2024 Vital MX
Audience Survey Results
This survey was conducted on Vital MX, May-July 2024. Responses were limited to one per person. Results were tabulated from over 7,500 surveys.
Also, check out our 2012-2024 audience survey trends here.
OVERVIEW
Demographics:
| Raced in the past 12 months | 32.8% |
| Have kids (under 18) in household that ride | 30.9% |
| Will buy a new bike in the next year | 35.8% |
| Will buy new riding gear in the next year | 56.0% |
| Avg. household income | $135,434 |
Select Product Category Winners:
| Bike to buy | 24.9% YAMAHA |
| Bike to buy, 250 4-stroke | 36.8% YAMAHA |
| Bike to buy, 450 4-stroke | 26.0% YAMAHA |
| Riding gear to buy | 13.5% ALPINESTARS |
| Helmet to buy | 16.0% BELL |
| Exhaust to buy | 39.9% FMF |
DEMOGRAPHIC INFORMATION
GENDER:
| Male | 95.9% |
| Female | 4.1% |
MARITAL STATUS:
| Married | 64.1% |
| Single | 35.9% |
AGE:
| Average | 46 |
| Median | 48 |
| 19 or under | 5.9% |
| 20-29 | 9.2% |
| 30-39 | 18.0% |
| 40-49 | 18.4% |
| 50-59 | 23.2% |
| 60 or older | 25.3% |
HOW LONG HAVE YOU BEEN RIDING:
| Less than a year | 1.8% |
| 1-2 years | 3.4% |
| 3-5 years | 6.3% |
| 6-10 years | 8.1% |
| 11-15 years | 7.3% |
| 16-20 years | 10.6% |
| 21 or more years | 62.5% |
KIDS IN THE HOUSEHOLD (UNDER 18) THAT RIDE:
| Yes | 30.9% |
NUMBER OF KIDS IN THE HOUSEHOLD THAT RIDE:
| 1 | 14.2% |
| 2 | 10.9% |
| 3 | 4.2% |
| 4 or more | 1.6% |
HIGHEST LEVEL OF EDUCATION:
| Less than high school | 3.8% |
| High school | 25.4% |
| Some college | 26.9% |
| College | 32.8% |
| Postgraduate degree | 11.1% |
HOUSEHOLD INCOME:
| Average | $148,867 |
| Median | $137,500 |
| Under $25,000 | 4.4% |
| $25,001 - $50,000 | 7.3% |
| $50,001 - $75,000 | 11.7% |
| $75,001 - $100,000 | 13.7% |
| $100,001 - $125,000 | 12.8% |
| $125,001 - $150,000 | 11.8% |
| $150,001 - $175,000 | 8.4% |
| $175,001 - $200,000 | 6.9% |
| $200,001 - $225,000 | 5.3% |
| $225,001 - $250,000 | 4.4% |
| $250,001 or more | 13.3% |
COUNTRIES, SURVEY RESPONSES:
| United States | 77.9% |
| Canada | 6.3% |
| Australia | 4.2% |
| United Kingdom | 2.6% |
| New Zealand | 1.2% |
| France | 1.0% |
| Netherlands | 0.6% |
| South Africa | 0.6% |
| Sweden | 0.5% |
| Germany | 0.4% |
STATES, SURVEY RESPONSES:
| California | 15.2% |
| Texas | 5.4% |
| Pennsylvania | 4.3% |
| Florida | 4.2% |
| Michigan | 4.0% |
| Washington | 3.8% |
| Arizona | 3.6% |
| Colorado | 3.3% |
| Ohio | 3.2% |
| Utah | 3.2% |
COUNTRIES, SURVEY RESPONSES:
| United States | 62.2% |
| Australia | 7.3% |
| United Kingdom | 5.9% |
| Canada | 5.4% |
| China | 3.4% |
| New Zealand | 1.5% |
| India | 1.3% |
| Germany | 1.0% |
| Sweden | 1.0% |
| France | 0.9% |
STATES, SITE TRAFFIC:
| California | 15.9% |
| Texas | 8.2% |
| Washington | 6.7% |
| Florida | 6.7% |
| New York | 6.8% |
| Virginia | 6.3% |
| Georgia | 5.0% |
| Illinois | 6.0% |
| Arizona | 4.0% |
| Pennsylvania | 3.8% |
MAIN SOURCES OF MOTOCROSS INFORMATION:
| Motocross websites | 64.9% |
| YouTube | 53.7% |
| Social Media | 51.0% |
| Podcasts | 36.4% |
| Riding Friends | 31.8% |
| Magazines | 29.3% |
| Television | 21.6% |
| Online retailer websites | 21.5% |
| Manufacturer websites | 20.3% |
| Local motorcycle shop | 19.3% |
| Misc. / Fill-In | 2.5% |
OWN A MOTOCROSS BIKE:
| Yes | 82.2% |
MOTOCROSS BIKE CURRENTLY OWNED:
| Yamaha | 24.1% |
| KTM | 20.7% |
| Honda | 19.0% |
| Kawasaki | 13.1% |
| Husqvarna | 7.7% |
| Suzuki | 5.9% |
| Gas Gas | 2.6% |
| Beta | 2.1% |
| Sherco | 0.7% |
| Triumph | 0.5% |
| TM | 0.4% |
| CZ | 0.4% |
| Stark | 0.4% |
| Maico | 0.3% |
| BMW | 0.2% |
| Fantic | 0.1% |
| Bultaco | 0.1% |
| Cobra | 0.1% |
| Misc. / Fill-In | 1.7% |
WHAT SIZE IS YOUR PRIMARY BIKE:
| 50-85 | 3.2% |
| 100-110 | 1.4% |
| 125 | 7.6% |
| 150 | 1.7% |
| 200-230 | 2.6% |
| 250 | 33.8% |
| 300 | 8.5% |
| 350 | 6.8% |
| 400 | 1.6% |
| 450 | 23.5% |
| 500 or bigger | 6.0% |
| Electric | 0.6% |
| Misc. / Fill-In | 2.9% |
PRIMARY BIKE A 2-STROKE OR 4-STROKE:
| 2-Stroke | 40.7% |
| 4-Stroke | 59.3% |
TOTAL DIRT/MOTOCROSS BIKES IN HOUSEHOLD:
| Average | 3 |
| 1 | 20.7% |
| 2 | 24.1% |
| 3 | 18.4% |
| 4 | 12.9% |
| 5 or more | 23.9% |
TYPE OF DIRT/MOTOCROSS BIKES IN HOUSEHOLD:
| Motocross | 77.0% |
| Off-Road (enduro, trail, XC) | 45.2% |
| Pit Bike | 21.3% |
| Dual-Sport | 17.6% |
| Vintage | 15.8% |
| Trials | 5.6% |
| Supermoto | 4.0% |
| Flat Track | 2.7% |
| Misc. / Fill-In | 3.9% |
WHERE NORMALLY BUY NEW PARTS:
| Online retailer | 57.0% |
| Local dealer / local shop | 36.6% |
| Direct from manufacturer website | 6.4% |
E-COMMERCE BUY FROM MOST OFTEN:
