MirraCo recently completed a campaign that promoted some of their retailers. By using a technique called “geo-targeting” MirraCo was able to slice our worldwide audience into regional areas. Because you are only paying for a fraction of our global audience, the result is a far more cost-effective way to reach a targeted area.

For example, in the MirraCo campaign, their ads were seen only in the areas around the selected retailers. Users outside these U.S. areas, or in other countries, were never shown these ads.

I stumbled across this incredible photo of the recent U.S. Presidential Inauguration. The photo was created using a special camera that uses a series of ultra-high-resolution techniques. The result is a large photo that is amazingly clear, even as you zoom in.

The photo is a result of the Gigapxl Project. According their website, “It would take a video wall of 10,000 television screens or 600 prints from a professional digital SLR camera to capture as much information as that contained in a single Gigapxl „¢ exposure.”

Click either of the images below to see for yourself.

This is the full image. It’s a cool photo on it’s own, but things get really interesting when you zoom in.  

This illustrates how good the zoom is.