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Vital MX

Vital MX is a comprehensive motocross website that provides an insider’s look at the top riders, newest products, best riding, and most compelling stories. By attracting a worldwide user base of core riders who represent the heart of the consumer market, Vital helps connect brands with their target customers.

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testimonials
“Working with Vital has been great. I appreciate the monthly reports, which allow us to optimize our ads and budgets frequently. I am extremely pleased with the results we have seen and will be continuing to work with them moving forward.”
- Sam Morton, Director SKDA
“We advertise with Vital MX because they reach the core motocross rider and have their finger on the pulse of our industry. They are great to deal with and always responsive to our needs.”
- Ron Hinson, Hinson Clutch Components
“I turn to Vital MX when I’m looking to get a sense of the state of the sport, want to put my finger on the pulse of the fan base, or want opinion and feedback on the latest equipment.”
- Pat Riley, Motorex
“Vital has it all. Its constant compelling content, reviews on the freshest bikes, product, and gear on the market, and endless information through its forums truly make it a hub for all things moto related!”
- Clay Solise, Motorcycle Aftermarket DID
“Vital has been an amazing partner for years. They provide access to a focused and engaged community. Vital is more than a very active forum, they provide reviews, project bikes, and race reports. They have also delivered measurable performance and consistent value.”
- Chip Spalding, Burning Star IV Marketing Services Millennium Technologies
“I’ve always used Vital MX as my go-to source for anything Moto and will say that advertising on your site has always been fruitful for my company.”
- Kevin D. McCarthy, CEO MindFX Science Inc.
“Vital MX has been one of our top advertising tools we have used. The audience consists of the ‘core’ motocross, off-road, consumers that actually buy products. Every time we post a new ad on the site we see results. That is what it's all about.... Results!”
- Rich Taylor, Head Honcho EKS BRAND Goggles
“Dubya has partnered with Vital MX since day one. They have a strong reach and a reputation of providing the moto community not only with racing updates, but with valuable product information that they rely on and trust.”
- Kristin Anderson, Founder Dubya USA
“As a very small company with a limited advertising budget we have to spend it wisely. Our ad campaigns with Vital MX have not only shown increased web traffic but instant sales on the featured products. We feel our Vital MX campaigns reach a large audience of core riders.”
- Daniel Rice, REC MX
“Vital MX is the go-to place on the internet for everything in MX. The site always has the latest news and the forum is continually buzzing with everyone’s take on the sport. Vital MX has it all, I’ve been on board since 2006!”
- Erick “Big E” Bartoldus, R&D of America Marketing Yoshimura
“Carson City Motorsports has been a Vital MX customer for over a year and we couldn’t be happier. We’ve had the chance to work with a lot of different marketing companies, but none are experts in motorsports like Vital MX. This is the beginning of a long relationship.”
- Chris Gill, Chief Marketing Officer Carson City Motorsports
“Vital MX has risen to the top of my valued partner network due to their combination of market sensibilities, active core digital audience, digital execution aptitude and exclusive editorial content. Cost-effective, easy to work with, highly targeted, and measurable… Vital MX checks all the boxes for Boyesen.”
- Erik Salmela, Director of Marketing Boyesen
“Vital’s customer service is on point. Changes, updates, and new ads are uploaded as soon as we submit the request.”
- Ron Joynt, DeCal Works
“Vital is the hub of the off-road motorcycling community. Vital allows us to place our brand front-and-center with the right customers we need to reach.”
- Jamin Jones, CEO AOMC
“Alpinestars has focused on the most innovative protection for decades. Communicating this to our customers is very important. We have worked with Vital MX for years as our messages align and provide a direct link with our consumers.”
- Gabriele Mazzarolo, Alpinestars
“Vital MX has been at the forefront of digital media for years. Thor benefits from Vital’s industry insights, expansive enthusiast reach and reporting metrics. As a racer and fan myself, I can’t get enough of Vital’s event reporting, rider and product spotlights and the forum is brutally hilarious!”
- Josh Shorter, Brand Manager THOR MX
“Dunlop has partnered with Vital MX for many years, it works. The audience, product reviews and support we get aligns with our mission here at Dunlop Motorcycle Tires.”
- Alec Dare, Advertising / Events Dunlop
“Bel-Ray has chosen Vital MX because they put our brand in front of our core customers. Their ability to offer something for every off-road racer and enthusiast is why our brands align perfectly.”
