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Vital MTB

Vital MTB delivers the complete mountain biking experience. Unique, in-depth coverage of world-class competitive gravity events and riders is our foundation. Detailed, honest product editorial from our experienced staff inform users to make knowledgeable purchase decisions. By delivering a thoughtful balance of event and tech coverage, we are the website for riders looking for action and information.

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testimonials
“Having access to a large audience of core mountain bikers is imperative for ENVE. Vital has proven to be more a true brand partner by helping communicate the ENVE brand with honest reviews and strategies that keep us top of mind with discerning mountain bike riders.”
- Jake Pantone, VP Product and Consumer Experience ENVE
“Our brand’s continued exposure on Vital through reviews and advertising has resulted in measurable global brand awareness. The Vital team is easy to work with and the media buys offer consistent value and return on spend so we know that our dollars aren’t going to waste.”
- Rick Reed, Ride Concepts
“I’ve been a big fan of Vital from the start – visiting daily myself. Their content caters to a core audience, with purchasing power, and we’ve seen a measurable return on our media spend throughout the years. Plus, they’re just good people and super easy to work with.”
- Tyler Anspach, SDG
“The team at Vital MTB has been one of our core partners for years. The team is timely and on-point to recommend solutions and assist us at the drop of a hat. Vital's large and fast-growing audience of core riders provides an excellent platform for Norco's brand-building initiatives.”
- Lee Ann Slade, Digital Marketing Manager Norco Bicycles
“The Vital audience is unquestionably qualified, engaged, and loyal, and they have the data to back this up. Thanks to the annual audience surveys, we’ve been able to watch our brand’s following increase over time.”
- Zachary Vestal, Niner Bikes
“Vital's passion shows in reviews that go beyond the basics. Attention to design details and appreciation of what goes into creating bikes that are a blast to ride are never lost on them. Also, Vital's eagle-eyes in the pits make for great race content.”
- Jordan Huckee, Orbea
“We love working with the crew at Vital. We appreciate their unique content creation, especially the group tests, shoot-outs, and audience surveys.”
- Sam Richards, OneUp
“Vital helps connect our brands with the right audience. Instead of throwing darts blindly we’re constantly working together to dial-in our analytics to focus on the areas that are most important to our business. Vital helps us cut through the clutter and let our brand’s voice be heard.”
- Jeff Sack, Digital Design Strategist Airborne
“Through industry and consumer changes over the years Vital MTB has remained a key part of Jenson’s strategy. Vital gets digital, they get the sport and they get relationships. It's been an honor and Jenson USA is excited for many more years of partnership to come.”
- Ivan Tijerina, Digital Strategist Jenson USA
“Marin is proud to count Vital MTB as a premier media partner. Vital’s strength and reach has certainly been a factor in the fantastic growth that our brand has seen over the past five years, and we look forward to furthering our success with Vital well into the future.”
- Chris Holmes, Marin
“Advertising with Vital has provided SR Suntour with exposure to our core consumer base while also branching into motocross. The product guide has been a key tool for us to promote our products and get a direct glimpse into what viewers are most interested in.”
- JP Gendron, SR Suntour
“Vital MTB helps us connect to core riders worldwide, and has been a great platform for us to tell our story to mountain bikers at all levels. Informative, inspirational and always authentic.”
- An Le, Global Marketing Director Giant Bicycles
“I have worked with Vital MTB for 10 years. I find working collaboratively with Vital gives me the ability to connect effectively with opinion leaders around the globe through industry-leading race coverage, exceptional product reviews, and geo-targeted campaigns.”
- Luke Hontz, Senior Product Manager Bike & Snow / Brand Comms Five Ten
“e*thirteen chooses Vital as its main informational conduit to our key demographic. In-depth and highly technical reviews are an OEM sales tool for us. And we know through studying the data that a click from a Vital ad is more likely to convert. Plus, those dudes can f*cking ride.”
