This week has been extremely busy as we gear up for the opening round of the Monster Energy Supercross season. For those of you unfamiliar with Supercross, it’s a 16-race motocross series that travels to various stadiums around the country. The 2008 series starts this Saturday and runs through the end of May.
This year a marketing war has broken out between the energy drinks. Numerous energy drinks are spending lots of money to reach this demographic. The two big dogs are Monster Energy as the new Supercross Series title sponsor (rumored to be $5 million a year) and Red Bull. Coincidentally, both brands had a team intro on Wednesday this past week. The war heated up a bit more the following day at the annual Press Day at Anaheim Stadium. See the photos and captions below for more insight.
The Monster Energy/Kawasaki team intro and Open House at the Kawasaki headquarters was an event for the entire company. The intro was followed by a tour of the race shop, a walk-through of the new Kawasaki Supercross rig, and lunch.
You know any event that Red Bull puts on is a classy affair. Erin Bates hosted the Honda/Red Bull team intro at a swanky Laguna Beach spot. Pictured (from left to right) - Ben Townley, Ivan Tedesco, Erin Bates, Andrew Short, and Davi Millsaps.
Following the Monster Energy/Kawasaki and Honda/Red Bull team intros was Press Day at Anaheim Stadium. Honda/Red Bull factory rider Ben Townley drew some laughs (and some oohhs) when he pulled a Red Bull out of his pocket before picking up the microphone to answer any questions.
Notice how Chad Reed doesn’t have any Monster Energy cans sitting on the table? He moved the Monster cans to the side because he is sponsored by Fusion Energy.
To see more photos from any of these events, check www.vitalmx.com.