For the second time this year, Vital BMX topped 500,000 monthly unique visitors. In fact, October saw the site setting a new traffic record with 526,716 unique visitors. The growth was driven by Game of BIKE and our original feature videos receiving record views.

It’s always cool to see mountain biking in the mainstream media, even if it’s a video of a mountain biker getting taken out by a buck. The team manager of the rider in the video posted the video to Vital MTB’s Facebook page. Once we spotted it there we instantly pushed it to the homepage where it started to spread like widefire. Then, just a few days later the video was being shown on national TV in a number of places.