2022 Vital MX
Audience Survey Results
This survey was conducted on Vital MX, May-July 2022. Responses were limited to one per person. Results were tabulated from over 7,500 surveys.
Also, check out our 2012-2022 audience survey trends here.
OVERVIEW
Demographics:
| Raced in the Past 12 Months | 38.9% |
| Have Kids in Household that Ride | 31.0% |
| Will Buy a New Bike in the Next Year | 40.4% |
| Will Buy New Riding Gear in the Next Year | 62.8% |
| Avg. Household Income | $122,762 |
Select Product Category Winners:
| Next Bike to Buy | 24.5% KTM |
| Next Bike to Buy, 250 | 29.5% YAMAHA |
| Next Bike to Buy, 450 | 23.5% YAMAHA |
| Riding Gear to Buy | 13.0% FOX |
| Helmet to Buy | 19.9% BELL |
| Exhaust to Buy | 41.7% FMF |
Demographic Information
Gender:
| Male | 98.0% |
| Female | 2.0% |
Marital Status:
| Married | 62.0% |
| Single | 38.0% |
Age:
| Average | 43 |
| Median | 44 |
| 19 or under | 5.4% |
| 20-29 | 12.8% |
| 30-39 | 21.4% |
| 40-49 | 18.5% |
| 50-59 | 23.8% |
| 60 or older | 18.0% |
Years Riding:
| Less than a year | 1.3% |
| 1-2 years | 2.4% |
| 3-5 years | 4.7% |
| 6-10 years | 8.1% |
| 11-15 years | 9.3% |
| 16-20 years | 11.9% |
| 21 or more years | 62.2% |
Kids in household that ride:
| Under 18 | 31.0% |
Number of Kids in household that ride:
| 1 | 46.8% |
| 2 | 38.8% |
| 3 | 10.5% |
| 4 | 3.9% |
Household Income:
| Average | $122,762 |
| Median | $87,500 |
| Under $25,000 | 5.0% |
| $25,001-$50,000 | 9.3% |
| $50,001-$75,000 | 13.1% |
| $75,001-$100,000 | 16.7% |
| $100,001-$125,000 | 12.5% |
| $125,001-$150,000 | 11.6% |
| $150,001-$175,000 | 7.8% |
| $175,001-$200,000 | 6.9% |
| $200,001-$225,000 | 5.1% |
| $225,001-$250,000 | 2.9% |
COUNTRIES, SURVEY RESPONSES:
| United States | 75.8% |
| Canada | 6.3% |
| Australia | 4.6% |
| United Kingdom | 2.1% |
| New Zealand | 1.9% |
| Germany | 1.1% |
| Netherlands | 0.9% |
| Italy | 0.6% |
| South Africa | 0.5% |
| Sweden | 0.5% |
STATES, SURVEY RESPONSES:
| California | 17.4% |
| Texas | 6.1% |
| Michigan | 4.6% |
| Pennsylvania | 4.4% |
| Ohio | 4.3% |
| Florida | 4.3% |
| Washington | 4.2% |
| Arizona | 3.1% |
| Oregon | 3.1% |
| Utah | 2.8% |
COUNTRIES, SITE TRAFFIC:
| United States | 62.5% |
| Australia | 7.7% |
| United Kingdom | 6.6% |
| Canada | 5.7% |
| France | 1.4% |
| New Zealand | 1.3% |
| Sweden | 1.3% |
| Germany | 1.2% |
| Netherlands | 1.0% |
| Italy | 0.9% |
STATES, SITE TRAFFIC:
| California | 15.4% |
| Texas | 6.6% |
| New York | 5.6% |
| Washington | 5.1% |
| Florida | 4.5% |
| Illinois | 4.1% |
| Pennsylvania | 4.0% |
| Michigan | 3.5% |
| Georgia | 3.4% |
| North Carolina | 3.3% |
Non-Moto Activities In Which You Participate Or Follow:
| Mountain Biking | 44.4% |
| Camping | 40.9% |
| Hiking | 30.2% |
| Walking | 30.0% |
| Shooting | 29.8% |
| Fishing | 29.3% |
| Swimming | 22.7% |
| Boating | 21.9% |
| Golf | 21.7% |
| Video Gaming | 21.4% |
| Hunting | 19.3% |
| Running | 18.8% |
| Moto GP | 18.6% |
| Formula 1 | 16.8% |
| Road Cycling | 15.7% |
| BMX | 14.9% |
| Snowboarding | 13.8% |
| Football | 12.9% |
| Skiing | 12.5% |
| Basketball | 12.2% |
| Baseball | 11.9% |
| Side by sides | 11.8% |
| Kayaking | 11.8% |
| Karting | 11.1% |
| Bowling | 10.9% |
| Drag Racing | 10.7% |
| Jet Skiing | 10.7% |
| Snowmobiling | 10.5% |
| Body Building | 10.5% |
| Skateboarding | 10.0% |
| Hockey | 9.5% |
| RC | 8.9% |
| Surfing | 8.7% |
| NASCAR | 8.4% |
| Off-Road Truck Racing | 8.4% |
| CrossFit | 8.2% |
| Quads | 8.2% |
| Wakeboarding | 7.9% |
| Indy Car | 7.4% |
| Soccer | 7.3% |
| MMA | 7.0% |
| Climbing | 6.3% |
| Rally | 6.0% |
| Waterskiing | 5.6% |
| Tennis | 5.3% |
| Boxing | 5.3% |
| Autocross | 4.5% |
| Horseback Riding | 4.3% |
| Scuba Diving | 3.9% |
| Paintball | 3.8% |
| Snow Biking | 3.5% |
| Sailing | 2.5% |
| Rugby | 2.0% |
| Lacrosse | 1.2% |
| Cricket | 1.0% |
| Misc. / Fill-In | 5.8% |
Main Sources Of Motocross Information:
| Motocross web sites | 78.8% |
| Social Media | 59.6% |
| Friends | 51.4% |
| Being at the track/races/events | 48.9% |
| Podcasts | 43.5% |
| Magazines | 40.7% |
| Television | 33.8% |
| Local shop | 28.3% |
| Manufacturer web sites | 27.2% |
| E-commerce web sites | 13.1% |
| Manufacturer catalogs | 7.6% |
| E-Commerce catalogs | 4.4% |
| Misc. / Fill-In | 3.0% |
Own A Motocross Bike:
| Yes | 85.5% |
Motocross Bike Currently Owned:
| Yamaha | 23.2% |
| KTM | 21.4% |
| Honda | 21.0% |
| Kawasaki | 12.2% |
| Husqvarna | 8.0% |
| Suzuki | 6.3% |
| Gas Gas | 2.9% |
| Beta | 1.3% |
| TM | 0.6% |
| Sherco | 0.4% |
| CZ | 0.3% |
| Maico | 0.3% |
| BMW | 0.2% |
| Bultaco | 0.2% |
| Cobra | 0.1% |
| Misc. / Fill-In | 1.6% |
Motocross Activity
Own a motocross bike:
| Yes | 85.5% |
Motocross Bike Currently Owned:
| Yamaha | 23.2% |
| KTM | 21.4% |
| Honda | 21.0% |
| Kawasaki | 12.2% |
| Husqvarna | 8.0% |
| Suzuki | 6.3% |
| Gas Gas | 2.9% |
| Beta | 1.3% |
| TM | 0.6% |