| Rocky Mountain ATV/MC | 35.5% |
| MotoSport | 16.9% |
| Undecided | 16.3% |
| 24MX | 4.0% |
| Amazon | 3.6% |
| Ebay | 2.7% |
| MX Store | 2.7% |
| Revzilla | 1.9% |
| FortNine | 1.7% |
| Dennis Kirk | 1.4% |
| Chaparral | 1.2% |
| Partzilla | 1.0% |
| BTO Sports | 1.0% |
| KTM-Parts | 0.6% |
| Motorcycle Superstore | 0.5% |
| MX Locker | 0.4% |
| Bob’s Cycle Supply | 0.4% |
| Babbits | 0.4% |
| Cycle Gear | 0.3% |
| Bike Bandit | 0.3% |
| Enduro Engineering | 0.3% |
| AOMC | 0.3% |
| Moto X Outlet | 0.3% |
| 2 Wheel Parts Supply | 0.2% |
| Dirt Bike Depot | 0.2% |
| Misc. / Fill-In | 5.9% |
SOURCES USED FOR PRODUCT RESEARCH:
| Motocross websites | 64.9% |
| YouTube | 53.7% |
| Social media | 51.0% |
| Podcasts | 36.4% |
| Riding friends | 31.8% |
| Magazines | 29.3% |
| Television | 21.6% |
| Online retailer websites | 21.5% |
| Manufacturer websites | 20.3% |
| Local motorcycle shop | 19.3% |
| Misc. / Fill-In | 2.5% |
HOW OFTEN RIDE:
| Average | 1.1 times per week |
| 4 or more times a week | 6.5% |
| 2-3 times a week | 16.7% |
| About once a week | 22.8% |
| 2-3 times a month | 20.0% |
| About once a month | 12.7% |
| I don't ride regularly | 21.3% |
FAVORITE TYPE OF RIDING:
| Motocross tracks | 42.6% |
| Off-Road (trail riding, enduro, etc) | 34.9% |
| Adventure | 3.9% |
| Street / Road | 3.2% |
| Dual Sport | 2.7% |
| Vintage MX | 2.6% |
| Trials | 1.9% |
| Endurocross | 1.5% |
| Freestyle | 0.9% |
| Flat Track | 0.9% |
| Sand Dunes | 0.8% |
| Supermoto | 0.7% |
| Arenacross | 0.4% |
| Ice | 0.4% |
| Misc. / Fill-In | 2.5% |
TYPES OF RIDING DONE IN THE PAST 12 MONTHS:
| Off-Road (trail riding, enduro, etc.) | 61.9% |
| Motocross tracks | 58.8% |
| Street / Road | 25.5% |
| Adventure | 19.2% |
| Dual Sport | 16.4% |
| Trials | 8.7% |
| Sand Dunes | 8.1% |
| Vintage MX | 7.8% |
| Endurocross | 6.7% |
| Arenacross | 4.6% |
| Flat Track | 4.4% |
| Freestyle | 3.4% |
| Supermoto | 3.4% |
| Ice | 2.1% |
| Misc. / Fill-In | 5.9% |
RACED IN THE PAST 12 MONTHS:
| Yes | 32.8% |
IF "YES"," WHAT TYPE OF RACE:
| Motocross | 43.8% |
| Off-road (GNCC, Desert, Hare & Hound, Worcs, etc.) | 28.0% |
| Vintage MX | 7.7% |
| Arenacross | 6.2% |
| Flat Track | 3.1% |
| Endurocross | 2.8% |
| Trials | 2.4% |
| Hill Climb | 1.7% |
| Ice | 1.2% |
| Supermoto | 1.1% |
| Misc. / Fill-In | 2.0% |
TYPES OF MOTORCYCLE RACING FOLLOWED:
| AMA Supercross | 82.5% |
| Pro Motocross / Outdoor nationals | 75.5% |
| MXGP | 46.3% |
| Amateur Motocross nationals | 44.1% |
| World Supercross | 35.9% |
| GNCC | 32.3% |
| Arenacross | 28.0% |
| Hard / Extreme enduro | 23.5% |
| MotoGP | 22.4% |
| Dakar / Rally racing | 18.2% |
| Endurocross | 17.6% |
| Baja / Desert racing | 15.7% |
| World Superbike | 10.1% |
| Flat track | 9.1% |
| Moto America | 8.2% |
| Misc. / Fill-In | 6.2% |
WORK (OR HAVE WORKED) IN A MOTORCYCLE SHOP:
| Previously worked in a motorcycle shop | 21.3% |
| Currently work in a motorcycle shop | 6.1% |
DIRT / MOTOCROSS BIKE PURCHASE INTENT
NEW DIRT/MOTOCROSS BIKE:
| Will replace in the next 12 months | 35.8% |
IF "YES," WHAT SIZE:
| 50-85 | 4.7% |
| 100-110 | 1.4% |
| 125 | 6.9% |
| 150 | 1.7% |
| 200-230 | 1.5% |
| 250 | 32.4% |
| 300 | 10.9% |
| 350 | 6.6% |
| 400 | 0.6% |
| 450 | 23.5% |
| 500 or bigger | 3.8% |
| Electric | 3.6% |
| Misc. / Fill-In | 2.4% |
IF "YES," 2-STROKE OR 4-STROKE:
| 2-Stroke | 39.9% |
| 4-Stroke | 60.1% |
IF "YES," WHAT TYPE:
| Motocross | 60.2% |
| Off-Road (enduro, trail, XC) | 26.2% |
| Dual-Sport | 4.5% |
| Adventure | 2.0% |
| Electric Motocross | 1.6% |
| Vintage | 1.3% |
| Trials | 1.3% |
| Pit Bike | 1.2% |
| Supermoto | 1.0% |
| Flat Track | 0.3% |
| Youth Electric Motocross | 0.3% |
| Youth Electric Balance Bike | 0.1% |
IF "YES," WHAT BRAND:
| Yamaha | 24.9% |
| KTM | 17.1% |
| Undecided | 13.3% |
| Honda | 12.4% |
| Kawasaki | 9.6% |
| Husqvarna | 5.1% |
| Beta | 3.8% |
| Gas Gas | 2.9% |
| Stark | 2.3% |
| Suzuki | 2.3% |
| Ducati | 1.8% |
| Triumph | 1.0% |
| Sherco | 0.6% |
| TM | 0.4% |
| Cobra | 0.3% |
| BMW | 0.1% |
| Bultaco | 0.1% |
| Misc. / Fill-In | 2.0% |
IF “YES,” BRAND OF BIKE, 125 2-STROKE:
| Yamaha | 45.9% |
| KTM | 17.4% |
| Undecided | 10.1% |
| Honda | 8.3% |
| Kawasaki | 7.3% |
| Husqvarna | 4.6% |
| Suzuki | 2.8% |
| Beta | 0.9% |
| Sherco | 0.9% |
| TM | 0.9% |
| Misc. / Fill-In | 0.9% |
IF “YES,” BRAND OF BIKE, 250 2-STROKE:
| Yamaha | 42.8% |
| KTM | 13.9% |
| Undecided | 12.2% |
| Honda | 6.7% |
| Kawasaki | 6.1% |
| Husqvarna | 5.6% |
| GASGAS | 5.0% |
| Suzuki | 3.3% |
| Beta | 2.8% |
