Components | 4.9% |
| ESI | 3.2% |
| Sensus | 3.2% |
| Rev Grips | 2.1% |
| Burgtec | 2.0% |
| Oury | 1.9% |
| Renthal | 1.8% |
| Race Face | 1.7% |
| OneUp Components | 1.7% |
| Lizard Skins | 1.7% |
| Chromag | 1.6% |
| Wolf Tooth | 1.0% |
| SQ Labs | 1.0% |
| Trail One | 0.8% |
| Spank | 0.5% |
| SRAM | 0.5% |
| Specialized | 0.5% |
| Santa Cruz | 0.4% |
| Pilgrips | 0.4% |
| Nukeproof | 0.4% |
| Bontrager | 0.3% |
| crankbrothers | 0.3% |
| SDG | 0.3% |
| WTB | 0.3% |
| All Mountain Style | 0.3% |
| Fabric | 0.3% |
| Pivot | 0.2% |
| Troy Lee Designs | 0.2% |
| Funn | 0.2% |
| Giant | 0.2% |
| Hope | 0.2% |
| Sixpack | 0.2% |
| Supacaz | 0.2% |
| Animal | 0.1% |
| Tag Metals | 0.1% |
| Bike Yoke | 0.1% |
| Cult | 0.1% |
| OnOff | 0.1% |
| Pro Taper | 0.1% |
| Syncros | 0.1% |
| A'ME | 0.1% |
| ANVL | 0.1% |
| Dartmoor | 0.1% |
| FSA | 0.1% |
| Intense | 0.1% |
| Jet Black | 0.1% |
| Ritchey | 0.1% |
| Answer | 0.1% |
| Evil | 0.1% |
| Fi'zi:k | 0.1% |
| Gravity | 0.1% |
| GripShift | 0.1% |
| Gusset | 0.1% |
| Joystick | 0.1% |
| Marin | 0.1% |
| NS Bikes | 0.1% |
| Odyssey | 0.1% |
| Reverse | 0.1% |
| Misc. / Fill-In | 1.3% |
HEADSET:
| Will purchase in next 12 months | 16.1% |
IF “YES,” WHAT BRAND:
| Cane Creek | 33.2% |
| Chris King | 17.1% |
| Undecided | 11.9% |
| Wolf Tooth | 6.9% |
| Hope | 6.2% |
| FSA | 5.6% |
| Works Components | 3.6% |
| Nukeproof | 1.9% |
| Shimano | 1.9% |
| Industry Nine | 1.0% |
| Acros | 1.5% |
| White Industries | 1.2% |
| Enduro Bearings | 0.9% |
| Giant | 0.7% |
| Syncros | 0.6% |
| Aheadset | 0.4% |
| Da Bomb | 0.4% |
| Dartmoor | 0.4% |
| Reverse Components | 0.4% |
| Token | 0.4% |
| Alpha | 0.3% |
| OnOff | 0.3% |
| Ritchey | 0.3% |
| Funn | 0.2% |
| BBB | 0.1% |
| Candy Components | 0.1% |
| Pro Components | 0.1% |
| Sixpack | 0.1% |
| Misc. / Fill-In | 3.8% |
BRAKES:
| Will purchase in next 12 months | 33.5% |
IF “YES,” WHAT BRAND:
| Shimano | 25.2% |
| SRAM | 16.8% |
| TRP | 12.9% |
| Magura | 12.8% |
| Hope | 9.5% |
| Hayes | 8.4% |
| Undecided | 6.8% |
| Formula | 2.5% |
| Trickstuff | 1.4% |
| Avid | 1.0% |
| Tektro | 0.7% |
| Intend | 0.4% |
| Box Components | 0.1% |
| FSA | 0.1% |
| Braking | 0.1% |
| Brake Force One | 0.1% |
| Misc. / Fill-In | 1.2% |
DERAILLEURS:
| Will purchase in next 12 months | 28.8% |
IF “YES,” WHAT BRAND:
| SRAM | 55.7% |
| Shimano | 32.1% |
| Undecided | 3.4% |
| TRP | 2.9% |
| Mircoshift | 2.6% |
| BOX Components | 1.0% |
| Archer Components | 0.4% |
| Campagnolo | 0.2% |
| Sunrace | 0.2% |
| Tektro | 0.1% |
| Rotor | 0.1% |
| Misc. / Fill-In | 1.3% |
CRANKS:
| Will purchase in next 12 months | 22.3% |
IF “YES,” WHAT BRAND:
| SRAM | 26.3% |
| Shimano | 15.8% |
| Race Face | 12.4% |
| Undecided | 10.1% |
| 5 Dev | 8.1% |
| Hope | 5.4% |
| Cane Creek | 4.2% |
| e*thirteen | 3.7% |
| Crank Brothers | 1.9% |
| Canfield Brothers | 1.4% |
| Truvativ | 0.9% |
| DMR | 0.8% |
| North Shore Billet | 0.7% |