- Connor Bondlow, e13
“If you want to reach a core audience, Vital is the site to partner with. They’re far more than a media outlet to run banner ads on as they work closely with brands to pinpoint brand goals and inject quality content relevant to the brand. They value relationships, creativity, and brand exposure.”
- Eric Davies, Deity
“Vital MTB is great to work with, they have a good reach, a fast responding team and an incredible ability to adapt and help our advertising and editorial needs. I have been able to come to them with a general idea and they bring it to life in order to best reach our customers.”
- Roger Hernandez, Kenda
Editorial Focus
Quality original content with soul
1. Race & Event Coverage Vital provides an immersive experience that brings the audience in the pits and on the course at the world's most high-profile events.
2. Lifestyle & Personality From exotic riding adventures to unique athlete interviews, Vital tells the stories of MTB's most interesting people and experiences through a voice that's fun, relaxed, and relatable.
3. Reviews & Product Guide Through informed, thorough, and unapologetically honest reviews, Vital builds trust with consumers and respect from the industry.
4. Bike Checks Bike Check section is unique to Vital and offers riders a platform to show-off their bikes. It attracts product-minded users who can view, like, and comment.
Audience Profile
Active riders who are product-minded and affluent
passionate about riding: 90% Ride At Least Once a Week 66% Have Ridden a Bike Park 56% Enduro is Favorite Type of Riding
educated & affluent: 60% College Degree 38 Avg. Age $116,067 Avg. Household Income
core consumers who spend on riding: $4,135 Avg. Cost of Primary Bike 2.1 Avg. Number of Bikes 47% Will Buy a New Bike Within 12 Months
passionate about riding:
90% Ride At Least Once a Week 66% Have Ridden a Bike Park 56% Enduro is Favorite Type of Riding
educated & affluent:
60% College Degree 38 Avg. Age $116,067 Avg. Household Income
core consumers who spend on riding:
$4,135 Avg. Cost of Primary Bike 2.1 Avg. Number of Bikes 47% Will Buy a New Bike Within 12 Months
Audience Size
Vital MTB traffic is 617,271 average unique visitors per month
83,486
Avg. Monthly Unique Visitors
{ 2009 }
  617,271
Avg. Monthly Unique Visitors
{ 2020 }
Source:
Google Analytics
Changing Media Landscape
Over recent years consumer attention and time has shifted dramatically from print to online
vital mtbAverage monthly
unique visitors in 2020
mountain bike actionTotal Paid,
Includes Print
& Digital Magazine Circulation
Source:
Vital based on Google Analytics, MBA and BIKE based on publisher-supplied postal statements.
Connected Across All Devices
Reaching riders on all screens at all times
37%
of Visits
{ Desktop }
4%
of Visits
{ Tablet }
59%
of Visits
{ Phone }
37%
of Visits
{ Desktop }
4%
of Visits
{ Tablet }
59%
of Visits
{ Phone }
Worldwide Audience
Vital MTB attracts visitors from over 220 countries each month
34%
United States
11%
United Kingdom
8%
Canada
6%
Australia
4%
Germany
3%
France
2%
New Zealand
2%
Italy
2%
Spain
2%
Sweden
Advertising Partners
Brands using Vital to connect with riders
Advertising Opportunities
Vital offers a variety of options that you can mix and match to fit your goals
Advertising Packages
banner packages1-3 Months4-6 Months7-11 Months12 Months
400,000 Banners Avg. Per Month$3,105$2,935$2,735$2,535
300,000 Banners Avg. Per Month$2,535$2,420$2,225$2,085
225,000 Banners Avg. Per Month$2,100$1,975$1,835$1,705
165,000 Banners Avg. Per Month$1,655$1,555$1,445$1,335
110,000 Banners Avg. Per Month$1,205$1,130$1,055$970
65,000 Banners Avg. Per Month$775$730$685$635
banner packages
400,000 Banners Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$3,105$2,935$2,735$2,535