- Cody Wolf, National Sales Manager, Powersports & Performance Bel-Ray
“We’ve been involved in many Vital MX bike builds, Pit Bits and features. We’ve found great results, feedback and reach with the help of the Vital MX crew.”
- Kris Palm, President FCP Racing
“Vital offers the largest, most core, and committed community of any media outlet. Not just viewers, but an actual community that supports the sport and the brands that support their community.”
- Michael Lindsay, Do-All-Minion Works Chassis Lab
“Vital is extremely helpful in putting our company in front of the right audience. Their brand image is unique in motocross and they have a great global reach.”
- Ryan Amoils, CEO MX Locker
“FMF Racing utilizes Vital’s global platform to bring our brand to the end users and tell our story. Through product testing, forum interaction, and creative advertising FMF Racing relies on the Vital community to drive us forward to create the best in American Horsepower.”
- Donny Emler Jr, Marketing FMF Racing
“Vital MX has been an excellent vehicle to help Rocket Exhaust reach our core customer demographic. I also enjoy interacting with the forum and feel it helps build Rocket’s credibility.”
- Don Leib, Rocket Exhaust
“Year over year Vital MX provides a consistent value and return that most platforms don’t. The genuine core audience reach as well as the organic content is second to none.”
- Todd Lentz, Senior Vice President EVS
“Internet forums are becoming one of the primary sources where customers make buying decisions, and Vital MX is undoubtedly the top moto forum. Their global audience allows us to reach customers around the world and their advertisement metrics show a positive ROI.”
- Billy Wight, President Luxon MX
“We find Vital MX is a great way to engage with our customers. Vital has a great platform, including the forum, and a large audience. We’re also very thankful to all Vital users that take the time to participate in Vital’s surveys. Thanks for the great years!!”
- Andy Gregg, Guts
“We know we’re communicating to our core audience with Vital. We find great value in their online programs and results. With the ever-changing landscape of our industry, Vital remains a consistent avenue for consumers globally to connect for news, bikes, and racing.”
- Eric Clay, Motion Pro
“Vital MX provides Arai with an important audience of core MX riders and fans. This authentic audience is an important segment that Arai wants to reach with key messages about the Arai brand, Arai technology and Arai new helmet information.”
- Garrett Kai, Arai
“Vital MX has great customer service and is quick to respond to inquiries. They’re open to creative ideas within our partnership and willing to share our news. I also receive a monthly ad report which helps with knowing what we need to adjust.”
- Travis Laveault, Senior Marketing Manager VP Racing Fuels
“We’ve been working with Vital since 2014. The active forum and diversified content has brought a larger global audience year after year. It is also valuable to have so many ways to promote the brand which enable us to engage directly with customers.”
- Hélder Tavares, Marketing Manager Polisport
“In the last decade, we have shifted more marketing budget towards digital opportunities. Targeting the large, digital Vital MX audience made total sense and helped us achieve our overall marketing goals.”
- Matthias Beier, Shoei Helmets
“Vital MX has consistently been one of the top sites for fans and industry insiders. Their media coverage is great, but the forum has broken stories ahead of the press because their audience is informed and connected.”
- John Light, Powersports Director Evans Cooling
“Vital MX was one of the first digital partners Moose Racing collaborated with. Vital continues to work with Moose through product use that targets their large audience. Our long-standing relationship with Vital continues to provide great exposure for our brand.”
- Kevin Kelly, Creative Director Moose Racing
“Vital MX has definitely been a game changer in our marketing strategy with reaching the core audience and covering everything from accessories to engine internals. They always make sure they hit all key points and get you full coverage in your company‘s advertising.”
- Aaron Futhey, Sales Development/Marketing Manager Namura Technologies
“From ads to special projects, it’s been a pleasure working with the Vital crew. Being that onX Offroad is a GPS app, it’s a bit different than a regular review, we appreciate the thorough product review from Vital. Turned out great!”
- Ted Livingston, Head of Product Marketing onX Offroad
“When I go to a race, I always see the Vital MX guys before teams arrive and they are one of the last to leave. Large or small, no story gets past those guys.”
- Bob Barnett, ARC Levers
Editorial Focus
1. Race & Event Coverage Vital provides VIP access to the world of professional motocross and Supercross racing. Through weekly features like One Lap, Pit Bits, Winner's Circle, Photo Blast and Results Sheet, Vital brings the audience in the pits and on the track at the world’s most high-profile events.