| Praxis Works | 0.6% |
| Profile | 0.5% |
| White Industries | 0.5% |
| FSA | 0.4% |
| Ingrid | 0.4% |
| Cannondale | 0.3% |
| Deity | 0.3% |
| Rotor | 0.3% |
| Bontrager | 0.3% |
| Specialized | 0.3% |
| Cook Brothers | 0.2% |
| Gravity | 0.2% |
| Middleburn | 0.2% |
| Miranda Bike Parts | 0.2% |
| GT | 0.1% |
| Samox | 0.1% |
| SR Suntour | 0.1% |
| Atomlab | 0.1% |
| Blackspire | 0.1% |
| BOX Components | 0.1% |
| Dartmoor | 0.1% |
| Misc. / Fill-In | 2.9% |
BOTTOM BRACKET:
| Will purchase in next 12 months | 21.7% |
IF “YES,” WHAT BRAND:
| SRAM | 25.9% |
| Shimano | 18.9% |
| Undecided | 11.6% |
| Chris King | 7.2% |
| Race Face | 6.6% |
| Hope | 5.5% |
| Cane Creek | 5.3% |
| Wheels Manufacturing | 4.6% |
| E*Thirteen | 2.1% |
| Enduro Bearings | 2.0% |
| Nukeproof | 1.2% |
| Ceramic Speed | 1.0% |
| FSA | 1.0% |
| White Industries | 0.7% |
| Kogel | 0.6% |
| Truvativ | 0.5% |
| GXP | 0.5% |
| Profile | 0.5% |
| Praxis | 0.4% |
| BBInfinite | 0.3% |
| Hambini | 0.3% |
| North Shore Billet | 0.3% |
| Rotor | 0.3% |
| TRP | 0.3% |
| Token | 0.2% |
| Acros | 0.1% |
| Miranda Bike Parts | 0.1% |
| Reverse Components | 0.1% |
| Misc. / Fill-In | 1.9% |
FRONT CHAINRING:
| Will purchase in next 12 months | 27.5% |
IF “YES,” WHAT BRAND:
| SRAM | 20.3% |
| Absolute Black | 12.3% |
| Undecided | 12.3% |
| Shimano | 10.2% |
| Race Face | 8.6% |
| Wolf Tooth | 8.6% |
| OneUp Components | 3.7% |
| 5 Dev | 3.6% |
| Garbaruk | 3.4% |
| Hope | 3.1% |
| e*thirteen | 2.8% |
| Burgtec | 1.5% |
| Blackspire | 0.9% |
| North Shore Billet | 0.7% |
| Praxis Works | 0.7% |
| Renthal | 0.5% |
| Works Components | 0.5% |
| Csixx | 0.5% |
| FSA | 0.5% |
| Chromag | 0.4% |
| Rotor | 0.4% |
| Unite | 0.4% |
| KMC | 0.2% |
| On-One | 0.2% |
| Snail | 0.2% |
| Alugear | 0.2% |
| Endless | 0.2% |
| MRP | 0.2% |
| Ochain | 0.2% |
| Truvativ | 0.2% |
| White Industries | 0.2% |
| Alpha | 0.1% |
| BOX Components | 0.1% |
| Reverse Components | 0.1% |
| Straitline | 0.1% |
| Carbocage | 0.1% |
| Cascade Components | 0.1% |
| Deity | 0.1% |
| KCNC | 0.1% |
| Superstar | 0.1% |
| Surly | 0.1% |
| Misc. / Fill-In | 1.3% |
CASSETTE:
| Will purchase in next 12 months | 33.8% |
IF “YES,” WHAT BRAND:
| SRAM | 42.9% |
| Shimano | 30.0% |
| Undecided | 6.6% |
| e*thirteen | 3.9% |
| Garbaruk | 3.4% |
| SunRace | 2.4% |
| Absolute Black | 1.7% |
| Microshift | 1.3% |
| BOX Components | 0.8% |
| TRP | 0.7% |
| Wolf Tooth | 0.7% |
| OneUp Components | 0.6% |
| Hope | 0.6% |
| ZTTO | 0.5% |
| Blackspire | 0.3% |
| Fire Eye | 0.1% |
| Sunshine | 0.1% |
| Fouriers | 0.1% |
| Rotor | 0.1% |
| Misc. / Fill-In | 3.2% |
CHAINGUIDE:
| Will purchase in next 12 months | 13.5% |
IF “YES,” WHAT BRAND:
| OneUp Components | 20.8% |
| MRP | 20.2% |
| e*thirteen | 14.4% |
| Undecided | 12.3% |
| SRAM | 6.5% |
| Shimano | 5.6% |
| Wolf Tooth | 2.8% |
| Absolute Black | 1.9% |
| Nukeproof | 1.9% |
| Cascade Components | 1.5% |