| Misc. / Fill-In | 1.7% |
IF “YES,” BRAND OF BIKE, 250 4-STROKE:
| Yamaha | 36.8% |
| Honda | 17.4% |
| KTM | 12.5% |
| Kawasaki | 11.0% |
| Undecided | 9.9% |
| GASGAS | 3.2% |
| Husqvarna | 3.2% |
| Suzuki | 2.3% |
| Misc. / Fill-In | 3.5% |
IF “YES,” BRAND OF BIKE, 450 4-STROKE:
| Yamaha | 26.0% |
| Honda | 19.6% |
| Kawasaki | 13.3% |
| Undecided | 13.0% |
| KTM | 9.0% |
| Husqvarna | 2.7% |
| Suzuki | 2.4% |
| Beta | 2.1% |
| GASGAS | 1.9% |
| Misc. / Fill-In | 10.1% |
MOTOCROSS GEAR, PARTS & ACCESSORIES PURCHASE INTENT
RIDING GEAR:
| Will purchase within 12 months | 56.0% |
IF "YES," WHAT BRAND:
| Undecided | 24.1% |
| Alpinestars | 13.5% |
| Fox Racing | 10.6% |
| Fly | 9.7% |
| FXR | 8.1% |
| Troy Lee Designs | 5.0% |
| THOR | 4.6% |
| Fasthouse | 4.4% |
| O'Neal | 3.9% |
| MSR | 1.9% |
| Klim | 1.9% |
| Seven | 1.2% |
| Leatt | 1.1% |
| Moose Racing | 1.0% |
| Renen | 0.9% |
| Answer | 0.7% |
| Canvas MX | 0.7% |
| One Industries | 0.6% |
| JT Racing | 0.5% |
| Shift | 0.4% |
| Acerbis | 0.3% |
| KTM PowerWear | 0.3% |
| Callus Moto | 0.3% |
| Husqvarna Apparel | 0.3% |
| Shot | 0.2% |
| Misc. / Fill-In | 3.6% |
GLOVES:
| Will purchase within 12 months | 53.5% |
IF "YES," WHAT BRAND:
| Undecided | 25.9% |
| Fox Racing | 13.1% |
| Alpinestars | 9.2% |
| 100% | 8.3% |
| Fly | 8.3% |
| FXR | 5.3% |
| Troy Lee Designs | 4.7% |
| Fasthouse | 3.8% |
| THOR | 2.9% |
| O’Neal | 2.5% |
| Fist | 2.3% |
| MSR | 1.4% |
| Klim | 1.4% |
| Seven | 1.0% |
| Leatt | 0.9% |
| Moose Racing | 0.7% |
| Acerbis | 0.5% |
| Answer | 0.5% |
| Deft Family | 0.5% |
| JT Racing | 0.5% |
| ONE Industries | 0.5% |
| Renen | 0.4% |
| Mechanix Wear | 0.4% |
| Shift | 0.3% |
| AXO | 0.3% |
| KTM PowerWear | 0.3% |
| Canvas MX | 0.2% |
| 509 | 0.2% |
| Callus Moto | 0.2% |
| Oakley | 0.2% |
| Misc. / Fill-In | 3.1% |
HELMET:
| Will purchase within 12 months | 37.3% |
IF "YES," WHAT BRAND:
| Undecided | 17.4% |
| Bell | 16.0% |
| 6D | 11.7% |
| Alpinestars | 10.0% |
| Fly | 7.5% |
| Fox Racing | 6.7% |
| Troy Lee Designs | 5.8% |
| Arai | 5.8% |
| Shoei | 5.6% |
| Airoh | 3.1% |
| Leatt | 1.5% |
| FXR | 1.4% |
| O'Neal | 1.0% |
| Klim | 0.7% |
| THOR | 0.7% |
| HJC | 0.6% |
| AGV | 0.5% |
| LS2 | 0.5% |
| ONE Industries | 0.4% |
| 509 | 0.3% |
| Scorpion | 0.3% |
| Misc. / Fill-In | 2.7% |
GOGGLES:
| Will purchase within 12 months | 39.6% |
IF "YES," WHAT BRAND:
| 100% | 36.0% |
| Undecided | 15.0% |
| Oakley | 13.7% |
| Scott | 13.6% |
| Fox Racing | 3.3% |
| EKS Brand | 2.8% |
| Spy | 1.7% |
| Fly | 1.3% |
| Leatt | 1.2% |
| Alpinestars | 1.0% |
| Flow Vision Company | 1.0% |
| Factory Ride | 0.9% |
| FXR | 0.8% |
| Smith Optics | 0.8% |
| Havoc | 0.7% |
| FMF Vision | 0.7% |
| Rip N Roll | 0.4% |
| THOR | 0.4% |
| Pro Grip | 0.3% |
| Blur | 0.2% |
| KTM PowerWear | 0.2% |
| Viral | 0.2% |
| Misc. / Fill-In | 3.6% |
BOOTS:
| Will purchase within 12 months | 34.7% |
IF "YES," WHAT BRAND OF BOOTS:
| Alpinestars | 48.0% |
| Gaerne | 14.1% |
| Undecided | 13.9% |
| Fox Racing | 8.2% |
| Sidi | 7.1% |
| Leatt | 1.9% |
| Fly | 1.1% |
| Forma | 0.9% |
| THOR | 0.9% |
| O'Neal | 0.7% |
| Acerbis | 0.4% |
| KTM PowerWear | 0.4% |
| MSR | 0.4% |
| AXO | 0.3% |
| Atlas | 0.2% |
| Moose Racing | 0.2% |
| Misc. / Fill-In | 1.3% |
NECK PROTECTION:
| Will purchase within 12 months | 7.2% |
IF "YES," WHAT BRAND OF NECK PROTECTION:
| Undecided | 31.0% |
| Leatt | 25.5% |
| Alpinestars | 16.9% |
| Atlas | 12.2% |
| EVS | 4.4% |
| Fly | 3.6% |
| KTM PowerWear | 2.6% |
| Troy Lee Designs | 2.3% |
| Omega | 0.3% |
| Ortema | 0.3% |
| UFO | 0.3% |
| Misc. / Fill-In | 0.5% |
CHEST PROTECTOR:
| Will purchase within 12 months | 20.4% |
IF "YES," WHAT BRAND OF CHEST PROTECTOR:
| Alpinestars | 30.8% |
| Undecided | 26.7% |
| Fox Racing | 10.1% |
| Leatt | 10.0% |
| THOR | 5.2% |
| EVS | 3.5% |
| Fly | 2.6% |
| Troy Lee | 1.6% |
| O'Neal | 1.2% |
| Atlas | 1.1% |
| 100% | 1.0% |
| Answer | 1.0% |
| RXR Protect | 1.0% |
| HRP Sports | 0.8% |
| Acerbis | 0.5% |
| Forcefield | 0.5% |
| MotocrossVest | 0.5% |
| Moose Racing | 0.4% |
| AXO | 0.3% |
| KTM | 0.3% |
| Misc. / Fill-In | 1.1% |
KNEE PROTECTION:
| Will purchase within 12 months | 16.8% |
IF "YES," WHAT BRAND OF KNEE PROTECTION:
| Undecided | 27.8% |
| EVS | 17.4% |
| Alpinestars | 10.8% |
| POD MX | 7.0% |
| Leatt | 6.2% |
| Mobius | 6.2% |
| Asterisk | 5.8% |
| Fox Racing | 5.5% |
| CTi | 4.7% |
| Fly | 1.0% |
| Troy Lee Designs | 0.9% |
| Acerbis | 0.7% |
| AXO | 0.7% |
| O'Neal | 0.7% |
| SixSixOne | 0.6% |
| THOR | 0.5% |
| Answer | 0.3% |
| A.R.C. | 0.3% |