| Sherco | 0.4% |
| CZ | 0.3% |
| Maico | 0.3% |
| BMW | 0.2% |
| Bultaco | 0.2% |
| Cobra | 0.1% |
| Misc. / Fill-In | 1.6% |
Size of Primary Bike:
| 50-85 | 2.8% |
| 100-110 | 0.9% |
| 125 | 8.2% |
| 150 | 1.4% |
| 200-230 | 2.0% |
| 250 | 35.0% |
| 300 | 6.4% |
| 350 | 7.0% |
| 400 | 1.4% |
| 450 | 28.3% |
| 500 or bigger | 4.9% |
| Misc. / Fill-In | 1.4% |
Primary Bike 2-stroke or 4-stroke:
| 2-Stroke | 38.8% |
| 4-Stroke | 61.2% |
Total Dirt/Motocross Bikes in Household:
| Average | 2.9 |
| 1 | 23.4% |
| 2 | 24.6% |
| 3 | 18.2% |
| 4 | 12.0% |
| 5 or more | 21.8% |
Type of Dirt/Motocross Bikes in Household:
| Motocross | 83.1% |
| Off-Road (enduro, trail, XC) | 42.6% |
| Pit Bike | 19.6% |
| Vintage | 15.9% |
| Dual-Sport | 15.6% |
| Trials | 4.9% |
| Supermoto | 3.7% |
| Flat Track | 2.7% |
| Adventure | 0.3% |
| Misc. / Fill-In | 2.2% |
Where Normally Buy New Parts:
| Online / mail-order retailer | 56.7% |
| Local shop | 37.0% |
| Direct from manufacturer | 6.3% |
Mail-Order Users Buy From Most:
| Rocky Mountain ATV/MC | 41.2% |
| MotoSport | 19.2% |
| Undecided | 8.6% |
| 24MX | 3.9% |
| Amazon | 3.9% |
| Ebay | 3.4% |
| MX Store | 2.3% |
| BTO Sports | 1.9% |
| Chaparral | 1.9% |
| Dennis Kirk | 1.7% |
| Revzilla | 1.4% |
| FortNine | 1.3% |
| DirtBikeBitz | 0.9% |
| Motorcycle Superstore | 0.7% |
| AOMC | 0.5% |
| Bike Bandit | 0.4% |
| Bob’s Cycle Supply | 0.4% |
| Moto X Outlet | 0.4% |
| Partzilla | 0.4% |
| Babbits | 0.3% |
| JP Cycles | 0.3% |
| Royal Distributing | 0.3% |
| Ronnie’s Mail Order | 0.2% |
Sources Used For Product Research:
| Motocross web sites / online product reviews | 72.5% |
| Riding friends | 44.5% |
| Social media | 43.5% |
| Magazines | 40.4% |
| Manufacturer websites | 37.1% |
| Local motorcycle shop | 34.0% |
| Mail-order websites | 21.6% |
| Manufacturer catalogs | 10.3% |
| Mail-order catalogs | 5.0% |
| Misc. / Fill-In | 2.9% |
How Often Ride:
| Average | 1.1 times per week |
| 4 or more times a week | 6.4% |
| 2-3 times a week | 18.0% |
| About once a week | 23.4% |
| 2-3 times a month | 19.0% |
| About once a month | 12.5% |
| I don't ride regularly | 20.7% |
Favorite Type of Riding:
| Motocross tracks | 53.5% |
| Off-Road | 32.2% |
| Dual Sport | 2.7% |
| Street / Road | 2.6% |
| Vintage MX | 2.3% |
| Trials | 1.3% |
| Endurocross | 1.0% |
| Supermoto | 0.5% |
| Sand Dunes | 0.5% |
| Freestyle | 0.4% |
| Flat Track | 0.4% |
| Misc. / Fill-In | 2.6% |
Types of Riding Done in the past 12 months:
| Motocross tracks | 66.9% |
| Off-Road | 59.9% |
| Street / Road | 23.2% |
| Dual Sport | 15.8% |
| None | 9.7% |
| Vintage MX | 8.8% |
| Sand Dunes | 8.2% |
| Trials | 7.1% |
| Endurocross | 6.9% |
| Arenacross | 6.5% |
| Flat Track | 3.7% |
| Supermoto | 2.7% |
| Ice | 2.5% |
| Freestyle | 2.1% |
Raced in past 12 months:
| Yes | 38.9% |
If 'Yes," What Type of race:
| Motocross | 72.5% |
| Off-road (GNCC, Desert, Hare & Hound, Worcs, etc) | 40.5% |
| Vintage MX | 13.6% |
| Arenacross | 11.2% |
| Endurocross | 5.6% |
| Flat Track | 3.7% |
| Trials | 3.2% |
| Supermoto | 2.0% |
| Hill Climb | 1.8% |
| Ice | 1.4% |
| Misc. / Fill-In | 1.5% |
Types of motorcycle racing followed:
| Motocross / Outdoor Nationals | 95.2% |
| Supercross | 86.6% |
| MXGP | 62.0% |
| MotoGP | 28.5% |
| Flat track | 12.5% |
| GNCC | 5.0% |
| Hard Enduro | 2.6% |
| Misc. / Fill-In | 6.4% |
Work (or have worked) in a motorcycle shop:
| Currently work in shop | 6.6% |
| Previously worked in shop | 25.7% |
Dirt / Motocross Bike Purchase Intent
WILL REPLACE DIRT/MOTOCROSS BIKE IN THE NEXT 12 MONTHS:
| Yes | 40.4% |
If “yes,” WHAT SIZE:
| 50-85 | 3.9% |
| 100-110 | 1.1% |
| 125 | 6.4% |
| 150 | 1.5% |
| 200-230 | 1.4% |
| 250 | 31.9% |
| 300 | 13.0% |
| 350 | 8.7% |
| 400 | 0.5% |
| 450 | 24.5% |
| 500 or bigger | 3.1% |
| Electric | 2.3% |
| Misc. / Fill-In | 1.7% |
If “yes,” 2-STROKE OR 4-STROKE:
| 2-Stroke | 38.0% |
| 4-Stroke | 62.0% |
If “yes,” what TYPE:
| Motocross | 68.2% |
| Off-Road (enduro, trail, XC) | 24.2% |
| Dual-Sport | 3.1% |
| Pit Bike | 0.9% |
| Supermoto | 0.8% |
| Trials | 0.8% |
| Vintage | 0.4% |
| Flat Track | 0.3% |
| Misc. / Fill-In | 1.5% |
IF “YES,” WHAT BRAND:
| KTM | 24.5% |
| Yamaha | 19.1% |
| Honda | 12.8% |
| Undecided | 11.6% |
| Kawasaki | 8.3% |
| Husqvarna | 7.0% |
| Gas Gas | 5.2% |
| Beta | 2.6% |
| Stark | 2.6% |
| Suzuki | 2.4% |
| TM | 1.3% |
| Sherco | 1.0% |
| Cobra | 0.3% |
| BMW | 0.2% |
| Bultaco | 0.1% |
| Misc. / Fill-In | 1.0% |
IF “YES,” BRAND OF BIKE, CROSS-TABULATED BY 250:
| Yamaha | 29.5% |
| KTM | 17.0% |
| Honda | 16.2% |
| Undecided | 13.6% |
| Kawasaki | 9.3% |
| Husqvarna | 5.6% |
| Suzuki | 3.5% |
| Gas Gas | 3.2% |
| Beta | 0.8% |
| Sherco | 0.5% |
| Bultaco | 0.3% |
| TM | 0.3% |
| Triumph | 0.3% |
IF “YES,” BRAND OF BIKE, CROSS-TABULATED BY 450:
| Yamaha | 23.5% |
| Honda | 19.9% |
| KTM | 15.7% |
| Kawasaki | 15.3% |