| 77 Designz | 1.4% |
| Funn | 1.3% |
| CSixx | 0.7% |
| Hope | 0.7% |
| Mozartt | 0.7% |
| STFU | 0.7% |
| Blackspire | 0.6% |
| DMR | 0.5% |
| Truvativ | 0.5% |
| Da Bomb | 0.3% |
| FSA | 0.3% |
| Reverse Components | 0.3% |
| Bioncion | 0.2% |
| Carbocage | 0.2% |
| Praxis Works | 0.2% |
| Unite | 0.2% |
| Sixpack | 0.1% |
| Syncros | 0.1% |
| Misc. / Fill-In | 3.1% |
PEDALS:
| Will purchase in next 12 months | 38.5% |
IF “YES,” WHAT TYPE:
| Flat | 60.5% |
| Clipless | 39.5% |
IF “CLIPLESS,” WHAT BRAND:
| Shimano | 32.9% |
| crankbrothers | 32.3% |
| Time | 12.6% |
| Undecided | 5.1% |
| HT | 5.1% |
| Hope | 2.5% |
| Nukeproof | 1.5% |
| Look | 1.2% |
| DMR | 0.8% |
| Funn | 0.6% |
| Bontrager | 0.4% |
| Xpedo | 0.4% |
| Wellgo | 0.3% |
| Ritchey | 0.2% |
| Entity | 0.1% |
| SQlab | 0.1% |
| Misc. / Fill-In | 3.9% |
IF “FLAT,” WHAT BRAND:
| Undecided | 13.4% |
| crankbrothers | 11.9% |
| OneUp Components | 11.7% |
| Deity | 9.2% |
| Race Face | 6.3% |
| DMR | 5.6% |
| Chromag | 4.8% |
| Nukeproof | 4.3% |
| Burgtec | 3.0% |
| PNW Components | 2.7% |
| HT | 2.1% |
| Shimano | 1.9% |
| Hope | 1.9% |
| Spank | 1.9% |
| Yoshimura | 1.7% |
| 5 Dev | 1.2% |
| Wolf Tooth | 1.2% |
| e*thirteen | 1.1% |
| Pedaling Innovations | 0.8% |
| Tenet | 0.8% |
| Specialized | 0.8% |
| ANVL | 0.7% |
| Bontrager | 0.7% |
| Canfield Brothers | 0.7% |
| Kona | 0.6% |
| Tag Metals | 0.5% |
| Blackspire | 0.4% |
| Reverse Components | 0.3% |
| Truvativ | 0.3% |
| Azonic | 0.3% |
| Entity | 0.3% |
| Da Bomb | 0.2% |
| Funn | 0.2% |
| Gussett | 0.2% |
| Hustle Bike Labs | 0.2% |
| Sensus | 0.2% |
| Sixpack | 0.2% |
| Straitline | 0.2% |
| Unite | 0.2% |
| 45NRTH | 0.1% |
| ABD | 0.1% |
| Jet Black | 0.1% |
| NC-17 | 0.1% |
| Odyssey | 0.1% |
| Primo | 0.1% |
| Pro Taper | 0.1% |
| SQlab | 0.1% |
| Wellgo | 0.1% |
| Animal | 0.1% |
| Dimention | 0.1% |
| Marin | 0.1% |
| Pembree | 0.1% |
| Syncros | 0.1% |
| Transition | 0.1% |
| VP Components | 0.1% |
| White Industries | 0.1% |
| Misc. / Fill-In | 3.9% |
SEAT:
| Will purchase in next 12 months | 29.3% |
IF “YES,” WHAT BRAND:
| Ergon | 17.2% |
| WTB | 13.4% |
| Specialized | 13.2% |
| Undecided | 12.5% |
| SQ Lab | 6.6% |
| SDG | 6.3% |
| Chromag | 5.4% |
| F'iz:ik | 4.1% |
| Deity | 2.4% |
| Selle Italia | 1.8% |
| Fabric | 1.4% |
| Burgtec | 1.3% |
| Nukeproof | 1.3% |
| Bontrager | 1.1% |
| Bike Yoke | 0.8% |
| Title | 0.8% |
| Spank | 0.8% |
| Brooks | 0.7% |
| Prologo | 0.6% |
| Charge | 0.5% |
| ANVL | 0.4% |
| Race Face | 0.4% |
| DMR | 0.4% |
| Selle San Marco | 0.4% |
| Tioga | 0.4% |
| Pro Components | 0.3% |
| Selle SMP | 0.3% |
| Sensus | 0.3% |
| Reverse Components | 0.2% |
| Serfas | 0.2% |
| Smanie | 0.2% |
| Black Market | 0.2% |
| Gussett | 0.2% |
| Odyssey | 0.2% |
| Selle Royal | 0.2% |
| Syncros | 0.2% |
| Terry | 0.2% |
| Animal | 0.1% |
| BBB | 0.1% |
| Beast | 0.1% |
| Giant | 0.1% |
| Ritchey | 0.1% |