| DonJoy | 0.3% |
| Scott | 0.3% |
| HRP Sports | 0.2% |
| Moose Racing | 0.2% |
| MSR | 0.2% |
| Ortema | 0.2% |
| Misc. / Fill-In | 1.4% |
EXHAUST:
| Will purchase within 12 months: | 23.1% |
IF "YES," WHAT BRAND OF EXHAUST:
| FMF | 39.9% |
| Pro Circuit | 19.5% |
| Undecided | 10.7% |
| Akrapovic | 8.0% |
| Yoshimura | 7.0% |
| Bill's Pipes | 3.0% |
| HGS | 1.9% |
| Scalvini | 1.5% |
| DG Performance | 0.6% |
| DEP | 0.5% |
| KTM PowerParts | 0.5% |
| GYTR | 0.4% |
| OXA | 0.4% |
| PFR | 0.4% |
| Arrow | 0.3% |
| Leo Vince | 0.3% |
| Rocket | 0.3% |
| Bud Racing | 0.3% |
| Supertrapp | 0.3% |
| Misc. / Fill-In | 4.1% |
GRAPHICS:
| Will purchase within 12 months: | 32.5% |
IF "YES," WHAT BRAND OF GRAPHICS:
| Undecided | 29.1% |
| DeCal Works | 15.3% |
| Backyard Design | 6.7% |
| SKDA | 5.1% |
| Factory Effex | 2.4% |
| Throttle Syndicate | 1.5% |
| Bike Graphix | 1.4% |
| Throttle Jockey | 1.3% |
| Rival Ink | 1.3% |
| 180 Decals | 1.1% |
| Attack Graphics | 1.1% |
| D'Cor Visuals | 1.1% |
| ERA Moto Co | 1.1% |
| Fusion Graphix | 1.1% |
| 139 Designs | 1.1% |
| Roost MX | 1.0% |
| Factory Backing | 0.8% |
| Black Diamond | 0.7% |
| Aggressive Graphix | 0.5% |
| Decallab | 0.5% |
| N-Style | 0.5% |
| EVO MX | 0.5% |
| KTM Team Replica | 0.5% |
| MX Graphics | 0.5% |
| Scrub Designz | 0.5% |
| Adept | 0.5% |
| FMF | 0.4% |
| HBD Moto Grafx | 0.4% |
| OMX | 0.4% |
| 343 Graphics | 0.4% |
| Local Hero MX | 0.4% |
| Motopro Graphics | 0.4% |
| Pro Circuit | 0.4% |
| Spiral Graphix | 0.4% |
| 4MX Graphics | 0.3% |
| Husqvarna | 0.3% |
| KTM PowerParts | 0.3% |
| Motocal | 0.3% |
| Split Designs Co | 0.3% |
| Cor Moto | 0.3% |
| Armored Graphix | 0.2% |
| Black Heart MX | 0.2% |
| Danger UK | 0.2% |
| Dirt Digits | 0.2% |
| E-Sticky | 0.2% |
| Lime Nine | 0.2% |
| MotoConcepts | 0.2% |
| SSI Decals | 0.2% |
| Misc. / Fill-In | 16.0% |
TIRES:
| Will purchase within 12 months | 61.4% |
IF "YES," WHAT BRAND OF TIRES:
| Dunlop | 46.7% |
| Undecided | 13.6% |
| Michelin | 7.8% |
| Bridgestone | 6.0% |
| Pirelli | 4.6% |
| IRC | 4.5% |
| Maxxis | 3.2% |
| Kenda | 2.2% |
| Metzler | 1.4% |
| Motoz | 1.3% |
| Shinko | 1.3% |
| Hoosier | 1.2% |
| Tusk | 1.2% |
| Mitas | 1.2% |
| Continental | 0.5% |
| Plews Tyres | 0.5% |
| Golden Tyre | 0.5% |
| Rinaldi | 0.4% |
| Artrax | 0.3% |
| Misc. / Fill-In | 1.6% |
HANDLEBARS:
| Will purchase within 12 months | 21.0% |
IF "YES," WHAT BRAND OF HANDLEBARS:
| Renthal | 42.9% |
| Pro Taper | 25.5% |
| Undecided | 7.9% |
| ODI | 5.2% |
| Fasst Company/Flexx Handlebars | 3.9% |
| Mika Metals | 3.8% |
| Scar | 2.6% |
| Phoenix Handlebars | 1.9% |
| Neken | 0.9% |
| Tusk | 0.9% |
| KTM PowerParts | 0.7% |
| Husqvarna | 0.4% |
| Twisted Engineering | 0.4% |
| Acerbis | 0.3% |
| Fly | 0.3% |
| Moose Racing | 0.3% |
| Astra | 0.3% |
| Misc. / Fill-In | 1.9% |
GRIPS:
| Will purchase within 12 months | 44.2% |
IF "YES," WHAT BRAND OF GRIPS:
| ODI (including Emig) | 36.1% |
| Renthal | 23.4% |
| Undecided | 13.6% |
| Pro Taper | 10.1% |
| Pro Grip | 2.6% |
| Scott | 2.5% |
| Oury | 2.0% |
| Scar | 1.3% |
| Domino | 0.9% |
| OEM | 0.9% |
| A'ME | 0.6% |
| Fly | 0.6% |
| KTM PowerParts | 0.6% |
| Phoenix Handlebars | 0.5% |
| Husqvarna | 0.4% |
| Moose Racing | 0.4% |
| Mika Metals | 0.3% |
| O'Neal | 0.3% |
| Troy Lee Designs | 0.3% |
| Spider | 0.3% |
| Torc1 | 0.3% |
| Tusk | 0.3% |
| Bud Racing | 0.2% |
| Motion Pro | 0.2% |
| Misc. / Fill-In | 1.4% |
LEVERS:
| Will purchase within 12 months | 18.5% |
IF "YES," WHAT BRAND OF LEVERS:
| ASV | 24.6% |
| Undecided | 19.9% |
| ARC | 18.0% |
| OEM | 6.8% |
| Scar | 3.4% |
| Tusk | 3.4% |
| Works Connection | 3.1% |
| KTM PowerParts | 2.8% |
| Pro Taper | 2.5% |
| Magura | 1.9% |
| AS3 Performance | 1.2% |
| Pro Circuit | 1.2% |
| Motion Pro | 1.1% |
| Polisport | 1.1% |
| Flo Motorsports | 0.8% |
| GYTR | 0.8% |
| Renthal | 0.7% |
| Apico | 0.6% |
| Fly Hard Parts | 0.6% |
| Zeta | 0.6% |
| Streamline Industries | 0.4% |
| Torc1 | 0.4% |
| Enduro Engineering | 0.2% |
| Factor MRC | 0.2% |
| Hammerhead | 0.2% |
| Husqvarna | 0.2% |
| Moose Racing | 0.2% |
| MSR | 0.2% |
| Misc. / Fill-In | 2.8% |
CLUTCH:
| Will purchase within 12 months | 19.4% |
IF "YES," WHAT BRAND OF CLUTCH:
| Hinson | 23.6% |
| Rekluse | 22.6% |
| OEM | 20.3% |
| Undecided | 10.3% |
| Barnett | 4.9% |
| GYTR | 3.7% |
| Tusk | 3.3% |
| EBC | 2.6% |
| ProX | 2.1% |
| Boyesen | 1.4% |
| Wiseco | 1.4% |
| Moose Racing | 0.8% |
| DP | 0.6% |
| Bud Racing | 0.3% |
| KG | 0.3% |
| Magnum | 0.3% |
| STM | 0.2% |