2. Forum The Vital MX forum is a large community of motocross fans, riders, and industry insiders. The forum is their place to discover and discuss breaking news within the motocross industry, bench race, and more.
3. Reviews & Product Guide Through informed, thorough, and honest reviews, Vital builds trust with consumers and respect from the industry.
4. Bike Checks Bike Check section is unique to Vital and offers riders a platform to show off their bikes. It attracts product-minded users who can view, like, and comment.
Audience Profile
passionate about riding: 81% Ride at Least Once per Month 33% Raced in the past 12 Months 63% Rode MX Track in the past 12 Months
active online: 74% Rank Motocross Websites as Their Primary Source of Motocross Information 76% Rank Motocross Websites as Their Primary Source for Product Research 13:17 Avg. Time per Unique Visitor per Month on Vital MX
affluent males: 97% Male 45 Median Age $120,986 Avg. Household Income
core consumers who spend on riding: 2.8 Avg. Number of Bikes in Household 40% Plan to Buy a New Dirt/Motocross Bike in the next 12 Months 65% Plan to Buy New Riding Gear in the next 12 Months
passionate about riding:
81% Ride at Least Once per Month 33% Raced in the past 12 Months 63% Rode MX Track in the past 12 Months
active online:
74% Rank Motocross Websites as Their Primary Source of Motocross Information 76% Rank Motocross Websites as Their Primary Source for Product Research 13:17 Avg. Time per Unique Visitor per Month on Vital MX
affluent males:
97% Male 45 Median Age $120,986 Avg. Household Income
core consumers who spend on riding:
2.8 Avg. Number of Bikes in Household 40% Plan to Buy a New Dirt/Motocross Bike in the next 12 Months 65% Plan to Buy New Riding Gear in the next 12 Months
Audience Size
Vital MX traffic is 528,961 average unique visitors per month
98,423
Avg. Monthly Visitors
{ 2009 }
  528,961
Avg. Monthly Visitors
{ 2020 }
Source:
Google Analytics
Changing Media Landscape
Over recent years consumer attention and time has shifted dramatically from print to online
vital mx Dirt Bike MXA Racer X
Source:
Vital based on Google Analytics, magazines are from publisher-supplied postal statements and include print and digital magazine circulation.
Connected Across All Devices
Reaching riders on all screens at all times
30%
of Visits
{ Desktop }
6%
of Visits
{ Tablet }
64%
of Visits
{ Phone }
30%
of Visits
{ Desktop }
6%
of Visits
{ Tablet }
64%
of Visits
{ Phone }
Worldwide Audience
Vital MX attracts visitors from over 200 countries each month
63%
United States
7%
Australia
7%
United Kingdom
7%
Canada
1%
France
1%
New Zealand
1%
Sweden
1%
Germany
1%
Italy
1%
Netherlands
Advertising Partners
Brands using Vital MX to connect with riders
Advertising Packages
banner packages1-3 Months4-6 Months7-11 Months12 Months
400,000 Banners Avg. Per Month$3,105$2,935$2,735$2,535
300,000 Banners Avg. Per Month$2,535$2,420$2,225$2,085
225,000 Banners Avg. Per Month$2,100$1,975$1,835$1,705
165,000 Banners Avg. Per Month$1,655$1,555$1,445$1,335
110,000 Banners Avg. Per Month$1,205$1,130$1,055$970
65,000 Banners Avg. Per Month$775$730$685$635
banner packages
400,000 Banners Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$3,105$2,935$2,735$2,535
300,000 Banners Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$2,535$2,420$2,225$2,085
225,000 Banners Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$2,100$1,975$1,835$1,705
165,000 Banners Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$1,655$1,555$1,445$1,335
110,000 Banners Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$1,205$1,130$1,055$970
65,000 Banners Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$775$730$685$635
Add-Ons
video pre-roll commercials1-3 Months4-6 Months7-11 Months12 Months
5,000 Commercials Avg. Per Month$400$375$350$325
2,500 Commercials Avg. Per Month$200$190$175$160
homepage takeover$1,000 / Day
interstitial$750 / 2-Days
pit row$250 / Month
sponsored posts
$250/ Stickied on the Vital homepage for 12 Hours
$500/ Stickied on the Vital homepage for 12 Hours + 1 week of exposure in detail page modules
$700/ Stickied on the Vital homepage for 12 Hours + 2 weeks of exposure in detail page modules