| Undecided | 12.8% |
| GasGas | 4.3% |
| Husqvarna | 3.2% |
| Suzuki | 3.2% |
| Beta | 1.4% |
| Sherco | 0.4% |
| Triumph | 0.4% |
Motocross Gear, Parts & Accessories Purchase Intent
RIDING GEAR:
| Will purchase within 12 months | 62.8% |
IF “YES,” WHAT BRAND:
| Undecided | 21.4% |
| Fox | 13.0% |
| Fly | 11.1% |
| Alpinestars | 9.6% |
| Troy Lee Designs | 8.3% |
| FXR | 7.5% |
| Fasthouse | 4.4% |
| O'Neal | 4.3% |
| Thor | 4.1% |
| Leatt | 2.2% |
| Seven | 1.8% |
| Klim | 1.5% |
| Shift | 1.2% |
| Moose | 1.0% |
| MSR | 1.0% |
| Answer | 0.8% |
| Renen | 0.6% |
| Acerbis | 0.4% |
| Canvas MX | 0.4% |
| JT Racing | 0.4% |
| AOT | 0.3% |
| Husqvarna Apparel | 0.3% |
| True MX | 0.3% |
| UFO | 0.3% |
| 509 | 0.2% |
| KTM PowerWear | 0.2% |
| Just1 | 0.2% |
| Shot | 0.2% |
| Misc. / Fill-In | 3.1% |
GLOVES:
| Will purchase within 12 months | 62.0% |
IF “YES,” WHAT BRAND:
| Undecided | 22.8% |
| Fox | 13.9% |
| 100% | 8.5% |
| Fly | 8.4% |
| Troy Lee Designs | 6.9% |
| Alpinestars | 6.5% |
| FXR | 4.7% |
| Fasthouse | 3.7% |
| O’Neal | 3.2% |
| Thor | 2.5% |
| Leatt | 2.4% |
| Fist | 2.0% |
| Deft Family | 1.6% |
| Seven | 1.4% |
| Klim | 1.2% |
| Shift | 0.9% |
| MSR | 0.8% |
| Answer | 0.8% |
| Moose | 0.7% |
| Mechanix Wear | 0.4% |
| Renen | 0.4% |
| AXO | 0.3% |
| Acerbis | 0.3% |
| JT Racing | 0.3% |
| KTM PowerWear | 0.3% |
| Novik | 0.3% |
| 509 | 0.3% |
| Oakley | 0.3% |
| Callus Moto | 0.2% |
| SHOT | 0.2% |
| AOT | 0.2% |
| Just1 | 0.2% |
| UFO | 0.2% |
| Misc. / Fill-In | 3.4% |
HELMET:
| Will purchase within 12 months | 44.8% |
IF “YES,” WHAT BRAND:
| Bell | 19.9% |
| Undecided | 16.5% |
| 6D | 8.5% |
| Fly | 7.6% |
| Shoei | 7.5% |
| Troy Lee Designs | 6.9% |
| Alpinestars | 6.6% |
| Arai | 6.1% |
| Fox | 5.8% |
| Leatt | 3.5% |
| Airoh | 2.9% |
| FXR | 0.9% |
| LS2 | 0.7% |
| O'Neal | 0.7% |
| Thor | 0.7% |
| 509 | 0.5% |
| AGV | 0.5% |
| HJC | 0.5% |
| Acerbis | 0.4% |
| JT Racing | 0.4% |
| Just 1 | 0.4% |
| Scorpion | 0.4% |
| Klim | 0.3% |
| Misc. / Fill-In | 2.0% |
GOGGlES:
| Will purchase within 12 months | 49.9% |
IF “YES,” WHAT BRAND:
| 100% | 33.8% |
| Scott | 15.7% |
| Oakley | 15.3% |
| Undecided | 13.1% |
| EKS Brand | 5.2% |
| Fox | 2.5% |
| Leatt | 2.4% |
| Spy | 2.1% |
| Flow Vision Company | 1.6% |
| FMF Vision | 1.5% |
| Fly | 0.9% |
| Smith Optics | 0.6% |
| Pro Grip | 0.4% |
| Dragon | 0.4% |
| Havoc | 0.4% |
| 509 | 0.3% |
| Blur | 0.3% |
| Misc. / Fill-In | 3.4% |
BOOTS:
| Will purchase within 12 months | 43.3% |
IF “YES,” WHAT BRAND:
| Alpinestars | 46.4% |
| Gaerne | 18.1% |
| Undecided | 8.9% |
| Fox | 8.7% |
| Sidi | 7.9% |
| Leatt | 3.9% |
| O'Neal | 1.4% |
| Forma | 1.2% |
| Fly | 0.6% |
| Acerbis | 0.5% |
| Thor | 0.5% |
| TCX | 0.4% |
| AXO | 0.3% |
| KTM PowerWear | 0.2% |
| Misc. / Fill-In | 0.9% |
NECK PROTECTION:
| Will purchase within 12 months | 8.4% |
IF “YES,” WHAT BRAND:
| Leatt | 35.9% |
| Undecided | 21.4% |
| Atlas | 18.1% |
| Alpinestars | 11.0% |
| EVS | 3.9% |
| Fly | 2.3% |
| KTM PowerWear | 1.9% |
| Troy Lee Designs | 1.6% |
| Omega | 1.0% |
| Ortema | 1.0% |
| Moveo | 0.7% |
| UFO | 0.7% |
| Misc. / Fill-In | 0.7% |
CHEST PROTECTOR:
| Will purchase within 12 months | 22.3% |
IF “YES,” WHAT BRAND:
| Undecided | 27.6% |
| Alpinestars | 25.3% |
| Leatt | 12.5% |
| Fox | 11.1% |
| EVS | 4.0% |
| Troy Lee | 3.5% |
| Fly | 3.1% |
| Thor | 2.7% |
| RXR Protect | 1.7% |
| HRP Sports | 1.6% |
| Atlas | 1.4% |
| Acerbis | 1.0% |
| Answer | 0.7% |
| KTM | 0.6% |
| O'Neal | 0.6% |
| AXO | 0.5% |
| Forcefield | 0.4% |
| UFO | 0.4% |
| MotocrossVest | 0.2% |
| MSR | 0.2% |
| Misc. / Fill-In | 1.0% |
KNEE PROTECTION:
| Will purchase within 12 months | 22.5% |
IF “YES,” WHAT BRAND:
| Undecided | 23.6% |
| EVS | 16.9% |
| Leatt | 12.4% |
| Asterisk | 9.4% |
| Mobius | 8.7% |
| CTi | 6.3% |
| Alpinestars | 6.2% |
| POD MX | 5.9% |
| Fox | 3.9% |
| Acerbis | 1.2% |
| Troy Lee Designs | 1.2% |
| DonJoy | 1.0% |
| AXO | 0.6% |
| O'Neal | 0.4% |
| Ortema | 0.4% |
| Thor | 0.4% |
| A.R.C. | 0.2% |
| Shift | 0.2% |
| Misc. / Fill-In | 1.0% |
EXHAUST:
| Will purchase within 12 months | 29.8% |
IF “YES,” WHAT BRAND:
| FMF | 41.7% |
| Pro Circuit | 18.7% |
| Undecided | 8.7% |
| Yoshimura | 8.5% |
| Akrapovic | 7.7% |
| HGS | 2.5% |
| Bill's Pipes | 2.0% |
| Scalvini | 1.8% |
| DEP | 0.7% |
| Rocket | 0.7% |
| Bud Racing | 0.6% |
| Big Gun | 0.5% |
| DG Performance | 0.5% |
| GYTR | 0.5% |
| PFR | 0.5% |
| Dr. D / Dubach | 0.4% |
| Arrow | 0.3% |
| KTM PowerParts | 0.3% |
| Lexx | 0.3% |
| Supertrapp | 0.3% |
| Misc. / Fill-In | 3.0% |
GRAPHICS:
| Will purchase within 12 months | 39.9% |
IF “YES,” WHAT BRAND:
| Undecided | 25.6% |
| DeCal Works | 12.8% |
| SKDA | 4.7% |
| Bike Graphix | 2.6% |
| Factory Effex | 2.5% |
| Backyard Design | 2.5% |
| 180 Decals | 2.2% |
| 139 Designs | 2.0% |
| Throttle Jockey | 1.9% |
| ERA Moto Co | 1.8% |