| SixPack | 0.1% |
| Tag Metals | 0.1% |
| Tune | 0.1% |
| Alienation | 0.1% |
| Astute | 0.1% |
| Dartmoor | 0.1% |
| Funn | 0.1% |
| GT | 0.1% |
| Joystick | 0.1% |
| SNAFU | 0.1% |
| Velo | 0.1% |
| Yeti | 0.1% |
| Misc. / Fill-In | 2.2% |
Dropper SEATPOST:
| Will purchase in next 12 months | 27.0% |
DROPPER SEATPOST:
| OneUp Components | 27.1% |
| RockShox | 13.3% |
| Undecided | 11.7% |
| PNW Components | 11.0% |
| Fox Factory | 10.8% |
| BikeYoke | 6.9% |
| Brand X | 2.9% |
| KS Suspension | 2.8% |
| Wolf Tooth | 2.0% |
| crankbrothers | 1.9% |
| TranzX | 1.5% |
| SDG | 1.0% |
| Race Face | 0.8% |
| X-Fusion | 0.8% |
| Magura | 0.7% |
| Bontrager | 0.6% |
| e*thirteen | 0.6% |
| Yep Components | 0.3% |
| Gravity Dropper | 0.3% |
| Manitou | 0.3% |
| Thomson | 0.3% |
| 9point8 | 0.2% |
| DVO | 0.2% |
| Specialized | 0.2% |
| Pro | 0.2% |
| Vecnum | 0.2% |
| FSA | 0.1% |
| Cane Creek Thudbuster | 0.1% |
| DNM | 0.1% |
| Easton | 0.1% |
| FUNN | 0.1% |
| Giant | 0.1% |
| Gravity | 0.1% |
| Maverick | 0.1% |
| Nukeproof | 0.1% |
| Misc. / Fill-In | 0.5% |
BIKE PROTECTION:
| Will purchase in next 12 months | 31.0% |
IF “YES,” WHAT BRAND:
| RideWrap | 42.3% |
| Undecided | 14.2% |
| invisiFRAME | 9.9% |
| All Mountain Style | 7.7% |
| Dyedbro | 5.5% |
| Ground Keeper | 4.4% |
| Enlee | 0.7% |
| ESI | 0.7% |
| Muc-Off | 0.7% |
| Unleazhed | 0.7% |
| Wilder Wild | 0.7% |
| Bike Shield | 0.4% |
| Chameleon Skin | 0.4% |
| Cleanskin | 0.4% |
| Gnar Tec | 0.4% |
| ISC Racers Tape | 0.4% |
| Lizard Skins | 0.4% |
| Upland | 0.4% |
| Misc. / Fill-In | 9.9% |
HELMET:
| Will purchase in next 12 months | 40.7% |
IF “YES,” WHAT TYPE:
| Open-face / half-shell | 47.0% |
| Full-face, trail/enduro | 20.2% |
| Full-face, DH | 15.8% |
| 3/4 shell | 8.0% |
| Convertible (full-face w/removable chin bar) | 9.0% |
IF “OPEN-FACE,” WHAT BRAND:
| Undecided | 22.2% |
| Fox Racing | 13.9% |
| Troy Lee Designs | 11.4% |
| POC | 9.4% |
| Smith Optics | 9.4% |
| Giro | 8.1% |
| Specialized | 4.8% |
| Bell | 3.2% |
| Oakley | 2.2% |
| Lazer | 1.9% |
| 100% | 1.3% |
| Leatt | 1.3% |
| 6D | 0.8% |
| iXS | 0.8% |
| Bontrager | 0.8% |
| Kali Protectives | 0.6% |
| Kask | 0.6% |
| MET | 0.6% |
| Trek | 0.6% |
| Endura | 0.5% |
| Scott | 0.5% |
| Sweet Protection | 0.5% |
| Abus | 0.4% |
| Fly | 0.4% |
| O'Neal | 0.4% |
| Bluegrass | 0.3% |
| Giant | 0.3% |
| Cannondale | 0.3% |
| Pro-Tec | 0.3% |
| Rudy Project | 0.3% |
| TSG | 0.3% |
| Alpinestars | 0.2% |
| Uvex | 0.2% |
| Kabuto | 0.1% |
| Limar | 0.1% |
| Louis Garneau | 0.1% |
| Mavic | 0.1% |
| Urge | 0.1% |
| Misc. / Fill-In | 1.0% |
IF “FULL-FACE trail/enduro,” WHAT BRAND:
| Fox Racing | 23.0% |
| Undecided | 19.5% |
| Troy Lee Designs | 12.4% |
| POC | 7.2% |
| Smith Optics | 6.6% |
| Leatt | 5.6% |
| iXS | 4.8% |
| Specialized | 3.5% |
| 100% | 3.3% |
| Bell | 2.3% |
| Giro | 2.1% |
| Kali Protectives | 1.4% |
| 6D | 1.2% |
| Bluegrass | 1.2% |