sponsored instagram posts
$500/ 24-hour story post
$750/ Permanent profile post
$1,000/ Permanent profile post + 24-hour story post
$1,500/ Sponsored Post Package including profile and story post along with Vital homepage stickied post (12 hours) and one week of exposure in detail page modules
win adsStarting at $250 / Week
custom content / promotionsPriced individually based on specifics of content
video pre-roll commercials
5,000 Commercials Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$400$375$350$325
2,500 Commercials Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$200$190$175$160
homepage takeover$1,000 / Day
interstitial$750 / 2-Days
pit row$250 / Month
sponsored posts
$250/ Stickied on the Vital homepage for 12 Hours
$500/ Stickied on the Vital homepage for 12 Hours + 1 week of exposure in detail page modules
$700/ Stickied on the Vital homepage for 12 Hours + 2 weeks of exposure in detail page modules
sponsored instagram posts
$500/ 24-hour story post
$750/ Permanent profile post
$1,000/ Permanent profile post + 24-hour story post
$1,500/ Sponsored Post Package including profile and story post along with Vital homepage stickied post (12 hours) and one week of exposure in detail page modules
win adsStarting at $250 / Week
custom content / promotionsPriced individually based on specifics of content
Ad Units & Specs
Dimensions: File Formats: Size Limits: Notes:
desktop banners300x600
728x90
JPG
GIF
HTML5
JPG & GIF: 100k per
HTML5: 100k initial, 1MB subload
mobile banners353x70
353x250
JPG
GIF
HTML5
JPG & GIF: 50k per
HTML5: 50k initial, 100k subload
newsletter ad570x118JPG
GIF
HTML5
JPG & GIF: 50k per
HTML5: 50k initial, 100k subload
video pre-roll1280x720MOV
MP4
Length: 15 seconds (maximum)Frame Rate: 29.97 Bit Rate: 1,400k Codec: H.264 Key Frame: 30 Audio: ACC
interstitial1920x1080JPG
GIF
HTML5
JPG & GIF: 250k
HTML5: 250k initial, 1MB subload
wallpaperLeft and right are separate files, both 700x1920JPG
GIF
HTML5
JPG & GIF: 250k per sideTo assure visibility on smaller monitors, keep crucial content to the top/inside 160x600 area of each wallpaper. See example and full specs. Download photoshop template
mobile revealer700x900 total dimensions, 360x567 safe area (keep all critical content in the safe area)JPG
GIF
HTML5
JPG & GIF: 250k
HTML5: 150k initial, 100k subload
To assure visibility on all phones, keep critical content inside the 360x567 safe area. See example and full specs here
pit row370x275JPG
GIF
HTML5
250kAd must be static, no animation
desktop banners
Dimensions:300x600
728x90
File Formats:JPG
GIF
HTML5
Size Limits:JPG & GIF: 100k per
HTML5: 100k initial, 1MB subload
mobile banners
Dimensions:353x70
353x250
File Formats:JPG
GIF
HTML5
Size Limits:JPG & GIF: 50k per
HTML5: 50k initial, 100k subload
newsletter ad
Dimensions:570x118
File Formats:JPG
GIF
HTML5
Size Limits:JPG & GIF: 50k per
HTML5: 50k initial, 100k subload
video pre-roll
Dimensions:1280x720
File Formats:MOV
MP4
Size Limits:Length: 15 seconds (maximum)
Notes:Frame Rate: 29.97 Bit Rate: 1,400k Codec: H.264 Key Frame: 30 Audio: ACC
interstitial
Dimensions:1920x1080
File Formats:JPG
GIF
HTML5
Size Limits:JPG & GIF: 250k
HTML5: 250k initial, 1MB subload
wallpaper
Dimensions:Left and right are separate files, both 700x1920
File Formats:JPG
GIF
HTML5
Size Limits:JPG & GIF: 250k per side
Notes:To assure visibility on smaller monitors, keep crucial content to the top/inside 160x600 area of each wallpaper. See example and full specs. Download photoshop template
mobile revealer
Dimensions:700x900 total dimensions, 360x567 safe area (keep all critical content in the safe area)
File Formats:JPG
GIF
HTML5
Size Limits:JPG & GIF: 250k
HTML5: 150k initial, 100k subload
Notes:To assure visibility on all phones, keep critical content inside the 360x567 safe area. See example and full specs here
pit row
Dimensions:370x275
File Formats:JPG
GIF
HTML5
Size Limits:250k
Notes:Ad must be static, no animation
Audience Surveys & Trends
Past Audience Surveys:
2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010
Contact Us
We're looking forward to working with you
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