| Throttle Syndicate | 1.8% |
| Fusion Graphix | 1.5% |
| Rival Ink | 1.5% |
| Black Diamond | 1.3% |
| D'Cor Visuals | 1.1% |
| Motocal | 1.0% |
| Split Designs Co | 0.8% |
| Factory Backing | 0.8% |
| Motocutz | 0.8% |
| Dirtlab Concepts | 0.7% |
| Lime Nine | 0.7% |
| Aggressive Graphix | 0.6% |
| Roost MX | 0.6% |
| Attack Graphics | 0.6% |
| HBD Moto Grafx | 0.6% |
| Armored Graphix | 0.5% |
| E-Sticky | 0.5% |
| FMF | 0.5% |
| N-Style | 0.5% |
| MX Graphics | 0.4% |
| Cor Moto | 0.4% |
| Rad Custom | 0.4% |
| Westeffex | 0.4% |
| Defy Graphics | 0.4% |
| Forty Five Designs | 0.4% |
| Limited Decal | 0.4% |
| ONE Industries | 0.4% |
| Adept Creative Co | 0.4% |
| M7 Designs | 0.4% |
| 343 Graphics | 0.3% |
| AMR Racing | 0.3% |
| Decallab | 0.3% |
| Magik SC | 0.3% |
| Motopro Graphics | 0.3% |
| Pro Circuit | 0.3% |
| Fast Track Moto | 0.3% |
| Dynamic Designs | 0.3% |
| Throttle Therapy | 0.3% |
| Viscid Design Co | 0.3% |
| Melo Design Co | 0.3% |
| WLM Designs | 0.3% |
| 3B Graphics | 0.2% |
| Blackbird Racing | 0.2% |
| Dirt Digits | 0.2% |
| Enjoy Mfg | 0.2% |
| EVO MX | 0.2% |
| Guts Racing | 0.2% |
| Husqvarna | 0.2% |
| KTM Team Replica | 0.2% |
| Local Hero MX | 0.2% |
| Ndub Designs | 0.2% |
| Misc. / Fill-In | 15.8% |
TIRES:
| Will purchase within 12 months | 71.7% |
IF “YES,” WHAT BRAND:
| Dunlop | 42.6% |
| Michelin | 12.5% |
| Undecided | 11.2% |
| Pirelli | 8.3% |
| Bridgestone | 6.9% |
| Maxxis | 3.4% |
| IRC | 2.7% |
| Kenda | 2.4% |
| Hoosier | 2.0% |
| Mitas | 1.3% |
| Shinko | 1.2% |
| Metzler | 1.0% |
| Tusk | 0.7% |
| Motoz | 0.7% |
| Golden Tyre | 0.6% |
| Continental | 0.4% |
| Artrax | 0.3% |
| Sedona | 0.2% |
| Misc. / Fill-In | 1.5% |
HANDLEBARS:
| Will purchase within 12 months | 27.6% |
IF “YES,” WHAT BRAND:
| Renthal | 38.2% |
| Pro Taper | 33.3% |
| Mika Metals | 5.3% |
| ODI | 5.0% |
| Undecided | 4.9% |
| Fasst Company/Flexx | 4.6% |
| Phoenix Handlebars | 1.8% |
| Neken | 1.6% |
| Tag Metals | 0.9% |
| Scar | 0.8% |
| Astra | 0.5% |
| KTM PowerParts | 0.4% |
| Vortex | 0.4% |
| Fly | 0.3% |
| Twisted Engineering | 0.3% |
| Misc. / Fill-In | 1.6% |
GRIPS:
| Will purchase within 12 months | 54.5% |
IF “YES,” WHAT BRAND:
| ODI (including Emig) | 40.0% |
| Renthal | 21.6% |
| Pro Taper | 12.1% |
| Undecided | 10.1% |
| Pro Grip | 2.7% |
| Oury | 2.0% |
| Scott | 1.5% |
| OEM | 0.9% |
| KTM PowerParts | 0.8% |
| Mika Metals | 0.8% |
| Fly | 0.6% |
| Husqvarna | 0.6% |
| A'ME | 0.5% |
| Phoenix Handlebars | 0.5% |
| Scar | 0.4% |
| Tag | 0.4% |
| Moose | 0.4% |
| Motion Pro | 0.4% |
| Domino | 0.3% |
| Torc1 | 0.3% |
| Troy Lee Designs | 0.3% |
| Neken | 0.3% |
| Spider | 0.3% |
| EKS Brand | 0.2% |
| O'Neal | 0.2% |
| Smith | 0.2% |
| Misc. / Fill-In | 1.4% |
LEVERS:
| Will purchase within 12 months | 21.4% |
IF “YES,” WHAT BRAND:
| ARC | 25.8% |
| Undecided | 16.5% |
| ASV | 15.7% |
| OEM | 7.1% |
| Works Connection | 6.4% |
| Pro Taper | 3.7% |
| Tusk | 2.4% |
| KTM PowerParts | 1.9% |
| Zeta | 1.9% |
| Motion Pro | 1.6% |
| Renthal | 1.6% |
| Scar | 1.6% |
| Magura | 1.3% |
| Sunline | 1.1% |
| GYTR | 1.0% |
| Pro Circuit | 1.0% |
| Husqvarna | 0.9% |
| Flo Motorsports | 0.9% |
| Apico | 0.7% |
| Fly Hard Parts | 0.7% |
| Moose | 0.7% |
| Midwest Mountain Engineering | 0.7% |
| Bud Racing | 0.6% |
| AS3 Performance | 0.4% |
| Polisport | 0.4% |
| Enduro Engineering | 0.3% |
| Factor MRC | 0.3% |
| Hammerhead | 0.3% |
| MSR | 0.3% |
| Streamline Industries | 0.3% |
| TMV | 0.3% |
| Misc. / Fill-In | 1.9% |
CLUTCH:
| Will purchase within 12 months | 24.9% |
IF “YES,” WHAT BRAND:
| Hinson | 28.8% |
| Rekluse | 22.4% |
| OEM | 18.3% |
| Undecided | 9.1% |
| Barnett | 4.9% |
| EBC | 3.3% |
| ProX | 2.6% |
| Tusk | 2.6% |
| GYTR | 2.1% |
| Boyesen | 1.6% |
| DP | 1.4% |
| Wiseco | 0.9% |
| KG | 0.4% |
| Moose | 0.4% |
| Bud Racing | 0.2% |
| STM | 0.2% |
| TMV | 0.2% |
| Misc. / Fill-In | 0.6% |
PISTON:
| Will purchase within 12 months | 30.6% |
IF “YES,” WHAT BRAND:
| Vertex | 22.3% |
| OEM | 20.7% |
| Wiseco | 19.6% |
| Undecided | 8.6% |
| Wossner | 5.4% |
| ProX | 3.6% |
| KTM PowerParts | 2.6% |
| JE | 2.5% |
| GYTR | 2.4% |
| CP-Carrillo | 2.0% |
| Husqvarna | 1.9% |
| Namura | 1.7% |
| Athena | 1.6% |
| Pro Circuit | 0.9% |
| Hot Rods | 0.8% |
| VHM | 0.5% |
| Mahle | 0.4% |
| Venom | 0.4% |
| Arias | 0.3% |
| Mitaka | 0.3% |
| Bud Racing | 0.2% |
| Cosworth | 0.2% |
| Moose | 0.2% |
| Misc. / Fill-In | 0.8% |
FOOTPEGS:
| Will purchase within 12 months | 15.8% |
IF “YES,” WHAT BRAND:
| Undecided | 17.1% |
| Raptor Titanium | 13.6% |
| Flo Motorsports | 12.5% |
| IMS | 8.8% |
| Fastway / Ankle Savers | 7.1% |
| Pro Pegs Titanium | 4.8% |
| Scar Racing | 3.5% |
| Fasst Company | 3.3% |
| Pro Circuit | 1.9% |
| Bud Racing | 1.7% |
| OEM | 1.7% |
| Tusk | 1.5% |
| AS3 Performance | 1.3% |
| Fly Hard Parts | 1.3% |
| Moose | 1.3% |
| Pro Taper | 1.3% |
