The Kaiser Family Foundation released a great study on the media consumption habits of 8-18 year-olds. Not surprisingly, Internet usage is growing fast. Reading books has increased slightly, while magazines and newspapers are small and getting smaller. TV dominates, but it’s interesting that Online and Mobile are considered sub-categories of TV. Category boundaries are only getting fuzzier, so I would hate to have to conduct a survey like this in five years (how do you classify it if a kid is listening to music videos while reading a book on their tablet?).
If you’re in the business of marketing to teens, or you’re wondering what the next generation of adults will be like, take a look.