| Misc. / Fill-In | 1.2% |
PISTON:
| Will purchase within 12 months | 27.6% |
IF "YES," WHAT BRAND OF PISTON:
| Wiseco | 24.6% |
| OEM | 19.3% |
| Vertex | 17.3% |
| Undecided | 10.1% |
| Wossner | 8.7% |
| ProX | 3.8% |
| KTM PowerParts | 2.7% |
| Athena | 2.4% |
| GYTR | 1.8% |
| Pro Circuit | 1.8% |
| JE | 1.4% |
| CP-Carrillo | 1.3% |
| Husqvarna | 1.0% |
| Namura | 0.7% |
| Cosworth | 0.6% |
| Mahle | 0.4% |
| S3 | 0.3% |
| Arias | 0.3% |
| Misc. / Fill-In | 1.7% |
FOOTPEGS:
| Will purchase within 12 months | 13.2% |
IF "YES," WHAT BRAND OF FOOTPEGS:
| Undecided | 23.6% |
| Fastway / Ankle Savers | 9.3% |
| IMS | 9.3% |
| Flo Motorsports | 9.1% |
| Raptor Titanium | 8.6% |
| Scar Racing | 6.3% |
| Pro Pegs Titanium | 4.6% |
| Fasst Company | 2.6% |
| Tusk | 2.6% |
| Pro Circuit | 2.3% |
| KTM PowerParts | 1.8% |
| Pro Taper | 1.8% |
| Works Connection | 1.7% |
| AS3 Performance | 1.2% |
| OEM | 1.2% |
| Moose Racing | 1.0% |
| PivotPegz | 1.0% |
| Akrapovic | 0.8% |
| Lightspeed | 0.8% |
| Warp 9 | 0.8% |
| Bud Racing | 0.7% |
| DRC / Zeta | 0.7% |
| Fly Hard Parts | 0.7% |
| Hammerhead | 0.5% |
| Moto Stuff | 0.5% |
| S3 | 0.5% |
| Talon | 0.3% |
| Turner | 0.3% |
| Misc. / Fill-In | 5.5% |
RIMS:
| Will purchase within 12 months | 11.0% |
IF "YES," WHAT BRAND OF RIMS:
| Excel | 26.5% |
| D.I.D | 18.8% |
| Undecided | 14.1% |
| Dubya | 13.7% |
| Tusk | 7.1% |
| Warp 9 | 5.5% |
| OEM | 1.8% |
| Pro-Wheel | 1.8% |
| SM Pro | 1.8% |
| Sun | 1.8% |
| BBR | 0.9% |
| Bud Racing | 0.9% |
| MX Champ | 0.7% |
| Alpina | 0.4% |
| DWT | 0.4% |
| G-Force Richter | 0.4% |
| Moose Racing | 0.4% |
| Psychic MX | 0.4% |
| DNA | 0.2% |
| Misc. / Fill-In | 2.4% |
HUBS:
| Will purchase within 12 months | 6.1% |
IF "YES," WHAT BRAND OF HUBS:
| Undecided | 20.0% |
| Dubya | 18.8% |
| Talon | 9.8% |
| Kite | 7.5% |
| Excel Pro Series G2 | 6.3% |
| Haan | 6.3% |
| OEM | 4.7% |
| Tusk | 4.3% |
| FasterUSA | 3.9% |
| Warp 9 | 3.5% |
| SM Pro Wheels | 2.4% |
| Pro-Wheel | 2.0% |
| DNA | 1.2% |
| MX Champ | 1.2% |
| Bud Racing | 0.8% |
| Krieg | 0.8% |
| Psychic MX | 0.8% |
| G-Force Richter | 0.4% |
| RAD Mfg. | 0.4% |
| TCR | 0.4% |
| Misc. / Fill-In | 4.7% |
SPROCKET:
| Will purchase within 12 months | 41.3% |
IF "YES," WHAT BRAND OF SPROCKET:
| Renthal | 30.9% |
| Undecided | 16.1% |
| Dirt Tricks | 11.1% |
| JT | 7.7% |
| Sunstar | 5.3% |
| Supersprox | 5.0% |
| Primary Drive | 2.7% |
| Pro Taper | 2.3% |
| Mika Metals | 1.8% |
| KTM PowerParts | 1.6% |
| OEM | 1.6% |
| Scar | 1.5% |
| ProX | 1.3% |
| Vortex | 1.1% |
| DDC | 0.7% |
| Moto-Master | 0.7% |
| Sidewinder | 0.7% |
| Iron Man | 0.6% |
| RK | 0.6% |
| Talon | 0.6% |
| GYTR | 0.6% |
| Sprocket Specialists | 0.6% |
| AFAM | 0.5% |
| Fire Power | 0.5% |
| Chain Gang | 0.3% |
| Tag | 0.3% |
| Husqvarna | 0.2% |
| Turner | 0.2% |
| Misc. / Fill-In | 2.8% |
CHAIN:
| Will purchase within 12 months | 45.2% |
IF "YES," WHAT BRAND OF CHAIN:
| DID | 41.0% |
| Renthal | 14.8% |
| Undecided | 14.1% |
| RK Chain | 7.9% |
| Primary Drive | 3.9% |
| Regina | 2.8% |
| EK | 2.6% |
| Fire Power | 1.5% |
| Sunstar | 1.4% |
| Pro Taper | 1.4% |
| Mika Metals | 1.0% |
| ProX | 1.0% |
| KTM PowerParts | 0.9% |
| JT | 0.7% |
| GYTR | 0.6% |
| Tusk | 0.6% |
| Moose Racing | 0.5% |
| Parts Unlimited | 0.5% |
| CZ | 0.4% |
| Tsubaki | 0.4% |
| Sidewinder | 0.3% |
| Husqvarna | 0.3% |
| MSR | 0.2% |
| Misc. / Fill-In | 1.1% |
BRAKES PADS:
| Will purchase within 12 months | 32.5% |
IF "YES," WHAT BRAND OF BRAKES:
| EBC | 26.0% |
| OEM | 17.6% |
| Undecided | 17.2% |
| Brembo | 8.4% |
| Galfer | 7.9% |
| Braking | 4.7% |
| DP Brakes | 2.9% |
| KTM PowerParts | 2.9% |
| Tusk | 2.6% |
| Moto-Master | 2.0% |
| Renthal | 1.2% |
| ProX | 1.2% |
| Ferodo | 0.9% |
| SBS Brakes | 0.9% |
| Husqvarna | 0.6% |
| Moose Racing | 0.6% |
| Pro Taper | 0.6% |
| Nissin | 0.2% |
| Mika Metals | 0.2% |
| Warp 9 | 0.2% |
| Misc. / Fill-In | 1.1% |
BRAKE ROTORS:
| Will purchase within 12 months | 23.2% |
IF "YES," WHAT BRAND OF BRAKE ROTORS:
| Galfer | 21.5% |
| Undecided | 17.4% |
| Braking | 13.3% |
| Brembo | 8.2% |
| OEM | 7.5% |
| EBC | 7.2% |
| Moto-Master | 6.8% |
| Tusk | 4.8% |
| KTM PowerParts | 2.7% |
| Dirt Tricks | 2.0% |
| Moose Racing | 1.7% |
| Moto Stuff | 1.4% |
| ProX | 1.4% |
| Bullet Proof Designs | 1.0% |
| DP Brakes | 1.0% |
| JT | 0.7% |
| All Balls | 0.3% |
| Race-Driven | 0.3% |
| SBS | 0.3% |
| Misc. / Fill-In | 0.3% |
PLASTICS:
| Will purchase within 12 months | 23.9% |
IF "YES," WHAT BRAND OF PLASTICS:
| Acerbis | 38.3% |
| Undecided | 14.2% |
