MirraCo recently completed a campaign that promoted some of their retailers. By using a technique called “geo-targeting” MirraCo was able to slice our worldwide audience into regional areas. Because you are only paying for a fraction of our global audience, the result is a far more cost-effective way to reach a targeted area.

For example, in the MirraCo campaign, their ads were seen only in the areas around the selected retailers. Users outside these U.S. areas, or in other countries, were never shown these ads.