| Works Connection | 1.3% |
| DRC / Zeta | 1.2% |
| Hammerhead | 1.2% |
| KTM PowerParts | 1.2% |
| PivotPegz | 1.2% |
| Moto Stuff | 1.0% |
| Mojo | 1.0% |
| Lightspeed | 0.8% |
| MSR | 0.6% |
| RHK | 0.6% |
| Warp 9 | 0.6% |
| Akrapovic | 0.4% |
| Kite | 0.4% |
| Talon | 0.4% |
| Misc. / Fill-In | 5.6% |
PRE-BUILT WHEELS:
| Will purchase within 12 months | 13.4% |
IF “YES,” WHAT BRAND:
| Dubya | 29.2% |
| Tusk | 12.3% |
| Undecided | 11.8% |
| Talon / Excel | 5.5% |
| Warp 9 | 4.3% |
| Haan | 3.9% |
| Excel Pro Series G2 | 3.6% |
| FasterUSA | 3.6% |
| Kite / Excel | 3.6% |
| Pro-Wheel | 3.0% |
| Kite / DID | 2.3% |
| KTM PowerParts | 2.3% |
| OEM | 2.3% |
| SM Pro | 1.8% |
| DNA | 1.4% |
| Talon / DID | 1.1% |
| Bud Racing | 0.7% |
| Appalachian Moto Products | 0.5% |
| MX Champ | 0.5% |
| TCR | 0.5% |
| OTG Motorsports | 0.2% |
| Misc. / Fill-In | 5.7% |
RIMS:
| Will purchase within 12 months | 8.4% |
IF “YES,” WHAT BRAND:
| Excel | 39.1% |
| D.I.D | 22.9% |
| Undecided | 10.0% |
| Dubya | 3.3% |
| Tusk | 3.3% |
| Warp 9 | 3.3% |
| Pro-Wheel | 3.0% |
| Bud Racing | 2.6% |
| SM Pro | 2.2% |
| Sun | 2.2% |
| Moose | 1.8% |
| OEM | 1.5% |
| DNA | 0.7% |
| DWT | 0.7% |
| G-Force Richter | 0.7% |
| Alpina | 0.4% |
| BBR | 0.4% |
| MX Champ | 0.4% |
| Notako | 0.4% |
| Psychic MX | 0.4% |
| Sunline | 0.4% |
| Misc. / Fill-In | 0.4% |
HUBS:
| Will purchase within 12 months | 4.1% |
IF “CUSTOM,” WHAT BRAND:
| Undecided | 17.2% |
| Talon | 11.7% |
| Dubya | 10.2% |
| Haan | 8.6% |
| Kite | 8.6% |
| Tusk | 8.6% |
| Warp 9 | 7.0% |
| Excel Pro Series G2 | 6.3% |
| OEM | 3.9% |
| Bud Racing | 3.1% |
| DNA | 3.1% |
| Pro-Wheel | 3.1% |
| MX Champ | 2.3% |
| FasterUSA | 1.6% |
| Sunline | 1.6% |
| Krieg | 0.8% |
| SM Pro Wheels | 0.8% |
| Misc. / Fill-In | 1.6% |
SPROCKET:
| Will purchase within 12 months | 52.8% |
IF “YES,” WHAT BRAND:
| Renthal | 31.4% |
| Undecided | 15.3% |
| Dirt Tricks | 8.3% |
| Sunstar | 6.3% |
| Supersprox | 6.1% |
| Pro Taper | 4.3% |
| Mika Metals | 3.6% |
| JT | 3.3% |
| Primary Drive | 2.7% |
| Vortex | 2.0% |
| DDC | 1.5% |
| Talon | 1.5% |
| OEM | 1.3% |
| KTM PowerParts | 1.3% |
| ProX | 1.3% |
| AFAM | 1.0% |
| Sprocket Specialists | 1.0% |
| GYTR | 0.7% |
| Iron Man | 0.7% |
| Moose | 0.7% |
| RK | 0.6% |
| Scar | 0.5% |
| Tag | 0.5% |
| Fly Hard Parts | 0.4% |
| Husqvarna | 0.4% |
| PBI | 0.3% |
| Sidewinder | 0.3% |
| Misc. / Fill-In | 2.8% |
CHAIN:
| Will purchase within 12 months | 55.8% |
IF “YES,” WHAT BRAND:
| DID | 41.8% |
| Renthal | 13.2% |
| Undecided | 11.7% |
| RK Chain | 8.5% |
| Primary Drive | 3.9% |
| Regina | 3.5% |
| EK | 3.3% |
| Pro Taper | 2.8% |
| Sunstar | 2.0% |
| Mika Metals | 1.7% |
| Fire Power Parts | 0.9% |
| KTM PowerParts | 0.8% |
| Fly Hard Parts | 0.7% |
| ProX | 0.7% |
| Tsubaki | 0.7% |
| CZ | 0.6% |
| AFAM | 0.5% |
| Vortex | 0.5% |
| JT | 0.4% |
| Husqvarna | 0.3% |
| Flo Motorsports | 0.2% |
| Moose | 0.2% |
| Misc. / Fill-In | 1.2% |
BRAKE PADS/ DISCS/ CALIPERS:
| Will purchase within 12 months | 33.1% |
IF “YES,” WHAT BRAND:
| EBC | 24.8% |
| OEM | 16.8% |
| Undecided | 13.3% |
| Brembo | 9.0% |
| Braking | 8.0% |
| Galfer | 8.0% |
| DP Brakes | 3.3% |
| KTM PowerParts | 3.3% |
| Moto-Master | 2.0% |
| SBS Brakes | 1.6% |
| Renthal | 1.3% |
| Tusk | 1.3% |
| Mika Metals | 1.0% |
| ProX | 1.0% |
| Husqvarna | 0.7% |
| Ferodo | 0.6% |
| Moose Racing | 0.5% |
| Gold Fren | 0.4% |
| Moto Stuff | 0.4% |
| Excel | 0.3% |
| Pro Taper | 0.3% |
| Vesrah Racing | 0.3% |
| Misc. / Fill-In | 2.0% |
PLASTICS:
| Will purchase within 12 months | 31.3% |
IF “YES,” WHAT BRAND:
| Acerbis | 47.9% |
| Undecided | 12.8% |
| UFO | 8.9% |
| Polisport | 8.4% |
| Cycra | 7.7% |
| OEM | 7.3% |
| KTM PowerParts | 1.5% |
| Husqvarna | 1.4% |
| DC Plastics | 1.3% |
| RTech | 0.7% |
| MX Plastics | 0.6% |
| Maier | 0.3% |
| Preston Petty Products | 0.3% |
| TX Race | 0.2% |
| Misc. / Fill-In | 0.4% |
Handguards:
| Will purchase within 12 months | 18.0% |
IF “YES,” WHAT BRAND:
| Acerbis | 43.3% |
| Undecided | 16.5% |
| Cycra | 16.0% |
| Tusk, Enduro Engineering | 4.5% |
| KTM PowerParts | 2.8% |
| UFO | 2.5% |
| Bark Buster | 2.3% |
| Zeta | 2.2% |
| Polisport | 2.0% |
| Renthal | 1.8% |
| Pro Taper | 1.7% |
| OEM | 1.3% |
| Reflex Racing | 1.2% |
| Fastway | 0.5% |
| P3 Carbon | 0.5% |
| Maier | 0.3% |
| PowerMadd | 0.3% |
| Misc. / Fill-In | 0.3% |
SEAT OR SEAT COVER:
| Will purchase within 12 months | 30.6% |
IF “YES,” SEAT OR SEAT COVER:
| Seat | 25.3% |
| Seat cover | 74.7% |
IF “SEAT,” WHAT BRAND:
| Guts | 29.4% |
| Seat Concepts | 26.5% |
| Undecided | 18.1% |
| Acerbis | 5.0% |
| KTM PowerParts | 4.6% |
| OEM | 3.8% |
| Enduro Engineering | 2.9% |
| SDG | 2.9% |
| MotoSeat | 1.3% |
| Factory Backing | 0.8% |
| Factory Effex | 0.8% |
| Husqvarna | 0.8% |
| Think | 0.8% |
| Polisport | 0.4% |
| Psychic MX | 0.4% |
| Misc. / Fill-In | 1.3% |
