Regular visitors to our sites will have already noticed the redesign we rolled out last month. The homepage received the most dramatic improvements, but the interior pages got a nice touch up as well (new color scheme and nav bar on top).

Here’s a basic rundown on how the homepage is organized: The best features go in the main spotlight where they stay visible for several days. The photos for these features are much larger and more impactful than in our old design. All of the other content our guys create or link to goes in the section beneath it (internally, we call this “spotlight B”). Content in this area churns really quickly, so we display over twenty stories in chronological order. The modules in the right-hand column are automatically populated with content from different parts of the site, such as the forum, press releases, member product reviews, etc.

We had two goals for the redesign: Improve the overall aesthetics of both sites, and make the homepage faster and easier to navigate. Based on the feedback we’ve received from our visitors, it’s been a success. We hope you like it as well.