2025 Vital MX

Audience Survey Results

Overview
Demographic Information
Motocross Activity
Dirt / Motocross Bike Purchase Intent
Motocross Gear, Parts & Accessories Purchase Intent
Powersports Activity
Non-Moto Activities

Demographics:

        Raced in the past 12 months
      
      32.8%
    
        Have kids (under 18) in household that ride
      
      30.9%
    
        Will buy a new bike in the next year
      
      35.8%
    
        Will buy new riding gear in the next year
      
      56.0%
    
        Avg. household income
      
      $135,434
    
Select Product Category Winners:

        Bike to buy
      
      24.9% YAMAHA
    
        Bike to buy, 250 4-stroke
      
      36.8% YAMAHA
    
        Bike to buy, 450 4-stroke
      
      26.0% YAMAHA
    
        Riding gear to buy
      
      13.5% ALPINESTARS
    
        Helmet to buy
      
      16.0% BELL
    
        Exhaust to buy
      
      39.9% FMF