IF “SEAT COVER,” WHAT BRAND:
| Guts | 29.4% |
| Undecided | 18.3% |
| Thrill Seekers | 9.4% |
| MotoSeat | 6.3% |
| Factory Effex | 3.0% |
| Throttle Jockey | 2.3% |
| DeCal Works | 2.2% |
| D'cor Visuals | 2.1% |
| KTM PowerParts | 2.1% |
| Seat Concepts | 2.1% |
| Traction MX | 2.1% |
| SKDA | 1.9% |
| Acerbis | 1.2% |
| Ceet | 1.1% |
| Tecnosel | 1.1% |
| Enjoy Mfg | 1.0% |
| Attack Graphics | 0.8% |
| 180 Decals | 0.7% |
| Husqvarna | 0.7% |
| Seco | 0.7% |
| Bike Graphix | 0.6% |
| Blackbird | 0.6% |
| DR Trim | 0.6% |
| Factory Seat | 0.6% |
| Fusion Graphix | 0.6% |
| OEM | 0.6% |
| SDG | 0.6% |
| One Gripper | 0.6% |
| Bud Racing | 0.4% |
| Moose | 0.4% |
| N-Style | 0.4% |
| CrossX | 0.4% |
| Throttle Syndicate | 0.4% |
| AS3 Performance | 0.3% |
| CFX | 0.3% |
| S4MX | 0.3% |
| Misc. / Fill-In | 4.3% |
BIKE PROTECTION:
| Will purchase within 12 months | 15.7% |
IF “YES,” WHAT BRAND:
| Acerbis | 25.1% |
| Undecided | 20.6% |
| Works Connection | 17.2% |
| TM Designworks | 10.0% |
| Cycra | 9.3% |
| Bullet Proof Designs | 8.9% |
| Enduro Engineering | 8.5% |
| AXP Racing | 8.1% |
| Lightspeed | 6.6% |
| P3 | 6.4% |
| Tusk | 4.2% |
| Pro Carbon | 4.0% |
| KTM PowerParts | 3.8% |
| Polisport | 3.8% |
| GYTR | 3.6% |
| Nihilo | 3.6% |
| Fastway | 2.8% |
| DeVol Racing | 2.5% |
| Moose | 1.7% |
| Husqvarna | 1.5% |
| 7602 Racing | 1.3% |
| ICW | 1.3% |
| SXS | 1.3% |
| Ricochet Offroad | 1.3% |
| Hyde Racing | 1.1% |
| Unabiker | 1.1% |
| CF Works | 0.8% |
| ACD Racing Parts | 0.6% |
| AS3 Performance | 0.6% |
| CRD | 0.6% |
| Scar | 0.6% |
| CrossPro | 0.4% |
| DH1 | 0.2% |
| Emperor Racing | 0.2% |
| Flatland Racing | 0.2% |
| Misc. / Fill-In | 5.1% |
SUSPENSION SERVICE:
| Will purchase within 12 months | 48.8% |
IF “YES,” WHAT SUSPENSION COMPANY:
| Undecided | 13.7% |
| Factory Connection | 10.6% |
| Race Tech | 8.8% |
| Enzo | 5.6% |
| JDP | 2.9% |
| Pro Circuit | 2.9% |
| EVO | 1.8% |
| Fastlap | 1.8% |
| Powerband Racing | 1.8% |
| Kreft Moto | 1.8% |
| Öhlins | 1.6% |
| WP, North America | 1.4% |
| MX-Tech | 1.4% |
| Pro-Action | 1.2% |
| AHM Factory Services | 1.2% |
| 707 Racing | 1.1% |
| TBT | 1.0% |
| REP | 1.0% |
| One17 | 1.0% |
| Precision Concepts | 0.7% |
| JMR Suspension | 0.7% |
| Superior Suspension Settings | 0.7% |
| Technical Touch | 0.7% |
| MPE | 0.6% |
| RG3 | 0.6% |
| JBI Suspension | 0.5% |
| Noleen | 0.5% |
| PR2 | 0.5% |
| K-Tech | 0.5% |
| N2Dirt Suspension | 0.5% |
| 812 Suspension | 0.4% |
| A1 Racing | 0.4% |
| Dick's Racing | 0.4% |
| Enduro Spec | 0.4% |
| Protune Suspension | 0.4% |
| DC 3 | 0.3% |
| FCR | 0.3% |
| Independent Race Shop | 0.3% |
| JP Speed | 0.3% |
| MCR | 0.3% |
| Rider's Edge Suspension | 0.3% |
| Schmidt Performance | 0.3% |
| SRS | 0.3% |
| ZR1 | 0.3% |
| Checkpoint | 0.3% |
| CMP | 0.3% |
| Elka | 0.3% |
| Enduro Engineering | 0.3% |
| Fine Line Racing | 0.3% |
| Fox Racing Shox | 0.3% |
| KB5 | 0.3% |
| Proline | 0.3% |
| SGB Suspension | 0.3% |
| Shock Therapy | 0.3% |
| Solid Performance | 0.3% |
| Stillwell Performance | 0.3% |
| Tech Care | 0.3% |
| TF Racing | 0.3% |
| Suspension 101 | 0.3% |
| Active Ride | 0.2% |
| Axis | 0.2% |
| Boughner | 0.2% |
| Bud Racing | 0.2% |
| JM Racing | 0.2% |
| KPS | 0.2% |
| Kumlin Suspension | 0.2% |
| Marshall's Racing | 0.2% |
| Moto-Vations | 0.2% |
| Motoworks | 0.2% |
| Solva | 0.2% |
| PDR | 0.2% |
| Speed Technologies | 0.2% |
| TCD | 0.2% |
| TZR | 0.2% |
| Misc. / Fill-In | 18.2% |
Engine Service:
| Will purchase within 12 months | 12.9% |
IF “YES,” WHAT Engine COMPANY:
| Undecided | 17.3% |
| Twisted Development | 12.1% |
| Pro Circuit | 7.3% |
| Tom Morgan Racing | 4.3% |
| Eric Gorr | 3.2% |
| Race Tech | 3.2% |
| Lynk's Racing | 2.4% |
| Tokyo Mods | 2.2% |
| XPR Motorsports | 2.2% |
| DH1 Mods | 1.9% |
| OEM Dealer | 1.6% |
| Varner | 1.6% |
| Watts Perfections | 1.6% |
| Haeseker Racing | 1.3% |
| JM Racing | 1.3% |
| Millennium Technologies | 1.1% |
| Power Seal USA | 1.1% |
| Two Stroke Performance | 1.1% |
| Big Bore Thumpers | 0.8% |
| Bill's Pipes | 0.8% |
| HP Race Development | 0.8% |
| Matt Norris Engineering | 0.8% |
| WMR Competition Performance | 0.8% |
| Yoshimura | 0.8% |
| Bondi | 0.5% |
| Bonzi | 0.5% |
| Dick's Racing | 0.5% |
| PR2 | 0.5% |
| Elite Moto Factory | 0.5% |
| Moto Lab | 0.5% |
| R&D Racing | 0.5% |
| TBT | 0.5% |
| AHM Factory Services | 0.3% |
| Boyko Racing | 0.3% |
| Bud Racing | 0.3% |
| DC Powerhouse | 0.3% |
| Finish Line Engines | 0.3% |
| Inside Line MX | 0.3% |
| JGRMX | 0.3% |
| LA Sleeve | 0.3% |
| LCS Racing | 0.3% |
| Proven Moto | 0.3% |
| Tom Zont Racing | 0.3% |
| Misc. / Fill-In | 21.0% |
TRIPLE CLAMP:
| Will purchase within 12 months | 10.3% |
IF “YES,” WHAT BRAND:
| X-Trig | 32.1% |
| Ride Engineering | 14.9% |
| Undecided | 8.6% |
| Luxon MX | 8.3% |
| KTM PowerParts | 5.7% |
| Pro Circuit | 4.8% |
| NEKEN | 3.8% |