| 7iDP | 1.0% |
| Lazer | 1.0% |
| Endura | 0.8% |
| Fly | 0.6% |
| Bontrager | 0.4% |
| MET | 0.4% |
| O'Neal | 0.4% |
| Abus | 0.2% |
| Alpinestars | 0.2% |
| Giant | 0.2% |
| Sweet Protection | 0.2% |
| Triple 8 | 0.2% |
| Misc. / Fill-In | 0.6% |
IF “FULL-FACE DH,” WHAT BRAND:
| Troy Lee Designs | 26.8% |
| Fox Racing | 14.0% |
| Undecided | 12.8% |
| 100% | 8.9% |
| Leatt | 7.9% |
| Bell | 5.7% |
| Giro | 3.9% |
| POC | 3.9% |
| Specialized | 2.5% |
| O'Neal | 2.2% |
| 6D | 1.7% |
| 7iDP | 1.7% |
| Bluegrass | 1.5% |
| Lazer | 1.5% |
| Smith Optics | 1.2% |
| Alpinestars | 0.7% |
| Fly | 0.5% |
| Kali Protectives | 0.5% |
| Cannondale | 0.3% |
| iXS | 0.3% |
| Oakley | 0.3% |
| TSG | 0.3% |
| Urge | 0.3% |
| Misc. / Fill-In | 1.0% |
IF “CONVERTIBLE (full-face w/removable chin guard),” WHAT BRAND:
| Leatt | 29.9% |
| Bell | 22.9% |
| Undecided | 20.8% |
| Fox Racing | 4.8% |
| Giro | 3.5% |
| MET | 3.5% |
| POC | 3.0% |
| Troy Lee Designs | 1.7% |
| Bluegrass | 1.3% |
| iXS | 1.3% |
| Smith Optics | 1.3% |
| Sweet Protection | 0.9% |
| Uvex | 0.9% |
| 100% | 0.4% |
| Alpinestars | 0.4% |
| Kask | 0.4% |
| Lazer | 0.4% |
| O'Neal | 0.4% |
| Orbea | 0.4% |
| Specialized | 0.4% |
| TSG | 0.4% |
| Misc. / Fill-In | 0.9% |
IF “3/4 shell,” WHAT BRAND:
| Undecided | 20.5% |
| Fox Racing | 20.0% |
| POC | 12.7% |
| Giro | 11.2% |
| Troy Lee Designs | 6.8% |
| Specialized | 4.4% |
| Bell | 3.9% |
| Smith Optics | 3.4% |
| Leatt | 2.9% |
| 6D | 2.4% |
| Lazer | 1.5% |
| 7iDP | 1.0% |
| Giant | 1.0% |
| Kali Protectives | 1.0% |
| MET | 1.0% |
| Sweet Protection | 1.0% |
| TSG | 1.0% |
| Alpinestars | 0.5% |
| Bluegrass | 0.5% |
| Bontrager | 0.5% |
| Endura | 0.5% |
| iXS | 0.5% |
| Limar | 0.5% |
| Pro-Tec | 0.5% |
| Scott | 0.5% |
| Uvex | 0.5% |
SHORTS:
| Will purchase in next 12 months | 37.7% |
IF “YES,” WHAT BRAND:
| Undecided | 23.6% |
| Fox Racing | 14.2% |
| Troy Lee Designs | 9.5% |
| Endura | 4.4% |
| 100% | 2.5% |
| Specialized | 2.4% |
| DHaRCO | 2.1% |
| Leatt | 2.1% |
| Patagonia | 2.1% |
| Pearl Izumi | 2.0% |
| 7Mesh | 2.0% |
| Zoic | 1.9% |
| POC | 1.8% |
| Rapha | 1.7% |
| NF | 1.6% |
| Race Face | 1.6% |
| Fasthouse | 1.1% |
| Alpinestars | 1.0% |
| Tasco | 1.0% |
| Club Ride | 0.8% |
| Dakine | 0.8% |
| Mons Royale | 0.8% |
| Yeti | 0.8% |
| Chromag | 0.7% |
| Decathlon | 0.6% |
| Nukeproof | 0.6% |
| Velocio | 0.6% |
| Abit | 0.6% |
| Ketl | 0.6% |
| Oakley | 0.6% |
| Assos | 0.5% |
| PNW Components | 0.5% |
| Volcom | 0.5% |
| Handup | 0.4% |
| ION | 0.4% |
| Royal | 0.4% |
| Loose Riders | 0.4% |
| Fly | 0.4% |
| O'Neal | 0.4% |
| Scott | 0.4% |
| Bontrager | 0.3% |
| Castelli | 0.3% |
| Dainese | 0.3% |
| Five Ten | 0.3% |
| NZO | 0.3% |
| 686 x Evil | 0.3% |
| Giro | 0.3% |
| iXS | 0.3% |
| Shredly | 0.3% |
| Ground Effect | 0.2% |
| Gore | 0.2% |
| Madison | 0.2% |
| Sweet Protection | 0.2% |
| Aero Tech Designs | 0.2% |
| Cannondale | 0.2% |