| UFO | 13.4% |
| OEM | 8.6% |
| Polisport | 8.2% |
| Cycra | 5.5% |
| KTM PowerParts | 2.8% |
| DC Plastics | 2.3% |
| RTech | 1.7% |
| Husqvarna | 1.2% |
| MX Plastics | 1.2% |
| Preston Petty Products | 0.7% |
| Maier | 0.4% |
| TX Race | 0.4% |
| VMX | 0.4% |
| Misc. / Fill-In | 0.6% |
HANDGUARDS:
| Will purchase within 12 months | 13.3% |
IF "YES," WHAT BRAND OF HANDGUARDS:
| Acerbis | 32.4% |
| Undecided | 20.9% |
| Cycra | 16.0% |
| Tusk, Enduro Engineering | 7.2% |
| Bark Buster | 6.2% |
| KTM PowerParts | 4.6% |
| Moose Racing | 2.3% |
| Renthal | 2.0% |
| OEM | 1.5% |
| Polisport | 1.3% |
| UFO | 1.1% |
| Pro Taper | 1.0% |
| Zeta | 1.0% |
| Fastway | 0.7% |
| Dirt Tricks | 0.5% |
| PowerMadd | 0.5% |
| Sicass Racing | 0.5% |
| Misc. / Fill-In | 0.5% |
SEAT OR SEAT COVER:
| Will purchase within 12 months | 25.7% |
IF "YES," WHAT SEAT OR SEAT COVER:
| Seat | 29.1% |
| Seat cover | 70.9% |
IF "SEAT," WHAT BRAND:
| Guts | 39.1% |
| Seat Concepts | 21.5% |
| Undecided | 17.0% |
| KTM PowerParts | 4.8% |
| OEM | 4.2% |
| SDG | 2.4% |
| Acerbis | 2.1% |
| MotoSeat | 1.7% |
| Polisport | 1.4% |
| Enduro Engineering | 1.0% |
| Moose Racing | 0.7% |
| Factory Backing | 0.3% |
| Husqvarna | 0.3% |
| Psychic MX | 0.3% |
| Think | 0.3% |
| Misc. / Fill-In | 2.8% |
IF "SEAT COVER," WHAT BRAND:
| Guts | 39.2% |
| Undecided | 18.8% |
| Thrill Seekers | 7.8% |
| Seat Concepts | 2.8% |
| MotoSeat | 2.7% |
| D'cor Visuals | 2.4% |
| Throttle Jockey | 2.4% |
| Factory Effex | 2.0% |
| DeCal Works | 1.6% |
| Acerbis | 1.1% |
| KTM PowerParts | 1.1% |
| OEM | 1.1% |
| Seco | 1.1% |
| SKDA | 1.1% |
| 1 Gripper | 1.0% |
| Enjoy Mfg | 1.0% |
| SDG | 1.0% |
| Tecnosel | 1.0% |
| Backyard Designs | 0.8% |
| Blackbird | 0.7% |
| Ceet | 0.7% |
| Attack Graphics | 0.6% |
| 180 Decals | 0.4% |
| Evo-MX | 0.4% |
| Factory Seat | 0.4% |
| MotoSport | 0.4% |
| N-Style | 0.4% |
| Bud Racing | 0.3% |
| Fusion Graphix | 0.3% |
| One Industries | 0.3% |
| Saddlemen | 0.3% |
| Traction MX | 0.3% |
| Misc. / Fill-In | 4.4% |
TRIPLE CLAMP:
| Will purchase within 12 months | 7.2% |
IF "YES," WHAT BRAND OF TRIPLE CLAMP:
| X-Trig | 27.8% |
| Ride Engineering | 15.4% |
| Undecided | 14.7% |
| Luxon MX | 12.5% |
| Scar Racing | 10.3% |
| Pro Circuit | 4.4% |
| KTM PowerParts | 4.0% |
| Bud Racing | 1.1% |
| Moose Racing | 1.1% |
| OEM | 1.1% |
| Husqvarna | 0.7% |
| NEKEN | 0.7% |
| Misc. / Fill-In | 6.2% |
SUSPENSION SERVICE:
| Will purchase within 12 months | |
| Yes | 38.4% |
IF "YES," WHAT SUSPENSION COMPANY DO YOU PLAN TO USE:
| Undecided | 19.9% |
| Factory Connection | 8.7% |
| Race Tech | 7.8% |
| Enzo | 4.8% |
| JBI Suspension | 2.1% |
| Pro-Action | 1.8% |
| Pro Circuit | 1.7% |
| MX-Tech | 1.6% |
| Öhlins | 1.5% |
| 707 Racing | 1.4% |
| RG3 | 1.4% |
| TBT | 1.4% |
| EVO | 1.3% |
| REP | 1.2% |
| One17 | 1.0% |
| WP, North America | 1.0% |
| AHM Factory Services | 0.8% |
| Precision Concepts | 0.8% |
| Shock Therapy | 0.8% |
| Noleen | 0.7% |
| Division MX | 0.6% |
| K-Tech | 0.6% |
| Kreft Moto | 0.6% |
| Checkpoint | 0.5% |
| Enduro Engineering | 0.5% |
| Powerband Racing | 0.5% |
| Feine Tune | 0.5% |
| WER | 0.5% |
| A1 Racing | 0.4% |
| Fastlap | 0.4% |
| Fox Factory | 0.4% |
| PR2 | 0.4% |
| Protune Suspension | 0.4% |
| Slavens Racing | 0.4% |
| Superior Suspension Settings | 0.4% |
| ESP | 0.3% |
| MCR | 0.3% |
| Pinnacle | 0.3% |
| TZR | 0.3% |
| 812 Suspension | 0.3% |
| Airborne Suspension | 0.3% |
| Chad's Offroad | 0.3% |
| Enduro Spec | 0.3% |
| House of Horsepower | 0.3% |
| Independent Race Shop | 0.3% |
| JMR Suspension | 0.3% |
| KPS | 0.3% |
| KTM World | 0.3% |
| Litz Racing | 0.3% |
| MCD | 0.3% |
| N2Dirt Suspension | 0.3% |
| Pro-Moto | 0.3% |
| Solid Performance | 0.3% |
| Speed Technologies | 0.3% |
| TF Racing | 0.3% |
| Bonzi | 0.3% |
| Too Tech | 0.3% |
| Total Control | 0.3% |
| Dyno Time | 0.2% |
| JM Racing | 0.2% |
| Willie Manning | 0.2% |
| Merge Racing | 0.2% |
| MPE | 0.2% |
| Schmidt Performance | 0.2% |
| Six 12 | 0.2% |
| Tech Care | 0.2% |
| Technical Touch | 0.2% |
| WMR Competition Performance | 0.2% |
| Misc. / Fill-In | 22.1% |
ENGINE SERVICE:
| Will purchase within 12 months | 9.9% |
IF "YES," WHAT ENGINE COMPANY DO YOU PLAN TO USE:
| Undecided | 21.0% |
| Twisted Development | 9.5% |
| Pro Circuit | 7.8% |
| Tom Morgan Racing | 4.5% |
| Eric Gorr | 2.2% |
| Haeseker Racing | 1.4% |
| MCD Racing | 1.4% |
| OEM Dealer | 1.4% |
| Varner | 1.4% |
| XPR | 1.4% |
| Big Bore Thumpers | 1.1% |
| JM Racing | 1.1% |
| Lynk's Racing | 1.1% |
