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Vital BMX

Vital is the full spectrum of freestyle BMX. From top pros in feature videos, to newcomers researching bikes in our product guide, all ages and types of riders from around the world are represented on Vital BMX.

Vital’s unique platform allows users to review and compare products, browse bike checks, post their own bike check check, chat with other riders, and much more. Let Vital help amplify your brand’s message to our product-hungry audience.

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Editorial Focus
1. Feature & User-Generated Video Vital has become known for original videos of the top riders and events. In addition to professional videos, user-generated videos are consistently one of the most active sections of the site.
2. Product Guide Riders can browse, compare, and review over 5,000 products in the Vital BMX product guide. Historically, the product guide has also driven a large amount of search traffic every month.
3. Bike Checks Bike Check section is unique to Vital and offers riders a platform to show-off their bikes. It attracts product-minded users who can view, like, and comment.
4. Forum The Vital forum is very active with conversations happening around the clock on brands, riders, tricks, and more. Product is one of the biggest topics in the forum.
Audience Profile
73% Street is Favorite Type of Riding
20 Median Age
32% Plan to Buy a New Bike in the next 12 Months
44% Plan to Buy a New Frame in the next 12 Months
73% Been Riding Three or More Years
97% Male
$81,735 Avg. Household Income
Changing Media Landscape
Over recent years consumer attention and time has shifted dramatically from print to online
  vital bmxAverage monthly
unique visitors in 2016
ride bmxTotal Paid,
Includes Print
& Digital Magazine Circulation
 
Source:
Vital based on Google Analytics, Ride based on publisher-supplied postal statements.
Audience Acquisition
Vital BMX attracts an audience from a range of sources, assuring new and returning visitors
How users get to vital bmx Site traffic is a mix of faithful visitors (direct) and new visitors (search and referral), assuring visibility to a broad range of consumers.
new vs. returning visitors As opposed to magazines who mostly reach the same audience each month, Vital helps brands consistently connect with new potential customers throughout the year.
Connected Across All Devices
Reaching riders on all screens at all times
42%
of Visits
{ Desktop }
6%
of Visits
{ Tablet }
52%
of Visits
{ Phone }
42%
of Visits
{ Desktop }
6%
of Visits
{ Tablet }
52%
of Visits
{ Phone }
Worldwide Audience
Vital BMX attracts visitors from 190 countries each month
41%
United States
13%
United Kingdom
6%
Canada
6%
Australia
5%
France
3%
Germany
2%
Spain
1%
Brazil
1%
Mexico
1%
Colombia
Advertising Partners
Brands using Vital to connect with riders
Advertising Packages
banner packages1-3 Months4-6 Months7-11 Months12 Months
400,000 Banners Avg. Per Month$3,105$2,935$2,735$2,535
300,000 Banners Avg. Per Month$2,535$2,420$2,225$2,085
225,000 Banners Avg. Per Month$2,100$1,975$1,835$1,705
165,000 Banners Avg. Per Month$1,655$1,555$1,445$1,335
110,000 Banners Avg. Per Month$1,205$1,130$1,055$970
65,000 Banners Avg. Per Month$775$730$685$635
banner packages
400,000 Banners Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$3,105$2,935$2,735$2,535
300,000 Banners Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$2,535$2,420$2,225$2,085
225,000 Banners Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$2,100$1,975$1,835$1,705
165,000 Banners Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$1,655$1,555$1,445$1,335
110,000 Banners Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$1,205$1,130$1,055$970
65,000 Banners Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$775$730$685$635
Add-Ons
video pre-roll commercials1-3 Months4-6 Months7-11 Months12 Months
10,000 Commercials Avg. Per Month$595$560$530$500
5,000 Commercials Avg. Per Month$310$290$270$255
2,500 Commercials Avg. Per Month$160$150$140$130
homepage takeover$500 / Day
interstitial$500 / 3-Days
sponsored posts$100 / 12 Hours
custom content / promotionsPriced individually based on specifics of content
video pre-roll commercials
10,000 Commercials Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$595$560$530$500
5,000 Commercials Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$310$290$270$255
2,500 Commercials Avg. Per Month
1-3 Months4-6 Months7-11 Months12 Months
$160$150$140$130
homepage takeover$500 / Day
interstitial$500 / 3-Days
sponsored posts$100 / 12 Hours
custom content / promotionsPriced individually based on specifics of content
Ad Units & Specs
Dimensions: File Formats: Size Limits: Notes:
desktop banners300x600
728x90
JPG
GIF
HTML5
JPG & GIF: 100k per
HTML5: 100k initial, 1MB subload
mobile banners320x50
300x250
JPG
GIF
HTML5
JPG & GIF: 50k per
HTML5: 50k initial, 100k subload
video pre-roll1280x720MOV
MP4
Length: 15 seconds (maximum)Frame Rate: 29.97 Bit Rate: 1,400k Codec: H.264 Key Frame: 30 Audio: ACC
interstitial640x480JPG
GIF
HTML5
JPG & GIF: 250k
HTML5: 250k initial, 1MB subload
wallpaperLeft and right are separate files, both 700x1920JPG
GIF
HTML5
JPG & GIF: 250k per sideTo assure visibility on smaller monitors, keep crucial content to the top/inside 160x600 area of each wallpaper. See example and full specs. Download photoshop template
desktop banners
Dimensions:300x600
728x90
File Formats:JPG
GIF
HTML5
Size Limits:JPG & GIF: 100k per
HTML5: 100k initial, 1MB subload
mobile banners
Dimensions:320x50
300x250
File Formats:JPG
GIF
HTML5
Size Limits:JPG & GIF: 50k per
HTML5: 50k initial, 100k subload
video pre-roll
Dimensions:1280x720
File Formats:MOV
MP4
Size Limits:Length: 15 seconds (maximum)
Notes:Frame Rate: 29.97 Bit Rate: 1,400k Codec: H.264 Key Frame: 30 Audio: ACC
interstitial
Dimensions:640x480
File Formats:JPG
GIF
HTML5
Size Limits:JPG & GIF: 250k
HTML5: 250k initial, 1MB subload
wallpaper
Dimensions:Left and right are separate files, both 700x1920
File Formats:JPG
GIF
HTML5
Size Limits:JPG & GIF: 250k per side
Notes:To assure visibility on smaller monitors, keep crucial content to the top/inside 160x600 area of each wallpaper. See example and full specs. Download photoshop template
Audience Surveys & Trends
Past Audience Surveys:
2015, 2014, 2013, 2012, 2011, 2010
Contact Us
We're looking forward to working with you
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