| Craft | 0.2% |
| ilabb | 0.2% |
| Narrona | 0.2% |
| Rocday | 0.2% |
| Maloja | 0.1% |
| Mavic | 0.1% |
| Ornot | 0.1% |
| Flylow | 0.1% |
| Altura | 0.1% |
| Giant | 0.1% |
| Louis Garneau | 0.1% |
| Platzangst | 0.1% |
| Sugoi | 0.1% |
| TSG | 0.1% |
| Misc. / Fill-In | 3.9% |
PANTS:
| Will purchase in next 12 months | 46.2% |
IF “YES,” WHAT BRAND:
| Undecided | 18.7% |
| Fox Racing | 16.2% |
| Troy Lee Designs | 10.6% |
| Endura | 4.4% |
| DHaRCO | 3.8% |
| NF | 3.6% |
| Specialized | 3.3% |
| Rapha | 3.0% |
| Leatt | 2.8% |
| 100% | 2.2% |
| 7Mesh | 2.0% |
| Fasthouse | 1.7% |
| Race Face | 1.5% |
| Alpinestars | 1.2% |
| POC | 1.2% |
| Yeti | 1.0% |
| Nukeproof | 1.0% |
| Patagonia | 1.0% |
| Yeti | 1.0% |
| Chromag | 0.8% |
| Mons Royale | 0.8% |
| Velocio | 0.7% |
| Handup | 0.6% |
| Volcom | 0.6% |
| O'Neal | 0.6% |
| Royal | 0.6% |
| Fly | 0.5% |
| Giro | 0.5% |
| Pearl Izumi | 0.5% |
| 686 x Evil | 0.5% |
| iXS | 0.5% |
| Oakley | 0.5% |
| Helfare | 0.5% |
| Zoic | 0.5% |
| Callus | 0.4% |
| Club Ride | 0.4% |
| Tasco | 0.4% |
| Abit | 0.3% |
| Aero Tech Designs | 0.3% |
| Castelli | 0.3% |
| Giant | 0.3% |
| ilabb | 0.3% |
| ION | 0.3% |
| Loose Riders | 0.3% |
| Narrona | 0.3% |
| 50to01 | 0.3% |
| Flylow | 0.3% |
| TSG | 0.3% |
| Cannondale | 0.2% |
| Dakine | 0.2% |
| Dainese | 0.2% |
| Five Ten | 0.2% |
| Gore | 0.2% |
| Madison | 0.2% |
| Platzangst | 0.2% |
| Rocday | 0.2% |
| Scott | 0.2% |
| Azonic | 0.1% |
| Bontrager | 0.1% |
| Capestorm | 0.1% |
| Chrome | 0.1% |
| Louis Garneau | 0.1% |
| Mavic | 0.1% |
| NZO | 0.1% |
| Pit Viper | 0.1% |
| Shredly | 0.1% |
| Sombrio | 0.1% |
| Trees | 0.1% |
| Misc. / Fill-In | 3.7% |
JERSEY:
| Will purchase in next 12 months | 31.5% |
IF “YES,” WHAT BRAND:
| Undecided | 25.1% |
| Fox Racing | 13.2% |
| Troy Lee Designs | 9.9% |
| DHaRCO | 4.2% |
| Fasthouse | 3.1% |
| Rapha | 2.3% |
| Mons Royale | 2.2% |
| Leatt | 2.2% |
| 100% | 2.0% |
| Endura | 1.8% |
| POC | 1.7% |
| Specialized | 1.4% |
| Loose Riders | 1.3% |
| Patagonia | 1.1% |
| Velocio | 1.1% |
| 7Mesh | 1.0% |
| Yeti | 1.0% |
| Race Face | 1.0% |
| Alpinestars | 0.9% |
| Cromag | 0.9% |
| NF | 0.9% |
| Pearl Izumi | 0.9% |
| Helfare | 0.8% |
| Club Ride | 0.7% |
| Fly | 0.6% |
| Royal | 0.6% |
| O'Neal | 0.6% |
| Tasco | 0.6% |
| 50to01 | 0.5% |
| Commencal | 0.5% |
| Handup | 0.5% |
| Dakine | 0.4% |
| Adidas | 0.4% |
| Cognative | 0.4% |
| Nukeproof | 0.4% |
| Santa Cruz | 0.4% |
| YT Industries | 0.4% |
| Castelli | 0.3% |
| Dainese | 0.3% |
| Gore | 0.3% |
| iXS | 0.3% |
| Cannondale | 0.3% |
| Five Ten | 0.3% |
| Giant | 0.3% |
| Ketl | 0.3% |
| Oakley | 0.3% |
| PNW Components | 0.3% |
| Rocday | 0.3% |
| Callus | 0.2% |
| Giro | 0.2% |
| ION | 0.2% |
| Norrona | 0.2% |
| Primal Wear | 0.2% |
| Scott | 0.2% |
| Thor | 0.2% |
| Voler | 0.2% |
| Answer | 0.2% |
| Assos | 0.2% |
| Broken Riders | 0.2% |
| Ground Effect | 0.2% |
| ilabb | 0.2% |