| Tokyo Mods | 1.1% |
| WMR Competition Performance | 1.1% |
| AHM Factory Services | 0.8% |
| DH1 Mods | 0.8% |
| HP Race Development | 0.8% |
| Millennium Technologies | 0.8% |
| LA Sleeve | 0.6% |
| Langston Performance | 0.6% |
| R&D Racing | 0.6% |
| Race Tech | 0.6% |
| Yoshimura | 0.6% |
| Bill's Pipes | 0.3% |
| Bondi | 0.3% |
| Dick's Racing | 0.3% |
| JGRMX | 0.3% |
| LCS Racing | 0.3% |
| MX Zone | 0.3% |
| PDR | 0.3% |
| Power Seal USA | 0.3% |
| TBT | 0.3% |
| Tom Zont Racing | 0.3% |
| Misc. / Fill-In | 33.3% |
BIKE STAND:
| Will purchase within 12 months | 11.1% |
IF "YES," WHAT BRAND OF BIKE STAND:
| Undecided | 39.5% |
| Matrix Concepts | 12.3% |
| Harbor Freight | 6.3% |
| Scar | 6.0% |
| Acerbis | 4.0% |
| Risk Racing | 3.5% |
| Fire Power | 3.0% |
| Polisport | 2.3% |
| Tusk | 2.3% |
| Pro Circuit | 2.0% |
| FMF | 1.5% |
| KTM PowerParts | 1.5% |
| 24mx | 1.3% |
| Akrapovic | 1.3% |
| MotoSport | 1.3% |
| Universal | 1.0% |
| Works Connection | 1.0% |
| ASV | 0.8% |
| Excel Pro Series | 0.8% |
| ICW | 0.8% |
| Pit Posse | 0.8% |
| Cycra | 0.5% |
| DRC | 0.5% |
| Mad Racing | 0.5% |
| Moose Racing | 0.5% |
| MotoConcepts | 0.5% |
| RTech | 0.5% |
| Bud Racing | 0.3% |
| HP Tools | 0.3% |
| Husqvarna | 0.3% |
| OEM | 0.3% |
| Rhino Racing | 0.3% |
| Misc. / Fill-In | 3.0% |
FUEL TYPE:
| Pump gas | 74.8% |
| Race fuel | 25.2% |
IF "RACE FUEL," WHAT BRAND OF FUEL:
| VP Racing Fuels | 54.8% |
| Sunoco | 12.7% |
| Avgas | 5.4% |
| Renegade | 4.3% |
| BP | 3.6% |
| ETS | 3.1% |
| Shell | 2.6% |
| KTM Racing Fuel | 1.5% |
| Klotz | 1.3% |
| Dragon | 1.2% |
| Aspen | 0.9% |
| Elf | 0.9% |
| Torco | 0.9% |
| Monster | 0.7% |
| Rocket Fuel | 0.7% |
| Trick | 0.7% |
| Fuel Factory | 0.6% |
| Gulf | 0.6% |
| Turbo Blue | 0.3% |
| Misc. / Fill-In | 3.4% |
FAVORITE OIL:
| Maxima | 16.9% |
| Amsoil | 9.9% |
| Motul | 8.9% |
| Undecided | 7.6% |
| Motorex | 7.5% |
| Yamalube | 6.9% |
| Bel-Ray | 6.2% |
| KTM / Motorex | 4.8% |
| Castrol | 4.6% |
| Hondaline | 3.5% |
| Shell Rotella | 3.3% |
| Klotz | 2.4% |
| Lucas | 2.2% |
| Mobil | 1.5% |
| Liqui Moly | 1.4% |
| Kawasaki | 1.3% |
| Spectro | 1.1% |
| Blud Lubricants | 0.9% |
| Ipone | 0.9% |
| Penrite | 0.9% |
| Redline | 0.8% |
| Putoline | 0.8% |
| Valvoline | 0.8% |
| Blendzall | 0.7% |
| Silkolene | 0.4% |
| Royal Purple | 0.3% |
| VP Lubricants | 0.3% |
| Ecstar | 0.3% |
| Rock Oil | 0.3% |
| Misc. / Fill-In | 2.7% |
FAVORITE CHAIN LUBE:
| Maxima | 26.3% |
| Undecided | 14.3% |
| Bel-Ray | 13.5% |
| Motul | 5.1% |
| WD-40 | 5.1% |
| Motorex | 4.2% |
| Amsoil | 3.2% |
| KTM / Motorex | 3.1% |
| PJ1 | 2.7% |
| Yamalube | 2.5% |
| Honda OEM | 2.4% |
| Lucas Oil | 2.0% |
| Castrol | 1.9% |
| Muc-off | 1.4% |
| Ipone | 1.0% |
| Putoline | 0.9% |
| Sikolene | 0.8% |
| Klotz | 0.7% |
| Renthal | 0.6% |
| Blud Lubricants | 0.5% |
| Penrite | 0.5% |
| Dumonde Tech | 0.5% |
| Champion | 0.4% |
| DuPont | 0.4% |
| Tri-Flow | 0.3% |
| Kal-Guard | 0.3% |
| Spectro | 0.3% |
| Napa | 0.2% |
| Rock Oil | 0.2% |
| Bo Motor-Oil | 0.2% |
| Misc. / Fill-In | 2.9% |
FAVORITE AIR FILTER:
| Twin Air | 49.0% |
| Undecided | 10.3% |
| K&N | 8.6% |
| No Toil | 5.9% |
| UNI | 5.4% |
| Pro Filter | 3.9% |
| OEM | 3.3% |
| FunnelWeb | 2.6% |
| HiFlo | 2.0% |
| DT1 | 1.7% |
| Tusk | 1.6% |
| Yamaha GYTR | 1.0% |
| Acerbis | 0.8% |
| ProX | 0.7% |
| Moose Racing | 0.5% |
| Moto Air | 0.5% |
| Putoline | 0.3% |
| PC Racing | 0.3% |
| FilGuard | 0.2% |
| DNA | 0.2% |
| MSR | 0.2% |
| Misc. / Fill-In | 1.1% |
FAVORITE ENGINE COOLANT:
| Engine Ice | 27.5% |
| Undecided | 21.0% |
| Maxima | 5.8% |
| Automotive antifreeze | 4.5% |
| Evans Waterless | 4.2% |
| KTM / Motorex | 3.7% |
| Motorex | 3.5% |
| OEM | 3.2% |
| Honda | 3.0% |
| Motul | 2.9% |
| Yamalube Yamacool | 2.8% |
| Bel-Ray Moto Chill | 2.6% |
| Amsoil | 2.2% |
| Prestone | 2.1% |
| Peak | 2.1% |
| Castrol | 1.5% |
| Red Line / Water Wetter | 1.2% |
| Twin Air IceFlow | 1.0% |
| Putoline | 0.7% |
| VP Stay Frosty | 0.6% |
| Royal Purple Purple Ice | 0.5% |
| Penrite | 0.4% |
| Water | 0.4% |
| Liquid Performance | 0.4% |
| Silkolene | 0.4% |
| Elf | 0.3% |
| Suzuki | 0.3% |
| Misc. / Fill-In | 1.2% |
| DO YOU USE OR ARE YOU INTERESTED IN ANY OF THESE PRODUCTS? | |
| Electrolytes | 43.8% |
| None | 42.2% |
| Vitamins/supplements | 36.2% |
| Energy bars | 30.1% |
| Protein/whey protein | 26.5% |
| Recovery powders | 24.7% |
| CBD | 15.2% |
| Misc. / Fill-In | 1.3% |
POWERSPORTS ACTIVITY
OWN A STREET BIKE:
| Yes | 35.5% |
IF "YES," WHAT BRAND OF STREET BIKE:
| Harley Davidson | 17.6% |
| Honda | 17.5% |
| Yamaha | 16.1% |
| Suzuki | 8.5% |
| Kawasaki | 7.7% |
| BMW | 6.8% |
| KTM | 6.5% |
| Triumph | 4.4% |
| Ducati | 3.6% |
| Husqvarna | 2.3% |
| Aprilla | 1.7% |
| Indian | 1.2% |
| Buell | 0.7% |
| Moto Guzzi | 0.4% |
| Royal Enfield | 0.4% |
| Victory | 0.4% |
| Husaberg | 0.3% |
| Vespa | 0.3% |
| Derbi | 0.2% |
| Misc. / Fill-In | 3.1% |
PLAN TO BUY A STREET BIKE IN THE NEXT 12 MONTHS:
| Yes | 8.0% |
IF "YES," WHAT BRAND OF STREET BIKE:
| Undecided | 19.1% |
| Yamaha | 14.7% |
| Honda | 13.2% |
| Harley Davidson | 11.0% |
| Kawasaki | 8.1% |
| Suzuki | 5.5% |
| BMW | 5.1% |
| Ducati | 4.8% |
| Aprilla | 3.3% |
| Triumph | 3.3% |
| KTM | 2.9% |
| Husqvarna | 2.6% |
| Buell | 0.7% |
| Indian | 0.7% |
| Victory | 0.7% |
| Custom | 0.4% |
| Royal Enfield | 0.4% |
| Misc. / Fill-In | 3.3% |
OWN A SIDE x SIDE / UTV:
| Yes | 12.9% |
IF "YES," WHAT BRAND OF SIDE x SIDE / UTV:
| Polaris | 38.1% |
| Kawasaki | 13.8% |
| Can-Am | 13.1% |
| Yamaha | 13.1% |
| Honda | 11.2% |
| Artic Cat | 2.5% |
| Kubota | 1.8% |
| John Deere | 1.6% |
| CF Moto | 1.4% |
| Misc. / Fill-In | 3.4% |
PLAN TO BUY A SIDE x SIDE / UTV IN THE NEXT 12 MONTHS:
| Yes | 2.7% |
IF "YES," WHAT BRAND OF SIDE x SIDE / UTV:
| Can-Am | 21.3% |
| Polaris | 20.2% |
| Undecided | 18.0% |
| Yamaha | 13.5% |
| Honda | 11.2% |
| Kawasaki | 11.2% |
| Artic Cat | 2.2% |
| CF Moto | 1.1% |
| Kubota | 1.1% |
OWN AN ATV:
| Yes | 20.9% |
IF “YES,” WHAT TYPE OF ATV:
| Utility | 63.3% |
| Sport | 36.8% |
IF “YES,” WHAT BRAND OF ATV:
| Honda | 32.4% |
| Yamaha | 23.9% |
| Polaris | 13.6% |
| Suzuki | 9.2% |
| Kawasaki | 6.4% |
| Can-Am | 6.0% |
| Artic Cat | 2.2% |
| CF Moto | 1.0% |
| Bombardier | 0.7% |
| Kymco | 0.6% |
| Eton | 0.4% |
| KTM | 0.3% |
| Misc. / Fill-In | 3.2% |
PLAN TO BUY AN ATV IN THE NEXT 12 MONTHS:
| Yes | 2.7% |
IF “YES,” WHAT TYPE OF ATV:
| Sport | 47.7% |
| Utility | 35.2% |
| Undecided | 17.1% |
IF “YES,” WHAT BRAND OF ATV:
| Honda | 28.4% |
| Yamaha | 22.7% |
| Undecided | 20.5% |
| Suzuki | 8.0% |
| Polaris | 5.7% |
| Kawasaki | 4.5% |
| Can-Am | 3.4% |
| Bombardier | 2.3% |
| CF Moto | 1.1% |
| Misc. / Fill-In | 3.4% |
NON-MOTO ACTIVITIES
OWN A MOUNTAIN BIKE:
| Yes | 55.1% |
PRIMARY MOUNTAIN BIKE:
| Regular | 81.0% |
| eMTB | 19.1% |
PLAN TO BUY A MOUNTAIN BIKE IN THE NEXT 12 MONTHS:
| Yes | 14.8% |
DO YOU PLAN TO BUY A REGULAR OR EMTB:
| Regular | 48.7% |
| eMTB | 51.3% |
IF "YES," WHAT BRAND OF MOUNTAIN BIKE:
| Undecided | 23.4% |
| Specialized | 20.0% |
| Santa Cruz | 6.8% |
| Trek | 6.4% |
| Canyon | 3.0% |
| Gas Gas | 3.0% |
| Pivot | 3.0% |
| Yamaha | 3.0% |
| YT Industries | 2.3% |
| Intense | 1.9% |
| Norco | 1.9% |
| Scott | 1.9% |
| Cannondale | 1.5% |
| Commencal | 1.1% |
| Diamondback | 1.1% |
| Evil | 1.1% |
| Giant | 1.1% |
| Husqvarna | 1.1% |
| Ibis | 1.1% |
| Mondraker | 1.1% |
| Rocky Mountain | 1.1% |
| Transition | 1.1% |
| Zerode | 1.1% |
| GT | 0.8% |
| Knolly | 0.8% |
| Airborne | 0.4% |
| Banshee | 0.4% |
| BMC | 0.4% |
| Cube | 0.4% |
| Devinci | 0.4% |
| Fezzari | 0.4% |
| Ghost | 0.4% |
| Jamis | 0.4% |
| KTM | 0.4% |
| Lapierre | 0.4% |
| Marin | 0.4% |
| Niner | 0.4% |
| Orbea | 0.4% |
| Salsa | 0.4% |
| Scor | 0.4% |
| Starling | 0.4% |
| Yeti | 0.4% |
| Misc. / Fill-In | 2.6% |
NON-MOTO ACTIVITIES IN WHICH YOU PARTICIPATE OR FOLLOW:
| Mountain Biking | 39.3% |
| Camping | 39.0% |
| Shooting | 32.7% |
| Fishing | 31.9% |
| Walking | 29.9% |
| Hiking | 29.4% |
| Golf | 21.5% |
| Boating | 21.4% |
| Hunting | 20.9% |
| Video Gaming | 20.4% |
| Swimming | 18.5% |
| Moto GP | 15.9% |
| Running | 15.7% |
| Football | 14.6% |
| Formula 1 | 13.8% |
| Baseball | 12.5% |
| Skiing | 12.1% |
| Drag Racing | 11.7% |
| Snowboarding | 11.7% |
| Bowling | 11.6% |
| Side by sides | 11.6% |
| BMX | 11.1% |
| Road Cycling | 10.9% |
| Kayaking | 10.8% |
| Basketball | 10.6% |
| Body Building | 10.3% |
| Snowmobiling | 9.9% |
| Karting | 9.7% |
| Jet Skiing | 9.5% |
| RC | 9.5% |
| Hockey | 9.5% |
| NASCAR | 8.0% |
| Quads | 7.7% |
| Off-Road Truck Racing | 7.3% |
| MMA | 7.2% |
| Skateboarding | 7.1% |
| Surfing | 6.7% |
| Indy Car | 6.6% |
| Wakeboarding | 6.1% |
| Soccer | 6.0% |
| CrossFit | 5.9% |
| Rally | 5.9% |
| Boxing | 5.6% |
| Climbing | 5.4% |
| Waterskiing | 4.7% |
| Tennis | 4.4% |
| Horseback Riding | 4.2% |
| Paintball | 3.9% |
| Autocross | 3.6% |
| Scuba Diving | 3.3% |
| Snow Biking | 2.8% |
| Rugby | 2.4% |
| Sailing | 1.8% |
| Lacrosse | 1.3% |
| Cricket | 1.1% |
| Pickleball | 0.3% |
| Misc. / Fill-In | 5.1% |