300,000 Banners Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$2,535$2,420$2,225$2,085
225,000 Banners Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$2,100$1,975$1,835$1,705
165,000 Banners Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$1,655$1,555$1,445$1,335
110,000 Banners Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$1,205$1,130$1,055$970
65,000 Banners Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$775$730$685$635
Add-Ons
video pre-roll commercials1-3 Months4-6 Months7-11 Months12 Months
5,000 Commercials Avg. Per Month$400$375$350$325
2,500 Commercials Avg. Per Month$200$190$175$160
homepage takeover$1,000 / Day
interstitial$750 / 2-Days
sponsored posts
sponsored instagram posts
custom content / promotionsPriced individually based on specifics of content
video pre-roll commercials
5,000 Commercials Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$400$375$350$325
2,500 Commercials Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$200$190$175$160
homepage takeover$1,000 / Day
interstitial$750 / 2-Days
sponsored posts
sponsored instagram posts
custom content / promotionsPriced individually based on specifics of content
Ad Units & Specs
Dimensions: File Formats: Size Limits: Notes:
desktop banners300x250
300x600
728x90
JPG
GIF
HTML5
JPG & GIF: 100k per
HTML5: 100k initial, 1MB subload
mobile banners353x70
353x250
JPG
GIF
HTML5
JPG & GIF: 50k per
HTML5: 50k initial, 100k subload
newsletter ad570x118JPG
GIF
HTML5
JPG & GIF: 50k per
HTML5: 50k initial, 100k subload
video pre-roll1280x720MOV
MP4
Length: 15 seconds (maximum)Frame Rate: 29.97 Bit Rate: 1,400k Codec: H.264 Key Frame: 30 Audio: ACC
interstitial1920x1080
353x198
JPG
GIF
HTML5
JPG & GIF: 250k
HTML5: 250k initial, 1MB subload
wallpaperLeft and right are separate files, both 700x1920JPG
GIF
HTML5
JPG & GIF: 250k per sideTo assure visibility on smaller monitors, keep crucial content to the top/inside 160x600 area of each wallpaper. See example and full specs. Download photoshop template
mobile revealer700x900 total dimensions, 360x567 safe area (keep all critical content in the safe area)JPG
GIF
HTML5
JPG & GIF: 250k per
HTML5: 150k initial, 100k subload
To assure visibility on all phones, keep critical content inside the 360x567 safe area. See example and full specs here
desktop banners
Dimensions:300x250
300x600
728x90
File Formats:JPG
GIF
HTML5
Size Limits:JPG & GIF: 100k per
HTML5: 100k initial, 1MB subload
mobile banners
Dimensions:353x70
353x250
File Formats:JPG
GIF
HTML5
Size Limits:JPG & GIF: 50k per
HTML5: 50k initial, 100k subload
newsletter ad
Dimensions:570x118
File Formats:JPG
GIF
HTML5
Size Limits:JPG & GIF: 50k per
HTML5: 50k initial, 100k subload
video pre-roll
Dimensions:1280x720
File Formats:MOV
MP4
Size Limits:Length: 15 seconds (maximum)
Notes:Frame Rate: 29.97 Bit Rate: 1,400k Codec: H.264 Key Frame: 30 Audio: ACC
interstitial
Dimensions:1920x1080
353x198
File Formats:JPG
GIF
HTML5
Size Limits:JPG & GIF: 250k
HTML5: 250k initial, 1MB subload
wallpaper
Dimensions:Left and right are separate files, both 700x1920
File Formats:JPG
GIF
HTML5
Size Limits:JPG & GIF: 250k per side
Notes:To assure visibility on smaller monitors, keep crucial content to the top/inside 160x600 area of each wallpaper. See example and full specs. Download photoshop template
mobile revealer
Dimensions:700x900 total dimensions, 360x567 safe area (keep all critical content in the safe area)
File Formats:JPG
GIF
HTML5
Size Limits:JPG & GIF: 250k per
HTML5: 150k initial, 100k subload
Notes:To assure visibility on all phones, keep critical content inside the 360x567 safe area. See example and full specs here
Audience Surveys & Trends
Past Audience Surveys:
2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010
Contact Us
We're looking forward to working with you
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