| Rocky Mountain | 0.2% |
| Sombrio | 0.2% |
| Renen | 0.2% |
| Zoic | 0.2% |
| Bontrager | 0.1% |
| EVOC | 0.1% |
| Pit Viper | 0.1% |
| Sweet Protection | 0.1% |
| Trees | 0.1% |
| Twin Six | 0.1% |
| b'Twin | 0.1% |
| Capestorm | 0.1% |
| Frankd | 0.1% |
| Kenny | 0.1% |
| Maloja | 0.1% |
| Platzangst | 0.1% |
| Sugoi | 0.1% |
| Wolf Tooth | 0.1% |
| Misc. / Fill-In | 5.1% |
GLOVES:
| Will purchase in next 12 months | 41.3% |
IF “YES,” WHAT BRAND:
| Undecided | 20.8% |
| Fox Racing | 17.7% |
| Troy Lee Designs | 9.5% |
| 100% | 7.8% |
| Handup | 7.0% |
| Giro | 3.0% |
| Leatt | 2.8% |
| Specialized | 2.3% |
| Dakine | 2.2% |
| POC | 2.1% |
| Fist | 1.9% |
| Tasco | 1.8% |
| Fasthouse | 1.6% |
| Dharco | 1.4% |
| Endura | 1.4% |
| Alpinestars | 0.9% |
| Chromag | 0.9% |
| Fly | 0.9% |
| Pearl Izumi | 0.9% |
| Race Face | 0.7% |
| O'Neal | 0.7% |
| Oakley | 0.5% |
| Yeti | 0.5% |
| Cognative | 0.5% |
| G-Form | 0.5% |
| Mechanix | 0.5% |
| Sweet Protection | 0.4% |
| 7iDP | 0.4% |
| Answer | 0.4% |
| Bontrager | 0.4% |
| Decathlon | 0.4% |
| Bluegrass | 0.3% |
| ION | 0.3% |
| Hestra | 0.3% |
| SixSixOne | 0.3% |
| Grip Grab | 0.2% |
| Royal | 0.2% |
| Cannondale | 0.2% |
| Ergon | 0.2% |
| Lizard Skins | 0.2% |
| Scott | 0.2% |
| Thor | 0.2% |
| Azonic | 0.1% |
| Callis Moto | 0.1% |
| Castelli | 0.1% |
| EVOC | 0.1% |
| iXS | 0.1% |
| Kali Protectives | 0.1% |
| Wolf Tooth | 0.1% |
| Dainese | 0.1% |
| Loose Riders | 0.1% |
| SQlab | 0.1% |
| Misc. / Fill-In | 3.9% |
GOGGLES:
| Will purchase in next 12 months | 17.9% |
IF “YES,” WHAT BRAND:
| 100% | 25.1% |
| Undecided | 17.3% |
| Smith Optics | 16.0% |
| Oakley | 14.8% |
| Fox Racing | 6.4% |
| Leatt | 3.4% |
| POC | 3.1% |
| Scott | 1.9% |
| Melon Optics | 1.3% |
| Pit Viper | 1.3% |
| Spy | 1.2% |
| Giro | 0.9% |
| iXS | 0.9% |
| Julbo | 0.8% |
| Fly | 0.5% |
| O'Neal | 0.5% |
| Adidas | 0.4% |
| Troy Lee Designs | 0.4% |
| Uvex | 0.4% |
| Bell | 0.3% |
| Von Zipper | 0.3% |
| Blur | 0.2% |
| Dragon | 0.2% |
| Endura | 0.2% |
| EKS Brand | 0.2% |
| Rudy Project | 0.2% |
| Flow Vision | 0.1% |
| Loose Riders | 0.1% |
| Shred | 0.1% |
| Misc. / Fill-In | 2.2% |
RIDING SHOES:
| Will purchase in next 12 months | 38.4% |
IF “YES,” WHAT TYPE OF RIDING SHOES:
| Flat | 57.9% |
| Clipless | 42.1% |
IF “FLAT,” WHAT BRAND:
| Adidas / Five Ten | 44.8% |
| Ride Concepts | 12.6% |
| Undecided | 11.0% |
| Specialized | 5.0% |
| Etnies | 4.3% |
| Fox Racing | 4.0% |
| Crank Brothers | 4.0% |
| Vans | 3.7% |
| Leatt | 3.0% |
| Shimano | 1.5% |
| Giro | 0.8% |
| ION | 0.7% |
| Nike | 0.5% |
| Endura | 0.4% |
| DC | 0.4% |
| Northwave | 0.4% |
| Unparallel | 0.3% |
| Bontrager | 0.2% |
| Sidi | 0.1% |
| Asics | 0.1% |
| Converse | 0.1% |
| Emerica | 0.1% |
| Oakley | 0.1% |
| Pearl Izumi | 0.1% |
| Salomon | 0.1% |
| Vaude | 0.1% |
| Misc. / Fill-In | 1.9% |
IF “CLIPLESS”, WHAT BRAND:
| Undecided | 15.0% |
| Shimano | 14.3% |