| Husqvarna | 3.5% |
| Scar Racing | 3.5% |
| Applied | 2.9% |
| RG3 | 2.2% |
| OEM | 1.9% |
| BRP | 1.3% |
| Bud Racing | 1.0% |
| Kite | 1.0% |
| Misc. / Fill-In | 4.8% |
BIKE STAND:
| Will purchase within 12 months | 13.1% |
IF “YES,” WHAT BRAND:
| Undecided | 34.6% |
| Matrix Concepts | 18.1% |
| Harbor Freight | 4.6% |
| Acerbis | 4.3% |
| Works Connection | 4.1% |
| KTM PowerParts | 2.3% |
| Polisport | 2.3% |
| Tusk | 2.3% |
| Fly | 2.0% |
| Husqvarna | 2.0% |
| MotoConcepts | 2.0% |
| Scar | 2.0% |
| Pro Circuit | 1.8% |
| Risk Racing | 1.8% |
| 24mx | 1.5% |
| Akrapovic | 1.5% |
| ICW | 1.5% |
| MotoSport | 1.5% |
| Cycra | 1.0% |
| FMF | 1.0% |
| Universal | 1.0% |
| DRC | 0.8% |
| Bud Racing | 0.5% |
| Moose | 0.5% |
| UFO | 0.5% |
| OEM | 0.5% |
| Mad Racing | 0.3% |
| Ogio | 0.3% |
| Pit Posse | 0.3% |
| Rhino Racing | 0.3% |
| Misc. / Fill-In | 2.8% |
FUEL TYPE:
| Pump gas | 74.4% |
| Race fuel | 25.6% |
IF “RACE FUEL,” WHAT BRAND:
| VP Racing Fuels | 63.1% |
| Sunoco | 12.1% |
| Avgas | 4.2% |
| Renegade | 3.6% |
| BP | 2.4% |
| Shell | 2.1% |
| ETS | 1.2% |
| Turbo Blue | 1.2% |
| Klotz | 1.1% |
| Aspen | 0.9% |
| KTM Racing Fuel | 0.8% |
| Torco | 0.7% |
| Cam2 | 0.5% |
| Dragon | 0.5% |
| Gulf | 0.5% |
| Trick | 0.5% |
| Aral | 0.4% |
| Base | 0.4% |
| Elf | 0.4% |
| Monster | 0.4% |
| Rocket Fuel | 0.4% |
| Misc. / Fill-In | 2.5% |
FAVORITE OIL:
| Maxima | 19.0% |
| Amsoil | 9.4% |
| Motul | 9.1% |
| Bel-Ray | 7.2% |
| Motorex | 6.8% |
| Undecided | 6.0% |
| Yamalube | 5.5% |
| Castrol | 4.9% |
| Hondaline | 4.8% |
| KTM / Motorex | 4.8% |
| Shell Rotella | 4.0% |
| Lucas | 2.4% |
| Klotz | 1.7% |
| Mobil | 1.5% |
| Spectro | 1.3% |
| Liqui Moly | 1.0% |
| Blud Lubricants | 0.9% |
| Redline | 0.8% |
| Blendzall | 0.8% |
| Penrite | 0.8% |
| Putoline | 0.7% |
| Valvoline | 0.7% |
| Kawasaki | 0.7% |
| Silkolene | 0.6% |
| Rock Oil | 0.5% |
| Ipone | 0.5% |
| Royal Purple | 0.3% |
| Dumonde Tech | 0.2% |
| Torco | 0.2% |
| Delo | 0.2% |
| Ecstar | 0.2% |
| PJ1 | 0.2% |
| Rekluse | 0.2% |
| Misc. / Fill-In | 2.4% |
FAVORITE CHAIN LUBE:
| Maxima | 29.5% |
| Bel-Ray | 13.9% |
| Undecided | 10.1% |
| Motorex | 5.4% |
| Motul | 5.2% |
| WD-40 | 5.0% |
| KTM / Motorex | 3.2% |
| PJ1 | 3.0% |
| Honda OEM | 2.8% |
| Amsoil | 2.6% |
| Lucas Oil | 2.4% |
| Castrol | 2.0% |
| Yamalube | 1.9% |
| Muc-off | 1.3% |
| Putoline | 1.0% |
| Sikolene | 0.9% |
| Spectro | 0.8% |
| Ipone | 0.7% |
| Klotz | 0.7% |
| Blud Lubricants | 0.6% |
| Dumonde Tech | 0.5% |
| Renthal | 0.4% |
| DuPont | 0.4% |
| Kal-Guard | 0.3% |
| Gear Oil | 0.3% |
| Tri-Flow | 0.3% |
| Champion | 0.3% |
| Penrite | 0.3% |
| No Toil | 0.2% |
| Rock Oil | 0.2% |
| Wurth | 0.2% |
| Moose Racing | 0.2% |
| Misc. / Fill-In | 3.0% |
FAVORITE AIR FILTER:
| Twin Air | 49.9% |
| K&N | 8.8% |
| Undecided | 7.7% |
| No Toil | 7.3% |
| UNI | 5.4% |
| Pro Filter | 4.5% |
| DT1 | 3.3% |
| OEM | 3.2% |
| FunnelWeb | 2.4% |
| Tusk | 1.1% |
| HiFlo | 1.1% |
| Acerbis | 0.9% |
| Yamaha GYTR | 0.9% |
| Moto Air | 0.7% |
| Moose | 0.6% |
| ProX | 0.5% |
| Putoline | 0.3% |
| Loudmouth | 0.2% |
| Misc. / Fill-In | 1.3% |
FAVORITE ENGINE COOLANT:
| Engine Ice | 30.2% |
| Undecided | 19.3% |
| Maxima | 6.1% |
| Automotive antifreeze | 4.6% |
| Evans Waterless | 4.2% |
| Honda | 3.7% |
| Bel-Ray Moto Chill | 3.1% |
| OEM | 3.0% |
| KTM / Motorex | 2.8% |
| Motul | 2.8% |
| Peak | 2.5% |
| Motorex | 2.4% |
| Yamalube Yamacool | 2.4% |
| Prestone | 2.2% |
| Castrol | 1.9% |
| Amsoil | 1.5% |
| Red Line / Water Wetter | 1.5% |
| Twin Air IceFlow | 1.2% |
| Putoline | 0.6% |
| Royal Purple Purple Ice | 0.6% |
| Water | 0.5% |
| Silkolene | 0.5% |
| Liquid Performance | 0.5% |
| Penrite | 0.3% |
| Suzuki | 0.2% |
| Misc. / Fill-In | 1.4% |
BRAND(S) OF TOOLS OWNED:
| Craftsman | 60.4% |
| Motion Pro | 42.5% |
| Snap-on | 39.7% |
| Harbor Freight | 33.9% |
| Dewalt | 31.0% |
| Channel Lock | 28.6% |
| Milwaukee | 24.3% |
| Tusk | 23.1% |
| Crescent | 20.1% |
| Stanley Tools | 20.0% |
| Kobalt | 19.8% |
| Makita | 17.7% |
| Bike Master | 15.3% |
| Mac Tools | 15.1% |
| GearWrench | 14.9% |
| Pittsburgh | 12.8% |
| Park Tools | 12.7% |
| Bosch | 12.4% |
| Matco Tools | 12.0% |
| Ratio-Rite | 11.8% |
| Ryobi | 11.5% |
| Husky | 11.3% |
| Klein | 10.9% |
| Race Tech | 10.8% |
| KTM PowerParts | 10.4% |
| Works Connection | 9.1% |
| Porter Cable | 7.8% |
| Moose Racing | 7.6% |
| Mastercraft | 7.3% |
| SK | 7.2% |
| Cornwell | 7.1% |
| FMF | 6.6% |
| Pit Posse | 6.3% |
| Hitachi | 6.1% |
| Parts Unlimited | 6.1% |
| NGK | 5.5% |
| Pro Circuit | 5.3% |
| Excel | 5.2% |
| Husqvarna | 4.7% |
| MSR | 4.7% |
| ASV | 4.5% |
| Fasst Company | 4.5% |
| Fly Racing | 4.5% |
| K&N | 4.5% |
| DID | 4.5% |
| Wurth | 4.4% |
| Beta | 3.8% |
| Wiseco | 3.5% |
| Matrix Concepts | 3.5% |
| K&L | 3.1% |
| Hilti | 3.0% |
| Kinchrome | 2.6% |
| Cruz Tools | 2.5% |
| Carlyle | 2.4% |