| Crank Brothers | 13.3% |
| Five Ten | 11.5% |
| Specialized | 10.2% |
| Fox Racing | 5.8% |
| Ride Concepts | 5.6% |
| Giro | 4.9% |
| F'iz:ik | 3.0% |
| Sidi | 2.7% |
| Lake | 1.7% |
| Leatt | 1.7% |
| Northwave | 1.7% |
| Bontrager | 1.1% |
| Pearl Izumi | 1.0% |
| Scott | 0.6% |
| Mavic | 0.5% |
| Afton | 0.4% |
| ION | 0.4% |
| Vans | 0.4% |
| Cannondale | 0.3% |
| Diadora | 0.2% |
| Giant | 0.2% |
| Louis Garneau | 0.2% |
| Unparallel | 0.2% |
| Gaerne | 0.1% |
| O’Neal | 0.1% |
| Misc. / Fill-In | 3.1% |
KNEE PROTECTION:
| Will purchase in next 12 months | 24.2% |
IF “YES,” WHAT BRAND:
| Undecided | 20.6% |
| Fox Racing | 13.8% |
| 7iDP | 8.8% |
| Leatt | 8.5% |
| Troy Lee Designs | 7.0% |
| POC | 5.5% |
| G-Form | 4.5% |
| Race Face | 4.2% |
| iXS | 4.1% |
| Rapha | 3.5% |
| ION | 2.9% |
| Chromag | 2.3% |
| 100% | 1.9% |
| Dakine | 1.3% |
| Endura | 1.2% |
| Alpinestars | 0.9% |
| Dainese | 0.9% |
| SixSixOne | 0.9% |
| Scott | 0.7% |
| Sweet Protection | 0.5% |
| Bluegrass | 0.5% |
| Kali Protectives | 0.5% |
| O'Neal | 0.4% |
| Pearl Izumi | 0.4% |
| Bliss Protection | 0.3% |
| Demon Dirt | 0.3% |
| Fly | 0.3% |
| TSG | 0.3% |
| Nukeproof | 0.3% |
| Fasthouse | 0.0% |
| Azonic | 0.2% |
| EVS | 0.2% |
| Pro-Tec | 0.1% |
| Asterisk | 0.1% |
| Slytech | 0.1% |
| Misc. / Fill-In | 2.0% |
HYDRATION PACK:
| Will purchase in next 12 months | 10.5% |
IF “YES,” WHAT BRAND:
| Camelbak | 23.5% |
| Undecided | 15.9% |
| USWE | 14.3% |
| Osprey | 12.0% |
| EVOC | 10.3% |
| DaKine | 4.5% |
| Fox Racing | 4.2% |
| POC | 1.7% |
| Deuter | 1.2% |
| Source Outdoor | 0.9% |
| Leatt | 0.8% |
| Ergon | 0.6% |
| Bell | 0.5% |
| Blackburn | 0.5% |
| Decathalon | 0.5% |
| Giant | 0.5% |
| Race Face | 0.5% |
| Arteryx | 0.3% |
| Fly | 0.3% |
| Hydrapack | 0.3% |
| ION | 0.3% |
| Oakley | 0.3% |
| Patagonia | 0.3% |
| Shimano | 0.3% |
| Thule | 0.3% |
| Wingnut | 0.3% |
| B'twin | 0.2% |
| Coleman | 0.2% |
| Kathmandu | 0.2% |
| Scott | 0.2% |
| Misc. / Fill-In | 4.5% |
SUNGLASSES (riding or casual):
| Will purchase in next 12 months | 28.1% |
IF “YES,” WHAT BRAND:
| Oakley | 22.5% |
| Undecided | 21.0% |
| Smith Optics | 14.6% |
| 100% | 7.3% |
| Pit Viper | 4.8% |
| Tifosi | 4.2% |
| POC | 2.4% |
| Julbo | 2.2% |
| Ray-Ban | 2.0% |
| Goodr | 1.4% |
| Melon | 1.3% |
| Spy | 1.0% |
| Rudy Project | 0.9% |
| Maui Jim | 0.7% |
| Shimano | 0.7% |
| Adidas | 0.6% |
| Roka | 0.6% |
| Bolle | 0.5% |
| Electric | 0.5% |
| Knockaround | 0.5% |
| Giro | 0.5% |
| Scott | 0.5% |
| Costa Del Mar | 0.4% |
| Uvex | 0.4% |
| Ryders Eyewear | 0.4% |
| Vans | 0.4% |
| Alpina | 0.3% |
| Bliz | 0.3% |
| SunGod | 0.3% |
| BBB | 0.2% |
| Carrera | 0.2% |
| Dragon | 0.2% |
| Endura | 0.2% |
| Troy Lee Designs | 0.2% |
| Optic Nerve | 0.1% |
| Vuarnet | 0.1% |
| Arnette | 0.1% |
| Dang | 0.1% |
| Louis Garneau | 0.1% |
| Native Eyewear | 0.1% |
| Quiksilver | 0.1% |
| Von Zipper | 0.1% |
| Misc. / Fill-In | 5.6% |