| Sidchrome | 2.3% |
| Hot Cams | 2.2% |
| Topeak | 2.1% |
| Bacho | 2.0% |
| Stahlwille | 2.0% |
| Drag Specialties | 2.0% |
| Raboconda | 2.0% |
| RK | 1.9% |
| Emgo | 1.7% |
| Gedore | 1.7% |
| Hazet | 1.6% |
| Facom | 1.5% |
| Kowa | 1.4% |
| Motorsport Products | 1.4% |
| Draper | 1.3% |
| Sonic Tools | 1.3% |
| AmPro | 1.2% |
| Hardline | 1.2% |
| Scar Racing | 1.1% |
| Halfords | 1.0% |
| AEG | 1.0% |
| Progressive Suspension | 1.0% |
| Helix | 1.0% |
| Biltema | 0.9% |
| Britool | 0.9% |
| SP | 0.8% |
| Tire Balls | 0.6% |
| Lang Tools | 0.6% |
| Outerwears | 0.6% |
| Dynatek | 0.5% |
| Rowe USA | 0.5% |
| TMV | 0.5% |
| Scribner Plastics | 0.4% |
| Torin Jacks Inc | 0.4% |
| Jims | 0.4% |
| Tecmate | 0.4% |
| Boxo | 0.3% |
| Air Force Blaster | 0.3% |
| Moto Centric | 0.3% |
| Baron Custom Accessories | 0.2% |
| Stop & Go | 0.2% |
| Hydro-turf | 0.2% |
| Misc. / Fill-In | 5.5% |
MOUNTABLE VIDEO CAMERA:
| Will purchase within 12 months | 11.8% |
IF “YES,” WHAT BRAND:
| GoPro | 72.9% |
| Undecided | 16.5% |
| Fly 360 | 1.8% |
| Garmin | 1.5% |
| Insta360 | 1.2% |
| CamOne | 0.9% |
| Drift Innovation | 0.6% |
| X3Ride | 0.6% |
| Epic Action Video Cam | 0.3% |
| GoBandit | 0.3% |
| Optrix | 0.3% |
| Oregon Scientific | 0.3% |
| Sony ActionCam | 0.3% |
| Misc. / Fill-In | 2.7% |
Use or interested in following products:
| Electrolytes | 45.8% |
| Vitamins/supplements | 43.2% |
| Energy bars | 35.7% |
| None | 34.1% |
| Recovery powders | 29.6% |
| CBD | 29.3% |
| Protein/whey protein | 29.2% |
| Misc. / Fill-In | 1.9% |
FAVORITE SUNGLASSES:
| Oakley | 33.4% |
| Undecided | 21.3% |
| 100% | 8.8% |
| Ray-Ban | 7.9% |
| Spy | 4.3% |
| Smith Optics | 2.4% |
| Costa Del Mar | 2.3% |
| Maui Jim | 2.2% |
| Scott | 1.4% |
| Fox | 1.3% |
| Heatwave | 1.2% |
| Dragon | 0.9% |
| Arnette | 0.8% |
| Von Zipper | 0.8% |
| Wiley X | 0.8% |
| Pit Viper | 0.8% |
| Electric | 0.6% |
| Black Flys | 0.5% |
| Vuarnet | 0.4% |
| Carerra | 0.4% |
| Blenders | 0.4% |
| 3m | 0.3% |
| Bolle | 0.3% |
| Suncloud | 0.3% |
| Tom Ford | 0.3% |
| Flow Vision | 0.2% |
| Tifosi | 0.2% |
| Persol | 0.2% |
| Misc. / Fill-In | 5.3% |
Powersports Activity
OWN A STREET BIKE:
| Yes | 35.1% |
IF “YES,” WHAT BRAND:
| Harley Davidson | 19.0% |
| Honda | 15.7% |
| Yamaha | 14.7% |
| Suzuki | 10.6% |
| Kawasaki | 10.0% |
| KTM | 7.3% |
| Ducati | 4.7% |
| BMW | 4.0% |
| Triumph | 4.0% |
| Aprilla | 1.5% |
| Husqvarna | 1.3% |
| Indian | 1.2% |
| Buell | 0.9% |
| Moto Guzzi | 0.5% |
| Victory | 0.5% |
| Vespa | 0.4% |
| BSA | 0.3% |
| Custom | 0.3% |
| Norton | 0.2% |
| Royal Enfield | 0.2% |
| Misc. / Fill-In | 2.8% |
STREET BIKE:
| Will purchase within 12 months | 7.9% |
IF “YES,” WHAT BRAND:
| Undecided | 18.8% |
| Honda | 17.0% |
| Yamaha | 14.8% |
| Harley Davidson | 12.7% |
| KTM | 8.3% |
| Suzuki | 6.1% |
| Husqvarna | 3.9% |
| Kawasaki | 3.9% |
| Triumph | 3.5% |
| Ducati | 3.1% |
| Aprilla | 2.2% |
| Indian | 1.7% |
| BMW | 1.3% |
| Royal Enfield | 1.3% |
| Can-Am | 0.4% |
| Custom | 0.4% |
| Misc. / Fill-In | 0.4% |
OWN A SIDE x SIDE / UTV:
| Yes | 11.8% |
IF “YES,” WHAT BRAND:
| Polaris | 38.7% |
| Yamaha | 15.7% |
| Kawasaki | 14.2% |
| Can-Am | 9.9% |
| Honda | 9.6% |
| Artic Cat | 2.9% |
| John Deere | 2.3% |
| Kubota | 2.0% |
| CF Moto | 1.2% |
| Misc. / Fill-In | 3.5% |
SIDE x SIDE / UTV:
| Will purchase within 12 months | 3.8% |
IF “YES,” WHAT BRAND:
| Polaris | 26.9% |
| Undecided | 23.1% |
| Yamaha | 14.8% |
| Can-Am | 13.9% |
| Kawasaki | 8.3% |
| Honda | 6.5% |
| Speed UTV | 3.7% |
| Artic Cat | 0.9% |
| Misc. / Fill-In | 1.9% |
OWN AN ATV:
| Yes | 20.2% |
IF “YES,” WHAT TYPE:
| Utility | 63.4% |
| Sport | 36.6% |
IF “YES,” WHAT BRAND:
| Honda | 37.5% |
| Yamaha | 21.4% |
| Polaris | 12.0% |
| Suzuki | 10.9% |
| Kawasaki | 7.1% |
| Can-Am | 3.6% |
| Artic Cat | 3.0% |
| Kymco | 1.1% |
| Bombardier | 0.7% |
| KTM | 0.7% |
| Misc. / Fill-In | 2.0% |
ATV:
| Will purchase within 12 months | 2.7% |
IF “YES,” WHAT TYPE:
| Utility | 54.7% |
| Sport | 30.7% |
| Undecided | 14.7% |
IF “YES,” WHAT BRAND:
| Undecided | 23.2% |
| Yamaha | 23.2% |
| Honda | 20.3% |
| Kawasaki | 10.1% |
| Suzuki | 8.7% |
| Bombardier | 5.8% |
| Polaris | 4.3% |
| Can-Am | 4.3% |
Automotive
OWN A PICKUP TRUCK:
| Yes | 74.6% |
IF “YES,” WHAT BRAND:
| Ford | 31.9% |
| Chevrolet | 20.0% |
| Dodge | 14.8% |
| Toyota | 14.8% |
| GMC | 8.4% |
| Nissan | 3.5% |
| Honda | 1.3% |
| Mitsubishi | 0.9% |
| Holden | 0.7% |
| Volkswagen | 0.7% |
| Mazda | 0.6% |
| Jeep | 0.3% |
| Isuzu | 0.2% |
| Misc. / Fill-In | 1.4% |
PICKUP TRUCK:
| Will purchase within 12 months | 12.5% |
IF “YES,” WHAT BRAND:
| Ford | 37.2% |
| Chevrolet | 15.8% |
| Undecided | 11.9% |
| Toyota | 11.9% |
| Dodge | 9.4% |
| GMC | 5.6% |
| Nissan | 1.9% |
| Tesla | 1.4% |
| Honda | 1.1% |
| Volkswagen | 1.1% |
| Mitsubishi | 0.6% |
| Mazda | 0.3% |
| Misc. / Fill-In | 1.7% |